Digital Marketer with over 7 years experience in developing and managing successful and cost-effective Marketing strategies. I am passionate about PPC Marketing, Conversion Rate Optimization and Web Analytics and I currently hold certifications in Google AdWords and Analytics. My skills also include Affiliate Marketing, E-mail Marketing and Web Project Management.

Performance Marketing Specialist @ In charge of paid online customer acquisition (PPC and Affiliate Marketing), managing the strategy, execution and optimization across all channels. From July 2015 to Present (4 months) Bucharest, RomaniaFreelance Digital Marketing / PPC Consultant @ Working with digital agencies to develop successful projects for their clients: - Croud Marketing: PPC campaigns for international clients - Webspire: Google AdWords (Search, Display & Video) and Facebook ads campaigns; web project management; Email Marketing strategy and implementation (MailChimp) From February 2015 to Present (9 months) Bucharest, RomaniaDigital Marketing Specialist @ - Managing the company’s website (creating landing pages and conversion funnels, conversion rate optimization, CMS editing, basic HTML coding) - Building and optimizing PPC campaigns (Google AdWords Search & Display and Facebook ads) - Developing and implementing the E-mail Marketing strategy (Aweber): creating conversion driven newsletters, A/B testing, designing the path from subscribing to conversion - Reporting, analysis and optimization for all digital tools used From February 2015 to May 2015 (4 months) Bucharest, RomaniaDigital Marketing Specialist @ - Managing the digital tools dedicated to external and internal clients: the desktop & mobile websites (generated up to 30% more visits) and the intranet (Livelink WCMS) - Coordinating the Search Engine Marketing & display online advertising campaigns (GDN, Facebook ads & Run on Network) - Developing the weekly newsletter (Experian MailSolution) - grew the subscribers list by 300% - Running online contests through www.kaufland.ro and the company's Facebook page - Part of the interdepartmental team that manages the company's presence on Facebook - Reporting, analysis and optimization for all digital tools used - Monitoring competition and market evolution From April 2013 to February 2015 (1 year 11 months) Bucharest, RomaniaMarketing Specialist @ - Developing and managing advertising campaigns (online, radio, press, outdoor, POS materials) - Managing all website content and activities - Participating in conducting traffic building and sales promotional programs, constantly monitoring the results and drafting reports - Working closely with communication agencies and other marketing services providers - Monitoring competition and market evolution - Participating in developing the marketing annual budget - Tracking and analyzing the expenditure versus the budget, preparing internal and external reports - Developing and updating sales support materials From March 2012 to April 2013 (1 year 2 months) Bucharest, RomaniaMarketing Specialist @ (December 2007 - September 2008: Data Entry Officer & Credit Analyst) - Website and Intranet administration - Coordinating online advertising campaigns (Google AdWords and Display Advertising campaigns) - Supervising the execution and distribution of POS materials - Providing support to the bank's branches regarding marketing actions - Developing and updating presentations of products / services - Participating in preparing the monthly internal and external newsletters - Checking and recording the invoices with marketing expenses - Participating in preparing reports regarding the activity of the Marketing Department From December 2007 to February 2012 (4 years 3 months) Bucharest, Romania

Master's degree, Online Marketing @ Bucharest University of Economic Studies From 2010 to 2012 Bachelor's degree, Political Science @ National School of Political Studies and Public Administration, Bucharest From 2005 to 2008 Andrei Nastasie is skilled in: Online Marketing, Online Advertising, Marketing Strategy, Social Media Marketing, Email Marketing, Marketing Communications, Web Analytics, SEM, Web Project Management, Web Content Management, Marketing Budget..., New Media, Mobile Marketing, Internal Communications, Digital Copywriting, Conversion Optimization, SEO, PPC, Affiliate Marketing, WordPress, User Experience Research, Google Adwords