Marketing- and Communication Economist @
Technical University Berlin
Having spent almost twelve years in the entertainment / video games industry as a senior marketing manager, director of sales and cooperations, director of business development, head of advertiser business developmen and cco, I have worked on online and mobile games, such as Runes of Magic, RaiderZ, Tasty Tale, TERA, AION, Metin 2, Ikariam, Hero Zero, Big
Having spent almost twelve years in the entertainment / video games industry as a senior marketing manager, director of sales and cooperations, director of business development, head of advertiser business developmen and cco, I have worked on online and mobile games, such as Runes of Magic, RaiderZ, Tasty Tale, TERA, AION, Metin 2, Ikariam, Hero Zero, Big Bang Empire, 4Story and Ogame, amongst others, in more than thirty-five languages. I have been responsible for increasing the revenue and sign-ups worldwide, with a focus on GAS, UK, USA, Poland, Spain, France, Turkey, Italy and worldwide. I have negotiated cooperations from the concepts to the contracts, including taking care of and controlling of the deals. Having handled around 120 affiliate partners, I have extensive experience controlling and optimizing of the campaigns. I have managed multi-million euro annual marketing budgets, which were mostly used for sign-up generation over brand, performance, ad networks, affiliates and revenue sharing, as well as print, TV and media cooperation.
Frogster Online Gaming GmbH saw a tenfold increase in turnover in the four years after I began working there, causing them to break even in 2009. I have worked for European Games Group AG, crobo GmbH, Gameforge Group, Frogster Online Gaming GmbH, OnlineWelten Network GmbH and my own online magazine, GameVision GbR. I grow within the gaming industry and the new economy.
CCO @ Leading all operational departments as Marketing & Communications, Performance Marketing, Business Development, AdSales and Payment. Completely responsible for all commercial deals for online and mobile games like Hero Zero, Big Bang Empire or Tasty Tale worldwide. Full responsibility of the overall budget. Lead a team of 20 employees and agency relations. From March 2015 to Present (8 months) Berlin and Munich, GermanyCommercial Director @ Leading departments Business Development, AdSales and Payment. Completely responsible for all commercial deals for online and mobile games like Hero Zero, Big Bang Empire or Tasty Tale worldwide. From December 2014 to February 2015 (3 months) Munich Area, GermanyHead of Advertiser Business Development @ Leading the international online account management team with all up- and cross-selling activities. We have clients like: Kabam, UbiSoft, Gameforge, Goodgame, EA and more. Build up a new sales strategy and team, responsible for all new business mobile and online activities. From August 2013 to November 2014 (1 year 4 months) Berlin Area, GermanySenior Business Development Manager / Co - Founder @ Build up the payment solution "Cash to code - easy, safe, everywhere", responsible for all business development and marketing activities. From February 2013 to July 2013 (6 months) Berlin Area, GermanyDirector Business Development @ Completely responsible for the online games portfolio, including AION, Metin 2, Ikariam, Ogame and all Frogster Online Gaming GmbH titles; responsible for planning, operating and controlling business development and country management departments in Berlin and Karlsruhe. From January 2012 to January 2013 (1 year 1 month) Karlsruhe Area, GermanyDirector Business Development @ Responsible for all business development and country management activities; planned strategy planning regarding online games titles such as Runes of Magic, Mythos, Bounty Bay Online, Eligium, RaiderZ and TERA; led an international team of employees and agencies from the following countries: GAS, USA, UK, France, Poland, Spain and Turkey. From August 2010 to July 2012 (2 years) Berlin Area, GermanyManaging Director @ Personnel and budget planning; strategic and operative business consulting. From August 2009 to February 2011 (1 year 7 months) BerlinDirector Sales & Cooperations @ Responsible for ad sales, invoice controlling, budgeting, daily operations and all projects concerning OnlineWelten.com and fan-sites, such as relaunches, cooperations, conventions and give – aways; led ten employees and over 100 freelancers. From August 2008 to July 2010 (2 years) Berlin Area, GermanySenior Marketing und Community Manager @ As a member of the leading board responsible for over 250 million banner ads per months and forty fan-sites; managed contact relations for all necessary publishers, distributors and agenciens. After the merger of GameVision GbR and OnlineWelten Network GmbH, the game magazine OnlineWelten.com grew to be one of the biggest on the German market. From May 2006 to July 2008 (2 years 3 months) Berlin Area, GermanyShareholder and Marketing Manager @ Personnel and budget planning; responsible for fifteen million banner ads per month; building contacts in the gaming industry and sales agencies; in charge of over fifteen fan-sites. From January 2003 to May 2006 (3 years 5 months) Frankfurt Am Main Area, GermanyVertriebsfachberater im Bereich ERP Software @ From February 2006 to April 2006 (3 months) Frankfurt Am Main Area, GermanyIT - Systemkaufmann (Ausbildung) @ From September 2003 to February 2006 (2 years 6 months) Frankfurt Am Main Area, Germany
Business Economist, International Management, Strategic Management, Controlling @ Technical University Berlin From 2010 to 2013 Marketing- and Communication Economist @ Technical University Berlin From 2007 to 2009 Andreas Peltret is skilled in: Online Gaming, Business Development, Online Advertising, MMO, Marketing, Affiliates, Brand Developement, Video Games, MMORPG, CPL, Revenue Share, Digital Strategy, Management, Digital Marketing, Free to Play, Mobile Games, Marketing Management, Online Marketing, Gaming, Brand Management, Corporate Branding, Merchandising, Cooperation, Social Games, Payments, Payment Services, Payment Cards, Gift Vouchers, Payment Systems, Sales Management, Performance Based..., Sales, Casual Games, Ad Networks, Media Planning, Banner Ads, Mobile Marketing, Mobile Advertising, Key, Account Management, Salesforce.com, Brand, Digital TV, Spot TV
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