• Ecommerce and Retail marketing executive
• Led national marketing strategy at a Fortune 300 retail company
• Develops online content that engages audiences and leads to conversion
• Builds social communities and brand advocate platforms
• Experience achieving maximum impact in changing, growing, decentralized cultures
• Strategic thinker who can collaborate with a diverse set of stakeholders
• Defines and builds new business processes in start-up environments
• Strengths Finder: Adaptability • Futuristic • Relator • Ideation • Woo
• Loves dogs, yoga, eating plant-based foods (and BBQ), reading Inc. magazine
Specialties: advertising agency, broadcast, budgeting, creative direction, customer relations, marketing, merchandising, sales, strategic marketing, QSR, new business development, consumer promotions, direct marketing, ecommerce, retail
Director of Marketing and Product Development @ From May 2015 to Present (8 months) Director of Content @ From October 2014 to May 2015 (8 months) Miami/Fort Lauderdale AreaGlobal Marketing Programs Leader @ Led national marketing programs for 385+ retail locations and global digital channels. From August 2011 to August 2014 (3 years 1 month) Account Director @ Led new business development and campaign strategy at a full-service, boutique agency specializing in public awareness. From January 2007 to August 2011 (4 years 8 months) Austin, Texas AreaAdvertising Account Executive @ Developed and implemented strategic marketing plans for McDonald’s franchisee co-ops in the Pacific Sierra Region. From January 2004 to December 2006 (3 years) Sacramento, California Area
Master of Business Administration (M.B.A.), Global Entrepreneurship @ St. Edward's University From 2009 to 2011 Certificate of Program Completion, Business and Management in Multicultural Environment of Central Europe @ International Institute for Leadership Education From 2011 to 2011 B.A, Business Administration; Marketing @ St. Mary's University From 2000 to 2004 Andrea Wolfe is skilled in: Marketing Strategy, Account Management, Advertising, Marketing, Brand Development, Sales, Budgets, Event Planning, Training, Marketing Communications, Market Planning, Entrepreneurship, Merchandising, Leadership, Strategic Planning