Chair, Social Media, Shared Interest Group @ Legal Marketing Association- Metro New York Chapter
SVP, Marketing Consultant @ Jaffe PR
BA, Political Science @
Barnard College, Columbia University
Andrea K. Stimmel is an accomplished marketing, communications and business development leader who drives revenues, develops client relationships and networks, builds brands, enhances name recognition and transforms firm culture for domestic and international professional services firms. Using her advanced education in Organizational Psychology, Andrea creates and executes strategies that enable lawyers, accountants and consultants to develop relationships
Andrea K. Stimmel is an accomplished marketing, communications and business development leader who drives revenues, develops client relationships and networks, builds brands, enhances name recognition and transforms firm culture for domestic and international professional services firms. Using her advanced education in Organizational Psychology, Andrea creates and executes strategies that enable lawyers, accountants and consultants to develop relationships with prospective clients, referral sources, firm alumni and current clients. A pioneer in the field, she led teams that raised the bar for AmLaw 200 and the country's largest accounting firms. For the last three years, Andrea has helped professional services firms of all sizes advance their marketing efforts.
Andrea has held many leadership positions with the Legal Marketing Associations' New York Chapter, She has served as President, Board member, and founding co-chair of its Social Media and CMO groups. Andrea has been recognized for her innovative approaches to marketing, business development and recruiting by the Legal Marketing Association, Hubbard One and The League of American Communications Professionals .
President @ P2B FirmBuilders LLC is a virtual marketing and business development agency providing professional services firms with the resources they need to enhance visibility, build name recognition and generate revenues. Led by a former AmLaw 200 and major accounting firm CMO, P2B FirmBuilders offers clients the services of a fully staffed marketing department: websites, blogs, marketing plans, media relations, speaking opportunities, branding, social media programs and training, client events, business development plans and coaching, CRM (InterAction) implementation, client communications, and sponsorships. Clients range in size from solos, to small and mid-sized firms as well as large international firms. From December 2012 to Present (3 years 1 month) Chair, Social Media, Shared Interest Group @ Founded the LMA New York Chapter’s Social Media Shared Interest Group (SIG) to provide opportunities for Chapter members to learn how to incorporate Social Media platforms into their firms' marketing programs. From 2012 to 2014 (2 years) Greater New York City AreaSVP, Marketing Consultant @ Trusted advisor and part-time CMO for law firm clients. Developed new business for Jaffe PR and oversaw the work of the firm's public relations executives. Maintained visibility for Jaffe PR in the greater New York area. From August 2012 to December 2012 (5 months) Co-Chair, CMO Shared Interest Group @ The CMO Shared Interest Group is a networking and educational group comprised of top-level law and accounting firm marketing and business development professionals. From June 2006 to September 2012 (6 years 4 months) Business Development/Marketing Director @ AmLaw 200 international law firm with 16 offices in the U.S., Latin America, Europe, Central Asia and the Middle East. Launched a highly recognized, integrated digital/social media program that included: website; blogs; Facebook; and LinkedIn. Partnered with IT to develop a SharePoint business development portal that functions as a: CRM; business development plan organizer; budget approval and management tool; pitch builder; and representative matter database. Obtained global recognition for the firm and its practices in legal rankings and awards competitions. From June 2007 to June 2012 (5 years 1 month) President, Board Member @ Chaired Board of Directors. Oversaw standing committees. Grew membership. Built solid financial structure to ensure the organization's ability to meet the networking and educational needs of its members. Chapter was awarded a Your Honor Award, by the Legal marketing Association for its innovative use of a webinar to educate on important changes in the rules of lawyer conduct in New York. From 2006 to 2008 (2 years) CMO @ AmLaw 200 firm with offices throughout the East Coast and in Ohio. Directed 30+ staff. Focused on strategic planning, positioning and business development process improvement. From February 2004 to April 2006 (2 years 3 months) Director of Business Development @ AmLaw 200, Intellectual Property firm. Developed integrated marketing and business development programs for all practice areas, with considerable resources being spent on Biotechnology and Litigation. Created one of the profession's first content-driven, micro sites--dedicated to a win in the Supreme Court of the United States. From 2002 to 2004 (2 years) Director of Business Development @ AmLaw 100 firm, created as result of the first mega merger. Built U.S. BD team to support practice groups and global client teams. Transformed the pitch process. Member of the team that created the worldwide client development program. Served as the BD lead on several client teams. Directed PR and internal communications and increased the visibility and understanding of the client service potential of the merged firm. Served as an advisor to all technology related intitiatives including the worldwide intranet, website and client portals. Early adopter of InterAction. From November 1999 to 2001 (2 years) Consultant @ Marketing and business development consultant for law, accounting and financial services firms. Responsible for award winning, revenue producing, branding and collateral materials. Managed a sales team and created a highly tailored CRM for a financial services company. Provided BD training and coaching. Created and implemented practice and business development plans. From June 1988 to November 1999 (11 years 6 months) Director of Marketing/Principal @ One of the largest accounting and consulting firms in the U.S with 20+ offices. Introduced new products and services. Built department and established marketing and business development processes. Conducted client and market research. Authored business plans for all of the strategic business units. Branded the firm. Developed a marketing curriculum. From January 1985 to June 1988 (3 years 6 months) Management Consultant/Director of Practice Development @ Management consultant specializing in organizational development and services to government. Selected by Phil Laskawy (later firm CEO) to develop and implement a strategic and marketing/BD planning process and infrastructure to support the firm in its efforts to increase its market share in New York.
Developed and managed the regions’ ongoing strategic planning and yearly marketing planning effort, involving over 100 partners and senior managers.
Aligned reward and recognition systems to the new “marketing” culture.
Created award winning internal and external publications.
Developed one of the profession’s first CRM systems.
Directed branding and public relations.
Key person on all major regional client proposals. From 1979 to 1985 (6 years)
MA, Oganizational Psychology @ Teachers College, Columbia University From 1980 to 1982 BA, Political Science @ Barnard College, Columbia University From 1973 to 1976 Andrea Stimmel is skilled in: Strategic Planning, Marketing Strategy, Strategy, Business Strategy, Market Research, Mergers & Acquisitions, Brand Development, New Business Development, Business Development, CRM, Marketing Communications, Marketing, Social Media, Integrated Marketing, Public Relations
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