I am a highly proficient strategist, lecturer and marketer, focusing on eCommerce, digital marketing and social media. Passionate about liberating brands through integrated through-the-line solutions with 11 years of experience focusing on breakthrough solutions.
Currently employed as eCommerce & Digital Experience Manager for Nespresso in the Middle East, Africa and Caribbean, I am striving to lead Nespresso's online activities into the future, thus ensuring this luxury consumer goods giant becomes a key player in the region's digital & social media evolution.
During my working career, I have gained experience, working on a number of top brands such as Chevrolet Middle East, Nespresso, Cell C, Pick 'n Pay, Pepsico, Cadbury's, Virgin Money, OUTsurance, Sanlam, South African Tourism, Renault, Mr Price, Olmeca, Vodacom, Old Mutual, Woolworths, BMW, Airtel, FNB, MiWay, Avios, South African Airlink, Nashua Mobile, Doritos, Spur, African Bank, Food Network, Lay's, Telkom, Direct Axis, Smile Telecommunications Africa, Magrabi Optical, Toyota, Dulux, Mini, MTN, and Exclusive Books.
eCommerce & Digital Experience Manager @ From August 2015 to Present (5 months) United Arab EmiratesDigital Director - Middle East @ From February 2015 to August 2015 (7 months) Head of Digital & Social Media @ From January 2014 to January 2015 (1 year 1 month) Johannesburg Area, South AfricaDigital & Social Media Marketing Manager @ As the Digital & Social Media Marketing Manager my key roles were to develop online, social media and Customer Relationship Marketing (CRM) programs to promote the Renault brand in SA, drive traffic to the website and create positive interactions with consumers. Building brand awareness, positive opinion and increase the demand for Renault products.
Reporting to the Marketing Director, my position involved having to work closely with the corporate marketing & sales teams, PR Department, agencies, as well as publishers and product managers to integrate online and CRM programs with the broader Renault marketing strategies in mind. Furthermore, as part of the position it involved managing digital & social media agencies, liaising with Renault Global Digital, Social and CRM teams to align our local programs with global strategies. From January 2012 to December 2013 (2 years) Johannesburg Area, South AfricaSenior Digital & Social Media Strategist @ Managing the day to day Mobile, PPC, SEO & Social Media Campaigns for clients in different market sectors.
Clients: WesBank, MiWay, Tempest Car Hire, Hollard Insurance, Airtel, Blackberry, Direct Axis, Exclus1ve Books, Coastal Hire, JSE, Ladbrokes Betting, Legal & Tax, Nashua Mobile, Norton, Protea Hotels, Sanlam, Spur, Woolworths, Satrix, Supersport, Wits University, Norton, Medal Paints From February 2010 to January 2012 (2 years) Johannesburg Area, South AfricaHead of Digital & Social Media @ From September 2004 to January 2010 (5 years 5 months)
Andre Niekerk is skilled in: SEO, Search Advertising, Google Adwords, Social Media Marketing, Social Marketing, Search Engine Technology, Online Marketing, Digital Marketing, Digital Media, Digital Strategy, Account Management, Campaign Management, Campaign Strategy, SEO copywriting, Mobile Search
Websites:
http://andrevanniekerk.brandyourself.com/