Andréa Crofts
Director of Product Design and Research at Loopio | Greater Kitchener-Cambridge-Waterloo Metropolitan Area
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As the Senior Design Lead at MetaLab, Andréa Crofts leverages over a decade of experience in product design to drive impactful human-centered solutions. With a strong foundation in executive leadership, Andréa has successfully managed a talented team of five designers, fostering an environment that encourages creativity and professional growth. Her mentorship has been pivotal in nurturing emerging designers into leadership roles, such as Design Lead and Principal Designer, thereby strengthening the overall design capability within the organization.
Andréa's expertise extends beyond team management; she has co-led cross-departmental initiatives aimed at optimizing design-to-development workflows, ensuring that the transition from concept to execution is seamless and efficient. Her strategic approach has resulted in the creation of essential frameworks that enhance collaboration between design and product management teams, ultimately leading to more cohesive and user-friendly products.
In her role, Andréa has also been instrumental in launching innovative products that resonate with users, drawing on her extensive experience with Fortune 500 companies and high-growth startups alike. Her technical skills in CSS, PHP, and responsive web design complement her design acumen, allowing her to bridge the gap between design and development effectively. With a passion for entrepreneurship and a keen eye for detail, Andréa continues to shape the future of product design at MetaLab, ensuring that every project not only meets business objectives but also delights users.
Director of Product Design and Research at Loopio in July 2024 to Present
Senior Design Lead at MetaLab in August 2020 to July 2024
Toronto Chapter Lead at Hexagon UX in November 2017 to October 2020
Director of Design at League Inc. in November 2018 to July 2020
Product Design Manager at League Inc. in April 2018 to November 2018
Senior Product Designer at Deloitte Digital in September 2017 to April 2018
Product Designer at Deloitte Digital in May 2015 to September 2017
Creator, Designer & Occasional Developer at Andréa Crofts Studio in January 2013 to January 2016
Boutique Graphic & Web Designer at Pearl Bridal House in March 2014 to May 2015
Public Relations Coordinator & Graphic Designer at Town Shoes & The Shoe Company in May 2013 to April 2014
Graphic Designer & Web Assistant | Athletics and Recreation Dept. at Ryerson University in May 2011 to May 2013
Steering Member, Marketing at TEDxRyersonU in April 2012 to April 2013
Executive Art Director at Mass Exodus 2012: LUCID in September 2011 to April 2012
Public Relations & Marketing Intern at Town Shoes & The Shoe Company in September 2010 to April 2011
Summer Experience Employee | Ministry of Labour Provincial Claims Centre at Government of Ontario in May 2010 to July 2010
Ministry of Labour | Document Retention Project Clerk at Government of Ontario in May 2009 to July 2009
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HackerYou, HTML, CSS & Responsive Design (Fall 2014), Front-End Web Development Immersive (Spring 2015)
Ryerson University, Bachelor of Design & Minor in Entrepreneurship
Laurentian University/Université Laurentienne, Éducation Concourant
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Research and Development (R&D)
Artificial Intelligence (AI)
Executive Leadership
UX Research
Strategic Vision
Technology Trends
Design Systems
Coaching & Mentoring
Coaching
Product Development
Iterative Design
Mentoring
Process Design
Business Insights
Team Culture
Openness
Analytical Skills
Project Management
Creativity and Innovation
Strategic Thinking
Problem Solving
Client Relations
Oral Communication
Communication
Software
Figma (Software)
Product Leadership
Design Thinking
Product Launch
Launches
Software as a Service (SaaS)
Design Leadership
Product Design
User Experience (UX)
Product Strategy
User Interface Design
Adobe Creative Suite
Graphic Design
Art Direction
HTML5
CSS
JavaScript
jQuery
Github
User Experience Design
Wordpress Theme Development
SASS
PHP
Sublime Text
Jade
Gulp
Blogging
Web Accessibility
Git
Responsive Web Design
Hand-lettering
Branding & Identity
Logo Design
Social Media
Photography
Photoshop
Fashion
Public Relations
Marketing Communications
Illustrator
WordPress
InDesign
Creative Writing
Digital Media
Press Releases
Microsoft Office
Leadership
Advertising
Illustration
Entrepreneurship
Advertising Design
Cascading Style Sheets (CSS)
Marketing
Adobe Illustrator
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Discover more about LoopioWhat is Andréa Crofts email address?
Email Andréa Crofts at [email protected] and [email protected]. This email is the most updated Andréa Crofts's email found in 2026.
What is Andréa Crofts phone number?
Andréa Crofts phone number is +1.4169090837.
How to contact Andréa Crofts?
To contact Andréa Crofts send an email to [email protected] or [email protected]. If you want to call Andréa Crofts try calling on +1.4169090837. (updated on January 29, 2024)
What company does Andréa Crofts work for?
Andréa Crofts works for Loopio
What is Andréa Crofts's role at Loopio?
Andréa Crofts is Director of Product Design and Research
What industry does Andréa Crofts work in?
Andréa Crofts works in the Insurance industry.
Andréa Crofts Email Addresses
Andréa Crofts Phone Numbers
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