• Over 10 years of front-end, user-centered (UI) design experience comprised of web site design, software application design, leadership, and consulting in both the private and public sectors • Experience using Lean UX methodology • Experience using Agile methodology • Expert knowledge of the user interface design process and deliverables throughout the development lifecycle including requirements refinement, task flows, storyboards, wireframes, mock-ups, prototypes, and detailed design documentation • Understanding of Internet market, branding, content delivery, graphics optimization, browser compatibility, and search engine optimization • Adept at delivering high-quality interfaces by applying proven design principles obtained from experience, industry convention, and scientific research • Observer and facilitator experience in formal lab-based usability testing • Usability work includes task and object analysis, card sorts, heuristic evaluations, user profiles, personas, scenarios, and others • A history of successful web design and application training and consultation • Professional use of: PHP, AJAX, HTML, XHTML, HTML5, JavaScript, JQuery, CSS, Dreamweaver, Photoshop, Flash, Google, AdWords, Illustrator, InDesign, PowerPoint, Firework, WordPress, Google Analytics, Drupal, Acrobat, Jquery Mobile, Constant Contact, Exact Target, ImageReady, SEO/SEM/PPC, Section 508 / ADA Compliance, cross browser compatibility, Facebook, Windows NT/95/98/2000/XP (PC), Macintosh (Mac), and others • Strong people skills with the ability to assume leadership roles in team environments • Search Engine Optimization - Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns.

UI/Ux Developer @ • Requirements gathering working with stakeholders, clients and user base • Use Cases, Wireframes, Mock-ups and Functional Prototypes • Analytic base modifications, User Testing • UI development (UI Frameworks) • Standardized UI Framework (Twitter-Bootstrap, Jquery Ui) • Develop UI in .Net environments • Mobile App, Web strategies, Responsive design and Graphic design • Usability & Analytic analysis • Enable team collaboration working with cross-functional teams to build a global application From May 2012 to Present (3 years 8 months) Owner/Creative Consultant @ • Produced online marketing campaigns, i.e. websites, banner advertisements, and presentations • Oversaw development, branding, and usability experience • Provides Brand strategy and style guide • Worked with PR firms on web development and marketing strategies. • Produce wireframes, mock-ups, task flows, and UI specifications as needed to assist with business socialization and approval, as well as implementation and testing • Deliver completed design concepts on both consumer and client facing projects and provide design support as needed • Collaborate and partner with PR firms on web development and marketing strategies in attempt to ensure intended designs remain intact throughout project lifecycle • Partner with business owners to gather requirements, including use cases, and worked to translate them into design specifications • Create initiative to define Interaction Design's deliverables and placement in the overall requirements to design process • Assist IT with moving towards methodologies while making sure design is accounted for within the process • Employs: Drupal, Photoshop, Illustrator, Dreamweaver, HTML/HTML5, CSS, JavaScript, Ajax, Jquery, Section 508 / ADA Compliance, cross browser compatibility, Facebook From 1994 to December 2012 (18 years) Art Director @ • Search Engine Optimization - Evaluated and tested existing site's content, layout, server infrastructure; Keyword Market Research on targeted markets searching habits. Created competition analysis reports, analyzed existing data from server logs and created statistical analysis to project current search engine traffic patterns. Used ethical/white-hat Search Engine Optimization techniques to produce solid high rankings for numerous keywords. • Produced detailed design specifications for various projects which included screenshots and wireframes, design documentation, landing pages, and corporate web sites • Collaborated with IT development teams to convey designs • Conducted design reviews and heuristic evaluations to improve existing designs • Designed and Developed implementation of the iPhones, Androids, and iPads applications • Produces online marketing campaigns, i.e. websites, banner advertisements, and presentations • Oversees development, branding, and usability experience • Assists client with integrating online processes with offline business practices • Manages projects from conceptual design stage, interacting with account management, clients, and vendors through proofing stages, quality control, completion, and delivery • Employs: Drupal, Photoshop, Illustrator, Dreamweaver, HTML, CSS, JavaScript, Ajax, JQuery, and HTML5, cross browser compatibility, Facebook, UI framework, Twitter From May 2010 to December 2011 (1 year 8 months) Sr. Graphic/Web Designer/eMarketing Designer @ • Collaborated with development staff and management to implement improvements to various designs and online advertistments • Created logo concepts, email campaigns, landing pages, wireframes, and graphical mock-ups and client's corporate web site • Produced wireframes for test data generation tool design concept • Search Engine Marketing - Successfully created and managed Internet marketing campaigns that included: Rich Media Advertising, e-mail campaigns, banner ads, e-commerce sales events, e-zines/newsletters and various promotional strategies. Over a 12-month period, site traffic had increased sales more than doubled online and their marketing expenditures decreased by funding successful campaigns. I used to track searching habits and convergence ratios for individual marketing campaigns. • Performed evaluations on various applications and provided notes and wireframes to convey improvements to the navigation, taxonomy, and functionality of the applications • Developed and maintained web applications for online portals and inventory automation. Web page optimization of navigation, load times, graphics, XHTML 1.0 and CSS 2.0 - W3C cross-platform and browser compliance. This directly increased traffic & sales; which decreased maintenance and capital expenditures for department. • Employed: Photoshop, Illustrator, Dreamweaver, Google Analytics, Exact Target, Constant Contact, HTML, CSS, JavaScript, Ajax, From 2005 to 2009 (4 years) Graphic Designer/Webmaster @ • Led user interface design initiative for commercial software applications including data recording and Business Intelligence • Developed information architecture, storyboards, wireframes, low- and high-fidelity prototypes, and detailed design specifications • Translated business requirements into design specifications working with Product Management, Systems Analysts, Subject Matter Experts, and Developers • Designed screenshots and prototypes using HTML, DHTML, XHTML, CSS, JavaScript, Fireworks, and Photoshop • Established successful market branding for business partner via new logo, user interface, and content • Collaborated with Development on interface design strategy and implementation • Managed projects from conceptual design stage interacting with account management, clients, and vendors through proofing stages, quality control, completion, and delivery. • Delivered page comps, style guides, and documentation for business approval and development • Designed and developed internet, intranet, websites, and web pages for high-volume, multi-tiered web applications. • Employs: Photoshop, Illustrator, Dreamweaver, HTML, CSS, JavaScript, cross browser compatibility From 2004 to 2005 (1 year) Sr. Graphic & Web Designer @ • Designed and Developed company website • Developed corporate identification and business cards • Involved in testing and implementation of various projects • Responsibilities include development and management of the marketing plans and strategies. • Handle projects from conceptual design stage interacting with account management, clients and vendors through proofing stages, quality control, completion and delivery. • Delivered page comps, style guides, and documentation for business approval and development • Designed and developed internet, intranet, websites, and web applications • Employed: Firework, Illustrator, Dreamweaver, Acrobat Pro, and InDesign From 2002 to 2003 (1 year) Sr. Graphic & Web Designer @ • Established user interface design standards, internationalization considerations, framework guide and checklists to enhance Development's autonomy • Designed and Developed company website • Developed corporate identification and business cards • Involved in testing and implementation of various projects • Responsibilities include development and management of the marketing plans and strategies. • Handle projects from conceptual design stage interacting with account management, clients and vendors through proofing stages, quality control, completion and delivery. • Delivered page comps, style guides, and documentation for business approval and development • Designed and developed internet, intranet, websites, and web applications • Employed: Firework, Illustrator, Dreamweaver, Acrobat Pro, and InDesign From 2000 to 2001 (1 year)

Master of Science, Internet Marketing @ Full Sail University From 2009 to 2010 Associate Degree, Multimedia Design @ Art Institute of Atlanta From 1996 to 1997 Bachelor of Art Degree, Commercial Design @ Fort Valley State University From 1989 to 1994 Anderson Carswell is skilled in: Wordpress, Photoshop, CSS, Banners, Google Analytics, Email Marketing, HTML5, Drupal, Web Design, Graphic Design, SEO, Web Development, User Experience, Online Advertising, HTML