Anant Mehrotra's Email

Marketing professional with 6+ years of work experience in marketing alliances, retail marketing, new business development across E-commerce industry. Keen to explore new trends and drive partnerships for brand building and new customer acquisition. Key Strengths: Strong Communication and Relational Management Skills Entrepreneurial mindset and demonstrated ability to define new processes and achieve goals Creativity, strategy and strong decision making

Senior Marketing Manager @ From August 2015 to Present (5 months) Bengaluru Area, IndiaManager Strategic Alliances @ From September 2014 to August 2015 (1 year) Manager Key Accounts and National Alliances @ Developing and maintaining marketing alliances across banking, e-commerce, retail, telecom, entertainment sectors to create brand awareness, generate revenue and drive new customer acquisition. Manage key business accounts for incremental sales and acquire new accounts to drive revenue Drive brand partnerships across all sectors for cross promotions to drive revenues and reduce marketing spends. Ensuring timely execution of marketing promotions by working closely with Category, Product and Technology, Web Designers, Customer Service, Legal and Finance teams. From February 2013 to August 2014 (1 year 7 months) New Delhi Area, IndiaRegional Manager Marketing - North India @ Responsible for all BTL and ATL activations in north India to drive marketing for 18 outlets Conceptualization, planning and execution of Regional & Local Trade Marketing (Branding) activities in the region to ensure business growth and achieve sales targets Digital Marketing campaigns to support offline activations Strategic alliance with other brands at regional level to conduct cross promotional campaigns Coordination with the regional sales team to design and execute media campaign and other BTL activations for city specific holiday products Liaison and handling external agencies (Ideation, planning and execution) Media Planning and PR across the region for promotion of new store and product launches Consumer segmentation and category insights Visual Merchandising: Responsible for maintaining brand identity across all the outlets in the regions through in-store branding and collaterals From December 2009 to January 2013 (3 years 2 months) Gurgaon, IndiaSr. Executive Marketing @ Identification of marketing needs and local activation at Store level. Executing the marketing strategies. Defining Visual Merchandising needs. Tracking of the Advertisement campaigns, Events and schemes. Initiating local brand tie-ups and co-promotions and their management. Developing Customer Loyalty Programmes and ensuring smooth functioning of the same. Organizing CLP events and tie-ups. Conducting market surveys, customer surveys and Competition Tracking. From March 2009 to December 2009 (10 months) Systems Analyst @ RIM - Remote Infrastructure planning From 2006 to 2007 (1 year)

Post Graduate Certificate, Business Administration and Management, General @ XLRI Jamshedpur From 2012 to 2013 Masters of International Business, Retail Marketing, Strategic Management and Retail @ Monash University From 2007 to 2009 Bachelor of Technology, Electronics and Communication @ Uttar Pradesh Technical University From 2002 to 2006 Anant Mehrotra is skilled in: Brand Management, Marketing Strategy, Digital Marketing, Business Development, Team Management, Management, Marketing Management, Competitive Analysis, Marketing Communications, Marketing, Product Launch, Sales, Retail, Segmentation, E-commerce