Global Product and Pricing Manager @ From December 2014 to Present (1 year 1 month) Market Insight & Strategy Manager @ From June 2013 to November 2014 (1 year 6 months) Marketing Leadership Development Program Intern @ Conducted market assessment to identify attractiveness and dynamics of a new opportunity for DuPont Performance Polymers in North America Identified key target markets and applications, addressable market potential, unique value propositions, key to success & sustainability Conducted value chain analysis, identified key decision makers in the value chain and obtained VOCs to identify potential opportunities and challenges Established a market entry strategy and provided short and long term recommendations From June 2012 to August 2012 (3 months) Deputy Manager - Marketing @ Led a cross functional team to conceptualize, develop and implement a new service line Negotiated partnership deals with 12 insurance companies and entered into an agreement with 6 of them to develop unique total care packages for customers Designed, sourced and fabricated 5 customized mobile service stations which improved service reach to customers’ doorsteps Managed sales and marketing for the new service line, including after-sale functions, fund flow, training and implementation at dealer locations Established a robust service delivery model by designing 18 processes with quality metrics Identified key performance indicators and formulated a performance measurement framework to analyze their capability and financial strengths of dealers Developed customized service offerings that became key differentiators for new wave of vehicles Captured best practices in the industry and conducted training programs and courses covering over dealer personnel, graduate engineers and company executives Volunteer in ‘AWIM’, a joint initiative by Ashok Leyland & Society of Automotive Engineers (SAE). From June 2007 to May 2011 (4 years) Chennai Area, IndiaProject Intern @ Automated material selection for aerospace components reducing the number of iterations required From January 2007 to May 2007 (5 months) Madurai Area, India

MBA, Marketing, Operations Management, Management Consulting @ University of North Carolina at Chapel Hill From 2011 to 2013 BE, Mechanical Engineering (Sandwich) @ PSG College of Technology From 2002 to 2007 Anand Murali is skilled in: Marketing, Automotive, Leadership, Problem Solving, Analytics, Pricing, Market Analysis, Marketing Research, Competitive Analysis, Data Analysis, Analysis, Training