Results-driven professional with multidiciplinary experience in marketing, media, creative and interactive with international background in worldwide recognized companies based in Mexico and US. Hands-on, motivated self-starter with a strong ability to strategicallly plan and manage multiple projects within time and budget constraints.

National Media Manager @ - Total Market Traditional National Media Planning - Total Marketing Online Video and Display - Hispanic Digital Marketing Strategic Planning and Execution From December 2011 to Present (4 years 1 month) Multicultural Sr Project Specialist @ - 360 degree campaign integration for US Hispanic and US Asian Markets - Planning and Implementing Display, Mobile, Social and Integrated Digital Campaigns - US/Mexico Border Campaign planning and execution - National Media Planning - TM Broadband campaign planning and implementation From August 2010 to December 2011 (1 year 5 months) Multicultural Advertising Project Specialist @ - Planning and Implementing Display, Mobile, Social and Integrated Digital Campaigns for the Hispanic Market - Print/Digital/Broadcast creative development and trans-adaptation - Local event planning and execution From January 2008 to August 2010 (2 years 8 months) Hispanic Advertising Copywriter @ - Print/Digital creative development and trans-adaptation - Local event planning and execution From January 2006 to January 2008 (2 years 1 month) Interactive Production Artist @ - Interactive Creative Production - Print Creative Production From 2005 to 2006 (1 year) Dallas/Fort Worth AreaMedia Coordinator @ - Corporate Communications - Public Relations - Digital Administration - Content Management Installation and Management From November 1999 to July 2003 (3 years 9 months) Monterrey Area, MexicoMultimedia Designer @ - Digital Marketing Production - Website Production and Administration - Creative Strategy for 360 degree communications campaigns From 1998 to 1999 (1 year) Monterrey Area, Mexico

Ana Soto is skilled in: Multicultural Marketing, Digital Marketing, Copywriting, Media, New Media, Marketing Communications, Internet Resources, Mobile Marketing, Media Planning, Asset Managment, Social Media Marketing, Content Management, Creative Direction, Web Design, Creative Strategy