Director Ecommerce – Global Product Management @ • Work with senior leadership to prioritize, manage and deliver a portfolio of business initiatives, aimed at increasing revenue per visit, overall conversion, NPS and LTV • Directly lead a team of business managers, technical product managers and product owners to define and deliver corporate and marketing roadmap projects in an agile environment. From June 2015 to Present (7 months) Greater Seattle AreaDirector of Ecommerce -Checkout Product Management @ Responsible for GoDaddy global checkout experience, localization and revenue growth. Supported 37 countries, 44 currencies and 17 languages. From November 2014 to June 2015 (8 months) Greater Seattle AreaSr. Manager Emerging Platforms @ Member of a small entrepreneurial team selected to launch, then lead, a new emerging platforms and channels business. Utilized a new suite of API’s to inject Best Buy products into 3rd party marketplaces. • Developed self-serve or managed service solutions; lead generation, partner onboarding and ongoing partner support. • Co-invented Best Buy Express Checkout; this program enabled a secure Best Buy checkout module to appear on 3rd party sites to increase engagement and conversion. • Evangelized API business through emails, affiliate networks, webinars, whitepapers, and direct promotion; including print and online advertising, direct mail and public speaking. • Established strategic partnerships in the ecommerce and loyalty space with large partners like EBay, Citibank and Chase. From July 2012 to February 2014 (1 year 8 months) TEDx San Antonio Organizer/Board Member @ 1/1/13 TEDx San Antonio Event Organizer Responsible for TEDx San Antonio event. Special focus on Programming. Jan 1/1/12 Programming Chairman Responsible for speaker and audience selection and curation. 15-22 inspiring speakers sharing ideas with San Antonio's most open minds. Jan 1/1/11 Programming Committee Member Jab 1/1/10 Programming Committee Member From January 2010 to January 2014 (4 years 1 month) San Antonio, Texas AreaGlobal Web Product Manager @ • Web Consolidation Oversaw effort to consolidate over 200 Best Buy online properties to establish site governance and leverage COE capabilities across our matrix of properties. • Global Web Strategist Provided leadership and strategic guidance to Best Buy online web properties (Best Buy Mexico, Best Buy Canada, Geek Squad, Magnolia, Cinema Now, Reward Zone, etc.) Supported merchandising efforts, increased conversions, optimized and maximized site performance (SEM, PPC, Affiliate Networks, Social, Web Analytics Optimization) • Domain Governance Established program to implement domain name controls and internet brand protection services. Led domain acquisitions and divestitures to create and maintain the ideal portfolio while increasing efficiency and reducing costs. Drove GTLD procurement. From January 2011 to June 2012 (1 year 6 months) San Antonio, Texas AreaWeb Product Manager: Hispanic Initiatives, Financial Service, B2B & Online Catalogs @ • Spanish Site Continued P&L responsibility for Best Buy Spanish site and tasked with overall growth in Latino ecommerce market. Resulted in high double-digit YOY revenue growth. Utilized Web Analytics, SEM, SEO, PPC, Social Media to maximize site traffic and performance • International Ecommerce Led discovery for international ecommerce initiatives. Developed business case for ecommerce in Latin America. Established program for international ordering through BestBuy.com which required no capital investment and has resulted in over $40M+ dollars per year in new revenue. • Financial Services Oversaw financial services offerings on BestBuy.com. Responsible for increasing the rate of applications and usage of Best Buy branded payments online (Reward Zone Credit Card). Business lead for $5M project aimed at increasing card attachment and conversion. • Best Buy for Business Strategic lead for Best Buy for Business website and supporting overall Best Buy for Business enterprise goals. Led project to revitalize the business customer site and increase engagement and conversion. From January 2010 to January 2011 (1 year 1 month) Ecommerce Product Manager @ Drove roadmap for non-product areas of BestBuy.com including cart, checkout, my account, help topics, etc. Responsible for increasing conversion rates, average order value, traffic, channel shift, overall revenue and brand awareness. • Implemented, monitored and maintained functionality which allows customers to redeem loyalty rewards (Reward Zone) on BestBuy.com. Resulted in large conversion lift. • Increased attachment of service plans 30% through creative cart messaging. • Spanish Site Launched Spanish website for Best Buy and was responsible for overall P&L. Profitable in its first year and led the site to triple digit growth in bottom line profit YOY. Best Buy Spanish site featured in NY Times and Forbes articles as a best in class example for online Latino outreach. Established as a thought leader in the Latino marketing space and contributed to book Latino Link: Reaching Latinos Online. • Online Circular and Catalogs Tasked with inventing the future of online circulars (weekly ad) and online catalogs Increased traffic and engagement with weekly ad by 32% Managed vendor relationships and leveraged large concessions to improve customer experience and analytics gathering. From January 2006 to January 2010 (4 years 1 month) Internet Marketing Manager @ Managed the development and implementation of Internet marketing strategies, content strategy and applications to support Clarke American products and services. • Responsible for lead generation, site optimization and sales conversion. • Led development of new customer website which enabled online ordering of financial services products. From January 2005 to January 2006 (1 year 1 month) Sales Director @ Led a unit of over 30 consultants in 4 states to sales success. Earned use of company car and acknowledged to be in the top 2% of over 1M consultants worldwide. From October 2002 to February 2005 (2 years 5 months) Vice President @ From 1999 to 2002 (3 years) President @ From 1997 to 1999 (2 years) Vice President Sales and Marketing @ From 1995 to 1998 (3 years) Sales and Marketing @ From 1994 to 1995 (1 year)

BS, Sociology @ Texas A&M University From 1989 to 1993 Ana Grace is skilled in: Bilingual, Multi-channel Marketing, Cross-functional Team Leadership, Entrepreneurship, Vendor Management, Budgets, Usability, Contract Negotiation, Policy, Business Process Re-engineering, Revenue & Profit Growth, E-commerce, Online Advertising, Email Marketing, Customer Experience