Marketing Automation Specialist | Salesforce Certified Marketing Cloud Email Specialist and Eloqua Luminary | Digital CX
Amsterdam, North Holland, Netherlands
Blackboard
Marketing Campaigns Specialist, International
March 2015 to Present
Amsterdam Area, Netherlands
ReachLocal
European Marketing Executive
February 2014 to March 2015
Amsterdam Area, Netherlands
ICactive
Freelancer Chief Marketing Officer
August 2012 to February 2014
SIRE | Life Sciences
Online Marketeer
December 2012 to July 2013
Amsterdam Area, Netherlands
Aneka Rasa Restaurant
Photographer
January 2013 to February 2013
Amsterdam Area, Netherlands
Bags 'n Heels
Freelancer Online Marketing and Graphic Design
October 2012 to December 2012
Amsterdam Area, Netherlands
Intergraph
Marketing Intern
August 2010 to February 2011
Artstudio Slanca
Freelancer Marketing Social Media Consultant
November 2009 to December 2010
Hogeschool INHOLLAND
Bachelor of Communications International Communication Management
2008 to 2012
CREA - Universiteit van Amsterdam
Digital Photography
2011 to 2012
National High School of Commerce
High School Diploma Business Administration
2004 to 2008
What company does Ana Chekelova work for?
Ana Chekelova works for Blackboard
What is Ana Chekelova's role at Blackboard?
Ana Chekelova is Marketing Campaigns Specialist, International
What industry does Ana Chekelova work in?
Ana Chekelova works in the Marketing and Advertising industry.
Who are Ana Chekelova's colleagues?
Ana Chekelova's colleagues are Jonathan Gilmore, Konstantin Grigorov, Justin Rookes IEng MIET MCMI MCGI, Aymeline Curto, Amaris Coffman, Yuting Pang, Lakshman Swaroop Babu, Neil Hegde, Suraj Kumar, and Swagatika Prusty
📖 Summary
I am seasoned online marketing specialist, with a deep understanding of the digital world. With more than 3 years online marketing experience working in fast growing, innovative international companies and 2 years experience in email marketing. Passionate about inventing new, powerful and more profitable ways to listen creatively to the customers. Worked on various digital and creative projects. Specialized in email marketing, lead generation, B2B, B2C, Social Media, multimedia, digital marketing, graphic design. - A comprehensive understanding of the industry's best email practices. - Excellent understanding of email marketing concepts and metrics -Creating creative email marketing strategies, to help generate & convert more leads. - Implementing visual ways to attract new customers and close the gap between marketing and sales. - Love to explore sunny days, new lands & local cuisine and share those experiences through photography and trip adviser. Would you like to get in touch, drop a line at; [email protected] to discuss new marketing tricks or new ways to enjoy a nice sunny day?Marketing Campaigns Specialist, International @ From March 2015 to Present (10 months) Amsterdam Area, NetherlandsEuropean Marketing Executive @ ReachLocal (NASDAQ:RLOC) a Fortune 500 company, Google SME Premier Partner. Our mission is to help local businesses acquire new customers, build brand awareness, and optimize their online presence. My main activities and responsibilities are: - Managing email campaigns from start to finish, including planning, testing, evaluating, and reporting. ( using email automation system: Marketo). - Developing and optimizing lead nurturing campaigns. - Segmenting contact lists and personalizing emails based on recipients' interests and needs. - Optimizing email for mobile devices - Keeping up to date with practices and standards in the email marketing industry. - Growing our email lists and creating a database of emails for lead generation. - Include persuasive 'call-to-actions' in advertisements and promotions. - Managing Social Media campaigns for Europe and a team of six people -Track and analyze direct and interactive marketing campaigns. - Design and Concept of Collateral Materials (including leaflets, posters, flyers and newsletters) From February 2014 to March 2015 (1 year 2 months) Amsterdam Area, NetherlandsFreelancer Chief Marketing Officer @ Responsible for developing all the marketing concepts, objectives, programs and methods to promote existing and future products. My main aim is to develop innovative marketing strategies and improve existing ones in order to increase the productivity and sales. Furthermore, my responsibilities include determining the market for the products and analyzing the competitor’s data. From August 2012 to February 2014 (1 year 7 months) Online Marketeer @ www.sire-search.com SIRE Life Sciences is a Recruitment & Executive Search Consultancy dedicated exclusively to the European Life Science industry. My role at SIRE | Life Sciences is "Online Marketeer". This includes the following: - Online strategy planning - SEO, SMO and email marketing campaigns (concept development, strategic planning and Implementation) - Google Analytics & Adwords - Graphic design (collateral materials & online advertisement) - Basic HTML knowledge (Wordpress platform expert) From December 2012 to July 2013 (8 months) Amsterdam Area, NetherlandsPhotographer @ Aneka Rasa is an Authentic Indonesian Restaurant situated in the heart of Amsterdam City Center. With history of more than 18 years, this restaurant welcomes you in a unique atmosphere with tropical ambiance, traditional spirit, friendly staff and original meals. Worked as a photographer for their new website: www.anekarasa.nl From January 2013 to February 2013 (2 months) Amsterdam Area, NetherlandsFreelancer Online Marketing and Graphic Design @ Project based graphic design and online marketing for www.bagsandheels.com - Visual communication - banners and etc. - Logo Design - Social media channel's updates/ promotion From October 2012 to December 2012 (3 months) Amsterdam Area, NetherlandsMarketing Intern @ - B2B marketing -Visual communications, graphic design and of marketing materials working with Adobe InDesign, Photoshop and Illustrator. - Supporting the updates of the European regional websites and working with Adobe Contribute and Dreamweaver, including site analytics through Eloqua and traffic optimization. -Events Assistant supporting the European Marketing team in organizing seminars, conferences, fairs, training courses and trade shows. -Supporting the direct mailing for EMEA with Eloqua. -Supporting the updates of the CRM system with Salesforce.com From August 2010 to February 2011 (7 months) Freelancer Marketing Social Media Consultant @ • Co-developing a Social Media marketing/communication strategy • Market and media research in the field of culture and art in Plovdiv, Bulgaria • Creating guerrilla marketing strategies for promotion From November 2009 to December 2010 (1 year 2 months) Bachelor of Communications, International Communication Management @ Hogeschool INHOLLAND From 2008 to 2012 Digital Photography @ CREA - Universiteit van Amsterdam From 2011 to 2012 High School Diploma, Business Administration @ National High School of Commerce From 2004 to 2008 Ana Chekelova is skilled in: Visual Communications, Social Media Specialist, Online and Email marketing, Media Analysis, Market Research, Advertising, Graphic Design, Photography, Photoshop, InDesign, Illustrator, Email Marketing, Social Media Marketing, Strategic Planning, Analytics
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
0 year(s), 9 month(s)
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