Group Global Marketing Director at Giant Bicycles
Newbury Park, California
Group Global Marketing Director @ Giant Bicycles 捷安特 Direct all aspects of global marketing for Giant Group's portfolio of brands, including brand strategy and management, communications/PR, digital and social media, retail merchandising, sports marketing, product marketing and market/business development. Marketing Manager - Cycling and Fitness @ Nielsen Sales and marketing management of specialty retail trade shows in...
Group Global Marketing Director @ Giant Bicycles 捷安特 Direct all aspects of global marketing for Giant Group's portfolio of brands, including brand strategy and management, communications/PR, digital and social media, retail merchandising, sports marketing, product marketing and market/business development. Marketing Manager - Cycling and Fitness @ Nielsen Sales and marketing management of specialty retail trade shows in the cycling, outdoor, action sports and fitness industries. From June 2003 to June 2005 (2 years 1 month) Management Consultant - Media & Entertainment @ IBM Business Consulting Services Business development/proposal development, business strategy and process audit/design, project management, client relationship management and emerging market/technology research. From August 2001 to May 2003 (1 year 10 months) Marketing Analyst (Intern) @ Ford Motor Company Market research and strategy development, including analyzing the car-rental market and developing recommendations for Ford to expand its fleet sales business. From June 2000 to August 2000 (3 months) Marketing Manager @ Giant Bicycles 捷安特 Spearheaded marketing strategy, plan and activation for Giant USA. Oversaw all aspects of marketing for the US market, from brand communications and PR to advertising, sports marketing , tradeshows/dealer events and consumer promotions. Key member of US leadership team that successfully evelated Giant's brand strength and business in the US. From June 2005 to June 2007 (2 years 1 month) Newbury Park, CA
Giant Bicycles 捷安特
Group Global Marketing Director
Nielsen
Marketing Manager - Cycling and Fitness
June 2003 to June 2005
IBM Business Consulting Services
Management Consultant - Media & Entertainment
August 2001 to May 2003
Ford Motor Company
Marketing Analyst (Intern)
June 2000 to August 2000
Giant Bicycles 捷安特
Marketing Manager
June 2005 to June 2007
Newbury Park, CA
Direct all aspects of global marketing for Giant Group's portfolio of brands, including brand strategy and management, communications/PR, digital and social media, retail merchandising, sports marketing, product marketing and market/business development. Direct all aspects of global marketing for Giant Group's portfolio of brands, including brand strategy and management, communications/PR, digital and social media, retail merchandising, sports marketing, product marketing and market/business development.
What company does An Le work for?
An Le works for Giant Bicycles 捷安特
What is An Le's role at Giant Bicycles 捷安特?
An Le is Group Global Marketing Director
What industry does An Le work in?
An Le works in the Sporting Goods industry.
Who are An Le's colleagues?
An Le's colleagues are Aybars Oge Surucu, Yuki Noguchi, usui roy, Justin Swett, and Ian Beasant
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