Growth Marketing Manager @ + Manage new channel development on the Performance Marketing team at Uber -- If you think there is an opportunity for us to work together, send me a message :)
+ Build out our strategy for testing and launching new marketing channels and publishers
+ Lead our landing page testing efforts
+ Oversaw a variety of PPC channels for user acquisition at Uber, including managing our global search campaigns, affiliate campaigns and display campaigns
+ Assisted in the international rollout of Uber's performance marketing efforts From March 2014 to Present (1 year 10 months) Product Marketing Manager @ + Worked on the Global Advertising team at Microsoft to deliver impactful consumer marketing campaigns across channels globally for Windows, Windows Phone and Microsoft Surface
+ Created campaign asset management and distribution process across retail and partner channels.
+ Created and managed localization strategy and process for marketing content.
+ Managed field community and communications framework to 42 subsidiary teams worldwide. From June 2012 to March 2014 (1 year 10 months) Redmond, WAStudent @ B.A. Cum Laude in Economics From September 2008 to May 2012 (3 years 9 months) Business Analyst @ + Implemented customer relationship management platform in Fine Jewelry projected to increase sales by $5 million. Developed specifications, designed training/measurement metrics, created rollout plan
+ Designed features and created mock-ups for nationwide iPad app rollout with Chief of Staff
+ Created relationship marketing strategy for Fine Jewelry wedding customers From May 2011 to August 2011 (4 months) Greater Chicago AreaAccounts Associate @ + Led presentation to CEO of top multinational luxury brand: analyzed Chinese luxury market, developed 5-year marketing and expansion strategy
+ Signed the aforementioned company on a $2 million retainer contract; led to firm opening a new Beijing office
+ Managed large-scale publicity events for top international fashion houses and brands From May 2010 to August 2010 (4 months) Intern @ From December 2009 to January 2010 (2 months)
Bachelor of Arts (B.A.), Economics @ Harvard University From 2008 to 2012 Boston Latin School From 2001 to 2008 Amy Sun is skilled in: Strategy, Data Analysis, Research, Marketing, Social Media, Analytics, Stata, Economics, Market Research, PowerPoint, Microsoft Excel, Leadership, Statistics, Editing, Policy Analysis
Websites:
http://amysunart.com