SOCAP15 social entrepreneur scholarship recipient, gratitude award semifinalist. Amy Li is Founder of Dance4Healing, an integrative health startup inspired by her own fight against stage IV cancer, a partner for Stanford Cancer Supportive Care Program. At age 12, Amy won first prize in a county-wide speech contest. She performed in big theaters, and MC’d many educational and corporate functions. This gave her a lot of confidence and made her believe she can accomplish anything in life. In 2007, she climbed Mt. Whitney; in 2011, she ran a marathon; in 2012, she fought cancer; in 2013, she conquered cancer. Amy is a full scholarship graduate from Singularity University, known for empowering future leaders to use technology to positively impact the world. A UX and branding leader and expert for global brands such as Yahoo, AT&T, VW, HTC, and Playstation, built/led UX and creative teams in design agencies and large tech companies. A frequent speaker on UX discipline, innovation and the future of design. Her app Have2P was awarded “App of the Week” in the New York Times, featured in Gizmodo and many major tech blogs, and praised as third on the list of 11 Coolest App ever. A director of Humanity+, an international non-profit advocate using technology to expand human capacities. Her non-profit work was mentioned by TIME magazine, and featured in major Chinese media. As a Chinese American who is fluent both in English and Chinese, Amy is passionate about bridging the Eastern and Western technology and science communities, utilizing her bilingual skills and understanding of both cultures, creating interesting collaborations between Western and Chinese scientists and technologists. Specialties: Design thinking, User-Centered Design, Branding, Innovation, UX Strategy, Information Architecture, Interaction Design, Usability Testing, User Research, Competitive Analysis, Persona/Scenario Development, Heuristic Evaluation, Card Sorting, Graphic Design, SEO.

Founder @ Using tech and behavior design to build a telehealth platform for music and dance. Founding team: Amy Li, a cancer conqueror who truly understands health struggles, a UX expert for global brands such as Yahoo!, AT&T, VW, HTC, Playstation. Her work was awarded “App of the Week” in the NY Times, and featured in Gizmodo. Advisors: Ian Stewart, Wired Magazine co-founder and builder of 30 companies; Frank FizPatrick, Grammy-nominated musician, CEO of EarthTones; Eric Rasmussen MD, MDM, FACP, Chairman of the Board/former CEO of TED prize health NGO InSTEDD; and Ananda Jayant, one of the most inspirational TED speaker: Fighting Cancer with Dance. From December 2013 to Present (1 year 11 months) Board of Directors @ Humanity+ is an international 501c non-profit, dedicated to developing knowledge about the science, technology, and social changes of the 21st century. We aim to deeply influence a new generation of thinkers who dare to envision humanity's next steps. From January 2010 to Present (5 years 10 months) UX Creative Director @ Provide User Experience Design, Information Architecture, User Interface, Interaction Flow, Usability Testing, Graphic Design, Branding and Marketing strategy service. Clients include Mercedes, Evian, Oakley, Frio-lay, HEB, Designory, Navidul, Domtar, Halogen Design, The Collectiv, Evolving Pictures Entertainment, America Kayak, TJA Photography, etc. From 1998 to Present (17 years) Senior Director, User Experience @ Create innovative user experience for fashion, hotels, lifestyle brands. From August 2011 to May 2012 (10 months) Greater Los Angeles AreaUX Director @ Clients: VW, HTC, Playstation, Fresh & Easy, Anthem, etc. From April 2010 to February 2011 (11 months) New Media Communication Manager (UX) @ Glendale, CA -A world class User-Experience leader, and a visionary, able to do high-level conceptual thinking, and come up with clear visions and define new user experience goal for different experimental projects within RESEARCH & DEVELOPMENT, able to conceptualize, define and document user behavior research benefit to guide a cross-functional team within RESEARCH & DEVELOPMENT. -Collaborate with technical leader, research scientist and PM, to establish project goals & success metrics for the project. Research and propose user-centered design framework for project discovery and planning phase. -Direct the research, planning, and design activities necessary to craft user experiences that exceed our sponsor’s goals, serve department research benefit, and stand out in the marketplace. -A creative director to define Mobile and Web UX strategy, and evangelizing the global UX vision for ATTI RESEARCH & DEVELOPMENT. A hands-on UX designer to explore, conceive, and design the user experience across different platform. Design the UI architecture, interface, interaction flow and aesthetics of experimental mobile and web projects. A graphic designer to carry approved wireframes to highly craft and visual appearing creative design. From December 2008 to March 2010 (1 year 4 months) Art Director III, Web and Flash Designer @ Burbank, CA -Development and presentation of conceptual ideas; execution of final solutions. Familiarity with production processes and optimization techniques. An understanding of the design issues and objectives of a project, and an ability to come up with a design vision that is clean and user-friendly. -Strong conceptual skills, a meticulous eye for detail and the ability to take responsibility for a project from inception to completion. A strong eye for typography and color combined with a clean, contemporary visual aesthetic. -A team player, able to work with project managers, copywriters, other designers and web developers to get ideas produced in a deadline-oriented environment. -Design of web pages, user interfaces, flash banners, flash tutorials, flash modules, newsletters, emails, and advertisements for Yahoo! Search Marketing, Yahoo! Small Business and Yahoo! Hot Jobs. From September 2006 to December 2008 (2 years 4 months) Graphic Designer @ Irvine, CA -Worked closely with Marketing, Merchandising and Costing Departments, to understand popular culture and to study Beauty and Skincare markets. -Developed effective advertisement for major websites such as Yahoo, Google, AOL, and national magazine such as ELLEgirl, CosmoGIRL!, Star, etc. -Created visually appealing cosmetic packages that competed with national brands, paying close attention to structure, graphics, copy, layout, photography and illustration to meet package objectives. -Provided marketing support for presentations, Skincare Fair and Cosmetic Expos. From June 2005 to September 2006 (1 year 4 months) Graphic Designer @ Research & Design Dept. Irvine, CA -Collaborated with product designers and the Marketing Department in a teamwork-oriented environment. Provided updated content for the company website. Designed logos, labels, packages, promotional materials, and product information kits for new and old products. Served as photographer for various product photo shoots. From October 2003 to May 2005 (1 year 8 months) Freelance designer @ San Francisco, CA -An active team player on the Landor Frito-Lay team. Worked on various branding and package design projects for a broad range of Frito-Lay products including Lays, Fritos, Doritos, Tostitos, Cheetos, Cracker Jack, Ruffles, Sunchips, Grandma’s Cookies, etc. From December 2004 to January 2005 (2 months) Freelance New Media Designer @ New Media Dept, Hollywood, CA -Maintained KCET web site weekly content. Performed video editing for the Tavis Smiley show. Assisted with “A place of our own” and “Finecut” web design projects. Designed poster and program guide for KCET Finecut Student film Festival Sneak Peek night. From June 2004 to August 2004 (3 months) Freelance Graphic Designer @ Santa Monica, CA -Designed advertisements, brochures and toy packages, etc. Accounts included Princess Cruises and Bandai (Strawberry Shortcake and Teen Titans), etc. From June 2004 to August 2004 (3 months) Freelance Graphic Designer @ Creative Service Dept. Santa Monica, CA -Assisted Art Directors in various design projects, mainly website design and CD packaging. Projects included websites and albums of Jessica Simpson, Mandy Moore, Tenacious D, etc. From June 2003 to August 2003 (3 months) Sales Manager & Graphic Designer @ Los Angeles, CA -Designed company logo & stationery, website, catalogs and new product packaging; art directed product photo shoots. -Territory Sales Manager for Los Angeles, and San Diego. From February 1998 to August 2003 (5 years 7 months)

Exponential Technology @ Singularity University From 2012 to 2012 GPA 3.9, Advanced Web and Interactive Design @ University of California, Los Angeles From 2007 to 2008 GPA 3.85, BFA with Honors, Graphic Design @ California State University-Long BeachTechnology Entrepreneurship @ Stanford University Amy Li is skilled in: User Experience, Graphic Design, Information Architecture, Interaction Design, User Interface Design, Creative Direction, Web Design, Art Direction, User-centered Design, Flash, E-commerce, Photography, Typography, Wireframes, Mobile Applications, Logo Design, SEO, Usability Testing, Brochures, Advertising, Layout, User Experience Design, Copywriting, Persona, Dreamweaver, Heuristic Evaluation, User Interface, Graphics, Adobe Creative Suite, Usability, User Research, Illustration, Public Speaking, Story Telling, Visual Communication, Experience Design, Information Design, Branding & Identity, WordPress, Mobile Devices, Multimedia, Packaging, Storytelling, Corporate Identity, Brand Development, Concept Development, Corporate Branding, Card Sorting, Creative Strategy, Mobile Design