Email Lifecycle Strategy | Email Marketing | Marketing Automation
San Francisco, California, United States
OpenTable
Marketing Intern
July 2014 to September 2014
San Francisco Bay Area
Asian Americans Advancing Justice - Asian Law Caucus
Temporary Receptionist
April 2014 to April 2014
Little Wok Restaurant
Operations Assistant
June 2011 to January 2014
City and County of San Francisco
Office Assistant and Receptionist
June 2007 to August 2007
Line2
Marketing Specialist
March 2015 to July 2017
San Francisco Bay Area
500 Brunches
Marketing Bruncher
February 2015 to March 2016
San Francisco Bay Area
Crunchbase
Email Marketing Manager
February 2018 to August 2019
San Francisco Bay Area
Carta
Email Marketing Manager
October 2019 to April 2020
General Assembly
Social Media Bootcamp
2015 to 2015
General Assembly
Certification, Digital Marketing 10-Week Course
2018 to 2018
Leadership High School
University of California, Santa Cruz
Bachelor of Arts (B.A.), Psychology
University of California, Santa Cruz
Bachelors of Arts, American Studies with emphasis in shifting notions of multiculturalism in America.
• Generated 21,000 covers from managing 13 consumer facing Restaurant Week promotions • Interpreted marketing analytics and calculated YOY growth on campaigns • Approved and reviewed over 1200 restaurant profile photos and logos inquires to ensure brand quality• Executed brand marketing projects- photosourcing and photo-shoot location research for new San Francisco homepage image design and international metro... • Generated 21,000 covers from managing 13 consumer facing Restaurant Week promotions • Interpreted marketing analytics and calculated YOY growth on campaigns • Approved and reviewed over 1200 restaurant profile photos and logos inquires to ensure brand quality• Executed brand marketing projects- photosourcing and photo-shoot location research for new San Francisco homepage image design and international metro pages• Increased brand impact on current affiliate partnership with Eater and identified partner prospects in the UK market • Executed Seattle SEO outreach campaign and link-building outreach campaign, resulting in an increased conversion rate of 29% for restaurant management software page
What company does Amy Kwong work for?
Amy Kwong works for OpenTable
What is Amy Kwong's role at OpenTable?
Amy Kwong is Marketing Intern
What industry does Amy Kwong work in?
Amy Kwong works in the Marketing and Advertising industry.
Who are Amy Kwong's colleagues?
Amy Kwong's colleagues are Raymond Wong, Andrea Miralles, Zuzel Vera, Matt Mayo, Anastasia CPA, Vincent Wang, Linda McDougal, Joe Kondel, Edouard Mialhe, and Avishalom Shalit
💼 Past Experience
Amy Kwong has experience in Email Marketing, Marketing Automation, and Office Assistant/Receptionist work. In Email Marketing, Kwong started as the Marketing Specialist and grew her followers to 75%. She also manages her own Twitter account and conducts research on Meetups and influencers to drive brand awareness on Twitter. In Email Marketing Manager at Crunchbase from February 2018 to August 2019, Kwong led all email and lifecycle campaigns for Crunchbase's self-service subscription products and Marketplace. Kwong also owned all email communications, email roadmap, and email tools across Carta's business units, including public & private markets, investor services and partners across the customer lifecycle.
🎓 Education
Amy Kwong is a psychology student at University of California, Santa Cruz. Kwong's education started at General Assembly, where she completed a Social Media Bootcamp from 2015 to 2015. Kwong then completed a Certification, Digital Marketing 10-Week Course at General Assembly from 2018 to 2018. Kwong then studied at Leadership High School, where she was a student from to 2018. Kwong completed a Bachelor of Arts (B.A.), Psychology at University of California, Santa Cruz in 2018. Kwong's major in Psychology is American Studies withemphasis in shifting notions of multiculturalism in America. Kwong is currently working on her Master's degree in Psychology at University of California, Santa Cruz.
💡 Technical & Interpersonal Skills
Amy Kwong's Professional experience:Email Lifecycle Strategy | Email Marketing | Marketing AutomationAmy Kwong has been working in email marketing for 3 years and they have experience in generating 21,000 covers from managing 13 consumer facing Restaurant Week promotions. They have also beeninterpreting marketing analytics and calculated YOY growth on campaigns for the past 2 years. In addition, they have alsoapproved and reviewed over 1200 restaurant profile photos and logos inquires to ensure brand quality. Finally, they operated brand marketing projects- photosourcing and photo-shoot location research for new San Francisco homepage image design and international metro pages. This increased brand impact on current affiliate partnership with Eater and identified partner prospects in the UK market. They also executed Seattle SEO outreach campaign and link-building outreach campaign, resulting in an increased conversion rate of 29% for restaurant management software page. Their temporary receptionist at Asian Americans Advancing Justice - Asian Law Caucus from April 2014 to April 2014 was also granted emergency status. Amy Kwong also executed a Receptionist role at City and County of San Francisco from June 2007 to August 2007 and was responsible for processed faxes and inquired invoices. Additionally, they processed mails and inquired invoices. They also greeted and directed clients to scheduled appointments. In addition, they also led all marketing initiatives and drove new brand concept, daily sales increased by 200%, created new selection of brunch items, drafted new menu layout, guided in-store menu board design, created holiday promotional offers such as hot chocolate cards and gift certificates, and bought all social media outlets live. Additionally, they created first holiday promotional offers and gift certificates, directed newspaper advertisements, and managed restaurant operations in terms of daily inventory, delivery andrepair schedules, monthly balances. Finally, they were responsible for overseeing communications across all business units.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 1 month(s)
Unlikely
Likely
There's 100% chance that Amy Kwong is seeking for new opportunities
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