Developing Strategy for Value Creation @
London Business School
Consumer (Credit-Debit-Prepaid) & Commercial Payments Head- Middle East & Africa @ From April 2015 to Present (9 months) Country Business Head- Consumer Banking-Malaysia @ Head of Consumer & Islamic Banking Franchise for Standard Chartered's 5th largest consumer business globally- (40+ branches, 2000+ employees). From October 2014 to April 2015 (7 months) Kuala Lumpur, MalaysiaRetail & Personal Banking
Consumer (Credit-Debit-Prepaid) & Commercial Payments Head- Middle East & Africa @ From April 2015 to Present (9 months) Country Business Head- Consumer Banking-Malaysia @ Head of Consumer & Islamic Banking Franchise for Standard Chartered's 5th largest consumer business globally- (40+ branches, 2000+ employees). From October 2014 to April 2015 (7 months) Kuala Lumpur, MalaysiaRetail & Personal Banking Head-Malaysia @ Managed end-end P&L for retail bank and small business commercial bank Malaysia. From October 2013 to October 2014 (1 year 1 month) Strategic Initiatives Head- Global Retail Banking- Singapore @ . Led the product strategy planning and development effort with Sales, Partnerships, Marketing, Portfolio and other Cross-functional teams in support of product launches.
. Redesigned business strategy and worked with risk to revamp business model for customer acquisition.
. Drove implementation of significant revenue improvement and cost reduction initiatives across retail businesses in Indonesia, Taiwan and Malaysia. From November 2012 to October 2013 (1 year) Asset Business Head- Poland @ . Establish and implement the strategy for and manage all aspects of the Poland Assets Business (credit cards, personal loans and mortgage loans) with full P&L responsibility (1 Million plus customers).
. Develop and execute the growth strategy across all customer segments, leveraging the current product set, and further innovate banking services and products to achieve growth in secured & unsecured lending products .
. Designed and executed assets growth strategy based on Innovation, Partnerships, Analytics & Customer Experience ,doubling the net income versus prior year.
. Revamped the business model (product/distribution) in response to key regulatory changes, resulting in twice the level of customer acquisitions. From September 2010 to November 2012 (2 years 3 months) Cards Business Head- Poland @ . Manage all aspects of credit cards business with full P&L Responsibility. (1million+customers).
. Achieved four times higher spend than market on credit cards and led Citibank to become the market leader with highest market share in receivables (25%).
. Citibank received awards for the most innovative credit card for 2 years in a row, most customer friendly bank for three years, Best Euro Product award and Market leader of innovation by Ministry of Finance.
. Developed and managed business relationships with 16 co-brand partners across multiple industries: Telecom, Fuel, Fashion and Airlines. Largest co-brand portfolio in Polish market and Citibank EMEA with highest spend market share.
. First in Poland to launch a premium co-branded airline card for Gold Select customers offering fastest earning miles & privileges. Negotiated & launched co-brand with the largest airline with sales presence at 5 airports.
. First in Poland to launch a 9 Partner lifestyle credit card (partnering with strategic market leaders in clothing, fashion, cinema, travel and sports). This card then became the fastest growing portfolio in the market.
. First in Poland and Citibank EMEA to launch instant issuance of credit cards. Rolled out in 154 branches.
. First in Poland and Citibank EMEA to launch contactless payments, mobile banking discount locator programs and stickers for credit cards used for mobile payments. From August 2009 to September 2010 (1 year 2 months) EMEA Portfolio Manager- Credit Cards- UK @ From 2008 to November 2009 (1 year) Cards Product & Portfolio Head- Egypt @ Citibank Egypt From January 2007 to 2008 (1 year) TMEA Management Associate- UAE @ Credit Policy & Collections Bahrain, Cost Management UAE, Marketing Egypt From June 2005 to January 2007 (1 year 8 months)
Masters in Finance, Finance @ The London School of Economics and Political Science (LSE) From 2008 to 2010 MBA, Masters business administration @ Lahore University of Management Sciences From 2003 to 2005 Amnah Ajmal is skilled in: Retail Banking, Credit Cards, Loans, Mortgage Lending, Unsecured Loans, Customer Experience, Innovation, Marketing Communications, Financial Services, Banking, Credit, Portfolio Management, Business Development
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension