Associate Director, CRM at GOAT Group
Los Angeles, California
Retention Marketing Manager @ Nasty Gal From September 2014 to June 2016 (1 year 10 months) Greater Los Angeles AreaMarketing Specialist, Retention @ Nasty Gal From June 2013 to September 2014 (1 year 4 months) Greater Los Angeles AreaCustomer Service Representative @ Title Nine Helped to maintain orders and solve issues from very demanding customers. Briefed product...
Retention Marketing Manager @ Nasty Gal From September 2014 to June 2016 (1 year 10 months) Greater Los Angeles AreaMarketing Specialist, Retention @ Nasty Gal From June 2013 to September 2014 (1 year 4 months) Greater Los Angeles AreaCustomer Service Representative @ Title Nine Helped to maintain orders and solve issues from very demanding customers. Briefed product specifications to customers and helped manage the mail order entry process. Had an amazing boss who saw my potential and allowed me to grow. From June 2007 to June 2008 (1 year 1 month) Senior Email Marketing Manager, North America @ GUESS?, Inc. I managed all aspects of the email program across marketing, lifecycle and loyalty communications for 5 brands across US & CA. This included a CRM Migration to re-build a trigger program from scratch; as well as mentoring a team of 6 direct reports.Highlights: CRM Platform Migration, Team Restructure, Transactional Email Optimization From July 2016 to 2019 (3 years) Greater Los Angeles AreaOnline Marketing Consultant @ Various Companies Specializing in eMail program optimization, overseeing SEM programs, Social Media engagement and Online Marketing recommendations for increased conversion in general. Projects included Retention & Acquisition work for a multi-channel children's apparel retailer, San Diego based women's (fast fashion) retailer and travel lifestyle company. From June 2009 to June 2013 (4 years 1 month) Greater San Diego AreaWeb Marketing Assistant @ Title Nine * Worked closely with e-Commerce Director to optimize e-Commerce revenue (focusing on eMail program) while controlling expenses and improving ROI* Created & Managed Customer Segmentation for eMail campaigns * Responsible for Staying abreast of Best eMail Practices & adjusting eMail program accordingly* Maintained internal marketing/ eMail calendar balancing priorities with other Marketing channels* Manager for Content Site and worked with Creative team to optimize new site design* Updated and distributed weekly e-Commerce reports and Seasonal eMail campaign reviews* Created and Maintained all Social Media sites (Facebook, MySpace, Yelp, Twitter)* Oversaw Advertising schedule for 1st digital media plan*Coordinated Public Relations features for upcoming products From June 2008 to June 2009 (1 year 1 month) Associate Director, CRM @ GOAT Group Los Angeles, California, United StatesSenior CRM Manager @ GOAT Group I lead lifecycle marketing for both sides of the marketplace (buy and sell). In my first year, I led a CRM Platform RFP & CRM Platform Migration to Braze. The migration itself took 1.5 Mos to be fully integrated & above parity to the previous platform's feature + supporting engineering work.Highlights: CRM Platform Migration, Braze, Onboarding Optimization From March 2019 to September 2020 (1 year 7 months) Greater Los Angeles Area
Nasty Gal
Retention Marketing Manager
September 2014 to June 2016
Greater Los Angeles Area
Nasty Gal
Marketing Specialist, Retention
June 2013 to September 2014
Greater Los Angeles Area
Title Nine
Customer Service Representative
June 2007 to June 2008
GUESS?, Inc.
Senior Email Marketing Manager, North America
July 2016 to 2019
Greater Los Angeles Area
Various Companies
Online Marketing Consultant
June 2009 to June 2013
Greater San Diego Area
Title Nine
Web Marketing Assistant
June 2008 to June 2009
GOAT Group
Associate Director, CRM
Los Angeles, California, United States
GOAT Group
Senior CRM Manager
March 2019 to September 2020
Greater Los Angeles Area
What company does Amanda Record work for?
Amanda Record works for Nasty Gal
What is Amanda Record's role at Nasty Gal?
Amanda Record is Retention Marketing Manager
What industry does Amanda Record work in?
Amanda Record works in the Marketing and Advertising industry.
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