Amanda Hitchcock

Creative Director at New Economy Brands | Virginia Beach, Virginia, United States

About Amanda Hitchcock

As the Creative Director at New Economy Brands, Amanda Hitchcock is at the forefront of innovative digital product development, seamlessly blending creativity with strategic insight. With a passion for storytelling and a keen eye for design, Amanda collaborates with cross-functional teams to craft compelling narratives that resonate with customers and elevate brand identities. Her expertise in UX research and A/B testing allows her to refine user experiences, ensuring that every digital touchpoint not only meets business objectives but also delights users.

Currently, Amanda is spearheading key projects that involve developing comprehensive messaging and design systems for a diverse portfolio of brands. By consulting closely with founders, she translates their visions into cohesive brand strategies that include meticulously documented content strategies and style guides. This ensures a consistent voice and narrative across all platforms, from engaging websites to eye-catching digital ads and banners.

Amanda's proficiency in tools like Figma and Shopify enhances her ability to lead product development initiatives, while her background in art direction informs her approach to web design and branding materials. Her strategic planning skills enable her to align creative efforts with overarching business goals, driving growth and engagement. With a commitment to fostering collaboration and innovation, Amanda Hitchcock continues to make a significant impact at New Economy Brands, championing projects that not only boost the bottom line but also create memorable experiences for customers.

Amanda Hitchcock Work