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Amanda DiVeglio

Sr. Marketing Specialist @ Ally Financial Inc.

Sr. Marketing Specialist at Ally Financial Inc.

Charlotte, North Carolina Area

Ranked #357 out of 7,144 for Sr. Marketing Specialist in North Carolina

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Amanda DiVeglio's Email Addresses & Phone Numbers

Amanda DiVeglio's Work Experience

Ally Financial Inc.

Sr. Marketing Specialist

July 2015 to Present

Charlotte, NC

Ally Financial Inc.

Sr. Email Marketing Specialist

June 2014 to July 2015

Charlotte, North Carolina

Ally Financial Inc.

Email Marketing Specialist

June 2012 to June 2014

Charlotte, North Carolina Area

Amanda DiVeglio's Education

University of North Carolina at Charlotte

2004 to 2009

Amanda DiVeglio's Professional Skills Radar Chart

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What's on Amanda DiVeglio's mind?

Based on our findings, Amanda DiVeglio is ...

50% Left Brained
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Amanda DiVeglio's Estimated Salary Range

About Amanda DiVeglio's Current Company

Ally Financial Inc.

Frequently Asked Questions about Amanda DiVeglio

What company does Amanda DiVeglio work for?

Amanda DiVeglio works for Ally Financial Inc.

What is Amanda DiVeglio's role at Ally Financial Inc.?

Amanda DiVeglio is Sr. Marketing Specialist

What is Amanda DiVeglio's personal email address?

Amanda DiVeglio's personal email address is a****[email protected]

What is Amanda DiVeglio's business email address?

Amanda DiVeglio's business email addresses are not available

What is Amanda DiVeglio's Phone Number?

Amanda DiVeglio's phone (704) ***-*287

What industry does Amanda DiVeglio work in?

Amanda DiVeglio works in the Marketing and Advertising industry.

About Amanda DiVeglio

📖 Summary

Specialties: Direct Marketing Email and Display Marketing Segmentation and Optimization Brand Marketing Email Execution Multivariate Testing Lead Generation Campaign Reporting and AnalysisSr. Marketing Specialist @ From July 2015 to Present (4 months) Charlotte, NCSr. Email Marketing Specialist @ From June 2014 to July 2015 (1 year 2 months) Charlotte, North CarolinaEmail Marketing Specialist @ • Manage approvals and deployments of Bank, Auto and Dealer email marketing campaigns; conduct thorough reviews to ensure accuracy prior to deployment • Partner with campaign owners to support and translate business needs into thoughtful email marketing strategies • Manage email templates, deployment calendar, project schedules and communication inventory • Help design creative and impactful email campaigns that can accomplish the objectives agreed upon with the campaign owners • Measure and report on email campaign results and compare against initial baselines and benchmarks, present key insights and recommendations • Provide subject matter expertise and lead the ongoing evolution of the company's skills surrounding email marketing • Continually assess competitive landscapes by examining email strategies of key competitors to understand emerging trends within the email marketing industry • Assist in the implementation of new technologies, services and/or vendor solutions that enhance our email marketing capabilities From June 2012 to June 2014 (2 years 1 month) Charlotte, North Carolina AreaCampaign Manager @ • Developed, created, designed, implemented, and executed email and display member acquisition campaigns for the Official NASCAR Members Club, NFL Alumni, Tennis Channel Advantage, American Outdoorsman Adventure Club and Bearcats Fan Advantage • Monitored and analyzed campaign results and evaluated the success and effectiveness of each campaign against the campaign controls, compiled and disseminated monthly and quarterly reporting for the acquisition channel • Optimized campaigns through frequent and ongoing A/B, multivariate testing and analysis, driving innovation through segmentation, creative layouts and advanced campaign strategies • Defined and maintained email specifications and guidelines, including opt-in/out processes, email size and layout, HTML format and CAN-SPAM compliance regulations • Evaluated new email and display marketing approaches, competitive benchmarking, best practices, new technology, and vendor capabilities to identify opportunities to improve email and display relevance, member engagement and membership sales • Managed the relationship, implementation and execution of email campaigns using an outside email service provider(Lyris) From January 2010 to June 2012 (2 years 6 months) Intern @ From August 2009 to January 2010 (6 months) University of North Carolina at Charlotte From 2004 to 2009 Amanda DiVeglio is skilled in: Email Marketing, Segmentation, Email Execution, Display Marketing, Multivariate Testing, Email Analytics, New Business Development, Management, Competitive Analysis, Marketing Strategy, Advertising, Sales, Account Management, Marketing Communications

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In a nutshell

Amanda DiVeglio's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Amanda DiVeglio's Willingness to Change Jobs



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