Amanda Daudelin's Email Addresses & Phone Numbers

📖 Summary

Associate Director, Data and Analytics @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) • Helped build out strategy and direction of the new Data Sciences team at the newly formed Wavemaker agency (a merge of former Maxus and MEC agencies)• Lead a team of seven direct reports managing client and internal facing data & analytics platform across NYC and Chicago clients using SQL Databases as well as Alteryx and Tableau• Participate in ongoing new business pitches to showcase data platform capabilities From October 2017 to October 2018 (1 year 1 month) Greater New York City AreaData & Analytics Manager @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) • Responsible for designing sophisticated data and analytics solutions that support key agency clients and executives• Both personally and as a manager, oversaw the design, development and maintenance of more than 25 client Datamarts, which fuel 400 Tableau dashboards that combine and provide analysis for campaign, sales, website and audience data• Lead a team of four direct reports while also serving in a supervisory role for an extended analytics group of 10 people • Improve data accuracy and deliver significant time savings by using tools such as Alteryx and SQL to identify and resolve inefficient data workflows across client teams• Develop and present Maxus’ analytics strategy in successful new business pitches• Provide thought leadership to senior executives by evaluating potential vendors and developing agency-wide data and analytics POVs From September 2015 to October 2017 (2 years 2 months) Greater New York City AreaDigital Analyst @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) • Worked as one of the sole analysts on the US digital team on a variety of clients such as SC Johnson, NBC Universal, Nestle, T. Rowe Price, Deloitte, Panera, Pandora Jewelry, UPS and more• Played an instrumental role in delivering data management and visualization projects to several blue chip brands• Worked closely with Chief Strategy Officer and Analytics Director to help build a data driven culture within Maxus From June 2013 to September 2015 (2 years 4 months) Greater New York City AreaMarketing Analyst & Email Marketing Coordinator @ Frontier Communications •Coordinate and manage all online/digital marketing tactics including landing/product pages, hero space, display/banner ads, paid search ads, mobile ads, social media ads, dynamic content pages, etc. •Responsible for creating national email campaigns to drive revenue and customer retention•Marketing director support: assist with national residential acquisition campaign management and creative development•Analyze results and customer responses to develop new strategies and ideas for future email campaigns•Provide marketing support for regional marketing teams From August 2011 to May 2013 (1 year 10 months) Stamford, CTMarketing Intern @ Frontier Communications •Assisted with national residential acquisition campaign management and creative development along with including external partnerships for triple play campaigns•Created weekly e-newsletters for premium online video site (TumTiki.com)•Analyzed and segmented prospect data for use in creating new campaigns•Participated in semester long project on retention and winback marketing strategies and presented final in front of senior leadership team From May 2011 to August 2011 (4 months) Stamford, CTRutgers Marketing Intern/Events Promoter @ Rutgers Recreation •Responsible for implementing unique and innovative marketing strategies to promote Rutgers Recreation to a diverse student population•Executed various online and offline marketing strategies to reach a target of over 35,000 students.•Researched and monitored trends in social media to assist in writing and reviewing webpage and online media content•Developed programs, contests, and giveaways via social media platforms From August 2011 to December 2011 (5 months) New Brunswick, NJPartner, Director, Data Sciences @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) New York, New York, United StatesDirector, Data Sciences @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) From November 2018 to July 2020 (1 year 9 months) Greater New York City Area