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Amanda Daudelin

Associate Director, Data and Analytics

Partner, Director, Data Sciences at Wavemaker

Greater New York City Area

Section title

Amanda Daudelin's Work Experience

Wavemaker (Formerly Maxus Global Media a GroupM Agency)

Associate Director, Data and Analytics

October 2017 to October 2018

Greater New York City Area

Wavemaker (Formerly Maxus Global Media a GroupM Agency)

Data & Analytics Manager

September 2015 to October 2017

Greater New York City Area

Wavemaker (Formerly Maxus Global Media a GroupM Agency)

Digital Analyst

June 2013 to September 2015

Greater New York City Area

Amanda Daudelin's Education

Rutgers, The State University of New Jersey - Rutgers Business School

Bachelor of Science, Marketing

2008 to 2012

Amanda Daudelin's Professional Skills Radar Chart

Based on our findings, Amanda Daudelin is ...

Inspiring
Methodical
Reflective

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Based on our findings, Amanda Daudelin is ...

56% Left Brained
44% Right Brained

Amanda Daudelin's Estimated Salary Range

About Amanda Daudelin's Current Company

Wavemaker (Formerly Maxus Global Media a GroupM Agency)

• Helped build out strategy and direction of the new Data Sciences team at the newly formed Wavemaker agency (a merge of former Maxus and MEC agencies)• Lead a team of seven direct reports managing client and internal facing data & analytics platform across NYC and Chicago clients using SQL Databases as well as Alteryx and Tableau•...

Frequently Asked Questions about Amanda Daudelin

What company does Amanda Daudelin work for?

Amanda Daudelin works for Wavemaker (Formerly Maxus Global Media a GroupM Agency)


What is Amanda Daudelin's role at Wavemaker (Formerly Maxus Global Media a GroupM Agency)?

Amanda Daudelin is Associate Director, Data and Analytics


What is Amanda Daudelin's personal email address?

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What is Amanda Daudelin's business email address?

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What is Amanda Daudelin's Phone Number?

Amanda Daudelin's phone (212) ***-*297


What industry does Amanda Daudelin work in?

Amanda Daudelin works in the Marketing and Advertising industry.


Who are Amanda Daudelin's colleagues?

Amanda Daudelin's colleagues are Eddie Yniguez, Jennifer Sever, Tom Ritchie, Veronika Tretiyakova, Ana Fonseca, Tara Schuster, Nick Kelvin, Monica Ogonowski, Tobi Akinkugbe, and Zoltan Varga


About Amanda Daudelin

📖 Summary

Associate Director, Data and Analytics @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) • Helped build out strategy and direction of the new Data Sciences team at the newly formed Wavemaker agency (a merge of former Maxus and MEC agencies)• Lead a team of seven direct reports managing client and internal facing data & analytics platform across NYC and Chicago clients using SQL Databases as well as Alteryx and Tableau• Participate in ongoing new business pitches to showcase data platform capabilities From October 2017 to October 2018 (1 year 1 month) Greater New York City AreaData & Analytics Manager @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) • Responsible for designing sophisticated data and analytics solutions that support key agency clients and executives• Both personally and as a manager, oversaw the design, development and maintenance of more than 25 client Datamarts, which fuel 400 Tableau dashboards that combine and provide analysis for campaign, sales, website and audience data• Lead a team of four direct reports while also serving in a supervisory role for an extended analytics group of 10 people • Improve data accuracy and deliver significant time savings by using tools such as Alteryx and SQL to identify and resolve inefficient data workflows across client teams• Develop and present Maxus’ analytics strategy in successful new business pitches• Provide thought leadership to senior executives by evaluating potential vendors and developing agency-wide data and analytics POVs From September 2015 to October 2017 (2 years 2 months) Greater New York City AreaDigital Analyst @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) • Worked as one of the sole analysts on the US digital team on a variety of clients such as SC Johnson, NBC Universal, Nestle, T. Rowe Price, Deloitte, Panera, Pandora Jewelry, UPS and more• Played an instrumental role in delivering data management and visualization projects to several blue chip brands• Worked closely with Chief Strategy Officer and Analytics Director to help build a data driven culture within Maxus From June 2013 to September 2015 (2 years 4 months) Greater New York City AreaMarketing Analyst & Email Marketing Coordinator @ Frontier Communications •Coordinate and manage all online/digital marketing tactics including landing/product pages, hero space, display/banner ads, paid search ads, mobile ads, social media ads, dynamic content pages, etc. •Responsible for creating national email campaigns to drive revenue and customer retention•Marketing director support: assist with national residential acquisition campaign management and creative development•Analyze results and customer responses to develop new strategies and ideas for future email campaigns•Provide marketing support for regional marketing teams From August 2011 to May 2013 (1 year 10 months) Stamford, CTMarketing Intern @ Frontier Communications •Assisted with national residential acquisition campaign management and creative development along with including external partnerships for triple play campaigns•Created weekly e-newsletters for premium online video site (TumTiki.com)•Analyzed and segmented prospect data for use in creating new campaigns•Participated in semester long project on retention and winback marketing strategies and presented final in front of senior leadership team From May 2011 to August 2011 (4 months) Stamford, CTRutgers Marketing Intern/Events Promoter @ Rutgers Recreation •Responsible for implementing unique and innovative marketing strategies to promote Rutgers Recreation to a diverse student population•Executed various online and offline marketing strategies to reach a target of over 35,000 students.•Researched and monitored trends in social media to assist in writing and reviewing webpage and online media content•Developed programs, contests, and giveaways via social media platforms From August 2011 to December 2011 (5 months) New Brunswick, NJPartner, Director, Data Sciences @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) New York, New York, United StatesDirector, Data Sciences @ Wavemaker (Formerly Maxus Global Media a GroupM Agency) From November 2018 to July 2020 (1 year 9 months) Greater New York City Area


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In a nutshell

Amanda Daudelin's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 5 month(s)

Amanda Daudelin's Willingness to Change Jobs

Unlikely

Likely

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Amanda Daudelin's Social Media Links

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