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Alyssa Guley

Manager, eCommerce Merchandising Operations

Director, eCommerce at Ralph Lauren

Greater New York City Area

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Alyssa Guley's Email Addresses & Phone Numbers

Alyssa Guley's Work Experience

Ralph Lauren

Manager, eCommerce Merchandising Operations

September 2015 to Present

Greater New York City Area

Toys R Us

Manager, eCommerce Merchandising

April 2014 to September 2015

Wayne, New Jersey

Toys R Us

Associate Buyer, eCommerce

May 2013 to April 2014

Wayne, New Jersey

Alyssa Guley's Education

State University of New York College at Buffalo

B.S. Fashion Merchandising

Alyssa Guley's Professional Skills Radar Chart

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48% Left Brained
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Alyssa Guley's Estimated Salary Range

About Alyssa Guley's Current Company

Ralph Lauren

Develop brand new eCommerce Merchandising Operations function within Ralph Lauren Digital

Frequently Asked Questions about Alyssa Guley

What company does Alyssa Guley work for?

Alyssa Guley works for Ralph Lauren

What is Alyssa Guley's role at Ralph Lauren?

Alyssa Guley is Manager, eCommerce Merchandising Operations

What is Alyssa Guley's personal email address?

Alyssa Guley's personal email address is a****[email protected]

What is Alyssa Guley's business email address?

Alyssa Guley's business email addresses are not available

What is Alyssa Guley's Phone Number?

Alyssa Guley's phone (212) ***-*365

What industry does Alyssa Guley work in?

Alyssa Guley works in the Retail industry.

Who are Alyssa Guley's colleagues?

Alyssa Guley's colleagues are Gwen Whiting, Meegan Colgan, sijun guo, Christina Timoldi, Grace Liu, Sagiri Gidwani, Mike Moser, Jennifer Ayers, Ri Mortimore, and Juana Russo

About Alyssa Guley

📖 Summary

Manager, eCommerce Merchandising Operations @ Develop brand new eCommerce Merchandising Operations function within Ralph Lauren Digital From September 2015 to Present (2 months) Greater New York City AreaManager, eCommerce Merchandising @ •Develop & define brand new eCommerce Merchandising function (Newly formed team, April 2014) •Led divisional site merchandising strategy for Learning (responsible for desktop, tablet & mobile) •Partnered cross-functionally with buyers, vendors, web experience, web development, marketing, SEM and SEO to develop product/promotional plans to maximize sales and conversion •Analyzed site, category and campaign performance - leveraged insights to identify areas of opportunity, improve customer experience, drive sales and conversion •Merchandising business lead for high priority projects including Adobe Target (a/b, mvt), Data Hygiene, The Gift Finder (top 5 company initiative) and Toys 2.0 (largest IT capital project in company history) •Digital Merchandising SME for Adobe Analytics (Omniture) From April 2014 to September 2015 (1 year 6 months) Wayne, New JerseyAssociate Buyer, eCommerce @ Ecommerce Associate Buyer, & •Managed the ecommerce Learning division for Toys R Us ( and all ecommerce departments for FAO Schwarz (; total annual volume $180M •Partnered with vendors and store buyers on all shared items, ensuring alignment on company and divisional initiatives/launches •Buyer for all unique items, with a focus on drop ship expansion •Managed, negotiated and executed all unique promotions and events •Merchandised product via landing pages, category pages, brand pages, banners and taxonomy based off site analytics and competitive landscape •Worked cross-functionally with web experience, marketing and buying teams •Analyzed weekly sales and margin vs. last year, budget and forecast From May 2013 to April 2014 (1 year) Wayne, New JerseySenior Associate, eCommerce Merchandising & Buying @ Senior Merchandising Associate,, July 2012-April 2013 •Launched children's book site with 45,000+ skus, October 18th, 2012 •Three person merchandising team, one direct report •P&L responsibility for respective departments Senior Merchandising Associate, February 2012-September 2012 •Managed baby & infant toys ($7M), educational toys ($2.4M) and stuffed animals ($1M) •Handled 75+ vendor relationships, including 9 of the top 20 site-wide vendors •Responsible for all buying, vendor management, on-site merchandising and promotional activity for above categories •P&L responsibility for respective departments From February 2012 to April 2013 (1 year 3 months) Jersey City, New JerseyLead Online Category Specialist @ Lead Online Category Specialist, - Appliances •Managed, arranged and executed all promotions and events on .com for Appliances (Home Decor August-November) •Coordinated between merchant, operations, content, creative and marketing teams to ensure all customer-facing content was accurate and on site in a timely manor •Managed on-site daily and promotional pricing in conjunction with store merchants •Created and implemented updated category pages to offer a better customer experience •Managed merchandising calendar and updated to react to business, competitive or environmental triggers •Partnered with the taxonomy team to execute changes to navigation and search •Managed third party vendor relations for site-wide interactive content through December (Easy2 product demos) •Voted MVP for Q3, 2011 From August 2011 to February 2012 (7 months) Associate, eCommerce Merchandising & Buying @ Merchandising Associate, &, February 2011-May 2011 •Helped manage existing Toys, Books, CDs & DVDs business while planning and creating •Researched, analyzed and created taxonomy and attributes for 9 out of 18 categories •Attended NY Toy Fair to find to connect with 100+ new vendors and discuss expansion plans with existing vendors Merchandising Associate,, March 2010-February 2011 •Part of a two-person team that managed the Toys, Books, CDs, DVDs Categories •Created over 2500 SKUs; ensuring each item had correct taxonomy, attributes, images & content •Interacted with vendors on a daily basis via email, phone, meetings, trade shows and showrooms •Created weekly and monthly sales reports to ensure categories were tracking to targets •Coordinated between Merchandising, Supply Chain, Marketing, Creative, Editorial Team, & Customer Care to ensure all products, inventory, banners, marketing campaigns and product-specific questions were all correct and that issues were addressed and resolved in a timely manor From March 2010 to May 2011 (1 year 3 months) Jersey City, New JerseyMerchandise & Customer Service Coordinator @ Merchandise Coordinator, Handbags & Accessories August 2009-December 2009 •Managed handbag and accessories department; created all visual displays Customer Service Coordinator, October 2008-December 2009 •Managed daily front end operations of a $14.5 million and $8 million store •Supervised 10-15 employees per shift, maintained break schedule and designated assignments Sales Associate, April 2006-October 2008 •Serviced customers and handled customer returns and complaints in customer service area •Organized sales floor merchandise and created merchandise displays based on new items, season and price points From April 2006 to December 2009 (3 years 9 months) New YorkIntern/Key Holder @ Contemporary women's clothing boutique Key Holder, May 2009-June 2009 •Oversaw store operations in absence of owner Intern, February 2009-May 2009 •Checked in new inventory and set up merchandise displays •Helped manage store operations with store manager and owner From February 2009 to June 2009 (5 months) B.S., Fashion Merchandising @ State University of New York College at Buffalo Alyssa Guley is skilled in: Merchandising, E-commerce, Retail, Customer Service, Apparel, Sales, Management, Microsoft Excel, Email Marketing, Project Planning, Data Analysis, Microsoft Office, Advertising, Social Media, Purchasing, Trade Shows, Google Adwords, Outlook, Microstrategy, Online Merchandising, Vendor Relations, Planning, Omniture, Access

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In a nutshell

Alyssa Guley's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Perceiving (P)

Average Tenure

1 year(s), 2 month(s)

Alyssa Guley's Willingness to Change Jobs



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