Marketing Professional with a focus in Digital Advertising (SEM/Paid Search), Social Media, Market Research and Analytics.
Greater Chicago Area
Senior Digital Advertising Specialist @ Dealer Inspire • Collaborated cross-functionally with company leaders to deepen team impact, boost efficiency and drive growth• Implemented and closely monitored large marketing budgets daily• Conducted A/B tests, analyzed data and reported findings in case studies to improve advertising processes and performance• Lead weekly team meetings to gauge status of projects, troubleshoot...
Senior Digital Advertising Specialist @ Dealer Inspire • Collaborated cross-functionally with company leaders to deepen team impact, boost efficiency and drive growth• Implemented and closely monitored large marketing budgets daily• Conducted A/B tests, analyzed data and reported findings in case studies to improve advertising processes and performance• Lead weekly team meetings to gauge status of projects, troubleshoot problems and establish clear, consistent communication• Optimized products, services and campaigns based on individual client needs• Created monthly, quarterly and yearly marketing budget proposals by forecasting market size in relation to necessary spend for each platform in the client’s strategy From August 2017 to November 2019 (2 years 4 months) Naperville, IllinoisAssociate Digital Advertising Specialist @ Dealer Inspire •Explored innovative digital marketing tactics and provided performance managers data driven insights •Reported account metrics and provided detailed recommendations to enhance campaigns and increase client retention•Efficiently multi-tasked every day to complete various projects and tasks across departments From August 2015 to August 2016 (1 year 1 month) Naperville, Illinois, United StatesMarketing Team Intern @ The Vidette • Experimented with promotion & advertising methods through collaboration as a team• Developed events to engage and interest students in interacting with our brand• Enriched social media accounts for the company From August 2014 to December 2014 (5 months) Illinois State UniversityMarketing and Communications Intern @ March of Dimes •Constructed reports with suggestions for improving social media platforms and brand content •Conducted market research to improve website design, content & features•Designed a variety of creative content pieces for social media outlets From May 2014 to June 2014 (2 months) San Francisco, CaliforniaDigital Advertising Specialist @ Dealer Inspire •Managed digital advertising campaigns on Google, Microsoft, Facebook, Instagram & Twitter.•Attended client meetings to share monthly digital advertising successes and areas of growth•Cultivated relationships with internal and external stakeholders to identify and achieve short-term and long-term goals From August 2016 to August 2017 (1 year 1 month) Naperville, ILMarketing Insights Analyst @ Red Frog Events • Crafted market research surveys and evaluated responses to improve customer satisfaction• Monitored and analyzed market trends to ensure campaigns were successful• Utilized SEM, SEO and Email Marketing methods to promote events and our brand From June 2015 to August 2015 (3 months) Chicago, ILStudent Manager @ Burger King I was a Team Member and then a Student Manager at the Burger King on campus at Illinois State University. I gained advanced leadership skills such as organization, time management & delegation. I also enhanced my interpersonal communication skills through observing and evaluating coworkers. In all of my responsibilities of this job, I kept employee and customer satisfaction top of mind. From August 2011 to May 2014 (2 years 10 months) Normal, Illinois, United States
Dealer Inspire
Senior Digital Advertising Specialist
August 2017 to November 2019
Naperville, Illinois
Dealer Inspire
Associate Digital Advertising Specialist
August 2015 to August 2016
Naperville, Illinois, United States
The Vidette
Marketing Team Intern
August 2014 to December 2014
Illinois State University
March of Dimes
Marketing and Communications Intern
May 2014 to June 2014
San Francisco, California
Dealer Inspire
Digital Advertising Specialist
August 2016 to August 2017
Naperville, IL
Red Frog Events
Marketing Insights Analyst
June 2015 to August 2015
Chicago, IL
Burger King
Student Manager
August 2011 to May 2014
Normal, Illinois, United States
• Collaborated cross-functionally with company leaders to deepen team impact, boost efficiency and drive growth• Implemented and closely monitored large marketing budgets daily• Conducted A/B tests, analyzed data and reported findings in case studies to improve advertising processes and performance• Lead weekly team meetings to gauge status of projects, troubleshoot problems and establish clear, consistent communication• Optimized... • Collaborated cross-functionally with company leaders to deepen team impact, boost efficiency and drive growth• Implemented and closely monitored large marketing budgets daily• Conducted A/B tests, analyzed data and reported findings in case studies to improve advertising processes and performance• Lead weekly team meetings to gauge status of projects, troubleshoot problems and establish clear, consistent communication• Optimized products, services and campaigns based on individual client needs• Created monthly, quarterly and yearly marketing budget proposals by forecasting market size in relation to necessary spend for each platform in the client’s strategy
What company does Alyssa Goebbert work for?
Alyssa Goebbert works for Dealer Inspire
What is Alyssa Goebbert's role at Dealer Inspire?
Alyssa Goebbert is Senior Digital Advertising Specialist
What industry does Alyssa Goebbert work in?
Alyssa Goebbert works in the Marketing and Advertising industry.
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