Global Marketing Director - Field of Play @ Leading the global and NA marketing team covering the Field of Play categories (tennis, men's training, baseball, cricket, and cycling) developing the category strategy, brand position, and seasonal creative assets for the global New Balance markets. From June 2014 to Present (1 year 5 months) Greater Boston AreaRetail Marketing Director @ Retail Brand Strategy Director, North America Retail Brand • Chief of staff for NA retail marketing organization; leading the seasonal GamePlan process, annual strategic planning/budgeting, retail marketing operations, and cross category seasonal concept planning Retail Marketing Director, North America Men’s Training • Led NA retail marketing team supporting the Football/Baseball/Men’s Training and Licensed (NFL/MLB/NCAA) categories • Led Nike’s largest shop-in-shop execution with 1,100+ Nike Pro shops in sporting goods resulting in 70K sq ft incremental Nike space and +21.8% CAGR over three years. Led 750 Football/Baseball Gear Up destinations in sporting goods channels increase Nike equipment sales +89% for Q1 and gaining an incremental 4K linear feet of wall space for Nike Vice President Marketing, Hurley • Developed award winning Phantom board short campaign, repositioned the women’s brand position, implemented a seasonal marketing planning process, and developed the H2O CR strategy/campaign Global Business Director, Nike Sportswear and Action Sports • Led the global category management functions for the $4.5B Sportswear category and the $600M Nike Action Sports category including strategic planning, finance, retail merchandising, and product creation. • Developed strategic growth plans for new business opportunities for Sportswear and Action Sports From March 2004 to May 2014 (10 years 3 months) Beaverton, ORBrand Director @ Brand Director, North America Coca-Cola • Managed the $250M U.S. Hispanic Coke Classic category. Developed the 2005 Brand Plan and managed the $30M marketing budget for the 2004 Hispanic marketing programs including national and local advertising, grassroots, and retail/trade merchandising, and sports marketing programs • Developed two prototypes as part of the North American supermarket merchandising reinvention initiative. Two patents for design work on consumer experience based merchandising displays • Led the global implementation of a POP experiential marketing program for Coca-Cola immediate consumption packaging. Market tests showed 300% volume lift in C&P outlets. Pilot programs with 7-11, Disneyworld, NCAA Final Four, and Wal-Mart Foodservice Marketing Director, North America Foodservice • Led the QSR channel team in developing/executing 2003 channel strategies and marketing programs that generated incremental operating profits of $10 M for the Foodservice Division in 2003 • Developed marketing innovation prototypes including: wireless payment systems, an ASP based POS analysis service, and an e-based direct mail solution for Foodservice division customers From 2000 to 2004 (4 years) atlanta, gaPrincipal, Management Consulting @ • Executed two venture capital transactions for Allstate’s Corporate Venture Capital Group • Developed an Intellectual Property out licensing strategy for Motorola Corporate Ventures • Engagement Manager who led 6 consultants and 50 clients in the business transformation of Supply Chain, HR, Finance, and IT at Weyerhaeuser. Identified over $400 million of operational benefits • Generated over $6 M of corporate sponsorship funds for Billie Jean King and World Team Tennis and developed WTT’s digital strategy and a national marketing toolkit for WTT franchise teams • Developed a market entry strategy and brand positioning for Microsoft as the company entered a $25 M market for software solution development kits and consulting services From 1999 to 2000 (1 year) Chicago, ILDirector, Corporate Ventures @ Director, McDonald's Corporate Ventures Group • Led a corporate venture capital group; executed two private equity investments • Developed innovation strategies to accelerate new technology introduction into McDonald’s; areas included cashless/wireless payment, food safety technologies, and advanced cooking technologies Product Development Director, US Menu Management • Managed several new product development projects including Yogurt Fruit Parfait, Bagel Sandwich line, and Flurries accounting for over $300 M in annual system-wide sales • Restructured the corporate product development process with matrixed development teams and managed a joint initiative with P&G to develop a coordinated stage gate process across the organization Asia/Pacific Director – McDonald’s International Operations • Led a team that consulted and advised the local market JV’s in Asia/Pacific in implementing corporate initiatives and local operational process improvements programs related to accounting/technology From April 1995 to January 1999 (3 years 10 months) Oak Brook, ILSenior Associate @ • Led a cross-functional client team in creating a new product development process and created a strategic planning department for a GE Capital company identifying $35 million of new product opportunities • Led a client team at James River Corporation in reengineering financial processes and consolidating corporate accounting resources. The resulting consolidation of 35 transactional accounting centers resulted in annual cost savings of $17 million • Developed the first B2B e-market strategy for a GE Capital company’s initiative to provide services and products to government entities and municipalities through the Internet From July 1994 to March 1995 (9 months) Senior Associate @ Senior Associate, Marketing Consulting • Created an experiential retail strategy for the McDonald’s Corporation utilizing ethnographic analysis. Developed the framework for the creation of a customer experience/operations laboratory (CORE lab) resulting in the development and implementation of the $700mm Made For You system • Developed Amoco’s consumer driven retail convenience store strategy to maximize in-store purchase cues. Programs included a category management program, innovative SIS pilots, and graphic redesign implemented in the Indianapolis market resulting in 5% increase over non-pilot outlets • Designed Amoco’s first relationship marketing strategy to reposition Amoco’s brand and product lines Plans included a direct mail and advertising campaign, co-marketing relationships, database marketing, promotional rules/award structuring, and retail merchandising support From 1992 to 1994 (2 years) Chicago, ILSenior Project Manager @ Senior Project Manager, Information Systems • Managed a project team in the development of the current global electronic futures trading system within $10 MM budget. Architected the client-server database design utilizing Tandem mainframes, Sun workstations, and Sybase database. Designed end user GUI’s. • Led design and implementation teams to create first generation global electronic trading system with AI and object oriented programming. U.S. patents pending for design work. • Established the CBOT's first PC support organization and processes From 1988 to 1992 (4 years) Chicago, ILMarketing Representative @ Marketing Representative, Southwest Marketing Division • Technical sales support for key accounts in the transportation industry; account marketing, and sales specializing in the mini-computer and workstation product lines. Wrote and edited a nationally distributed marketing training tool. Branch Manager’s Award. From 1985 to 1988 (3 years) Miami, FL

MBA, Marketing and General Management, 3.9 /4.0 @ Northwestern University - Kellogg School of Management From 1992 to 1994 BS, Electrical Engineerin/Computer Science @ Northwestern University Alvin Chow is skilled in: Marketing Strategy, Integrated Marketing, Brand Management, Marketing, Retail Marketing, Customer Insight, Sports Marketing, Retail, Product Development, Strategic Planning, Footwear, Brand Development, Consumer Products, Marketing Communications, Strategy, Marketing Management, Leadership, Management, Sporting Goods, Product Marketing, Sportswear, Competitive Analysis