Brand Marketing and Strategy Leader
Greater Los Angeles Area
Deutsch Inc Advertising
Senior Media Planner
November 2001 to February 2003
Los Angeles, CA
Martyn Larsen Media
Online Media Specialist
2001 to 2002
Oakland, CA
Craft.com
Online Marketing Coordinator
November 1999 to July 2000
San Francisco, CA
Mattel, Inc.
Marketing Manager, Girls Brands
May 2006 to May 2008
El Segundo, CA
Mattel, Inc.
Associate Marketing Manager, Girls Brands
November 2004 to April 2006
El Segundo, CA
Barajas Consulting
Marketing and Strategy Consultant
July 2014 to October 2016
El Segundo, CA
Breville USA
Head of US Marketing
Torrance, CA
Mattel, Inc.
Director of Global Marketing, Barbie
October 2010 to June 2014
El Segundo, CA
Mattel, Inc.
Senior Marketing Manager, Disney Princess, Tween and Tangled
June 2008 to February 2011
El Segundo, CA
Mattel, Inc.
Senior Media Manager, Boys Brands
March 2003 to November 2004
El Segundo, CA
What company does Allyson Barajas work for?
Allyson Barajas works for Deutsch Inc Advertising
What is Allyson Barajas's role at Deutsch Inc Advertising?
Allyson Barajas is Senior Media Planner
What industry does Allyson Barajas work in?
Allyson Barajas works in the Marketing and Advertising industry.
Who are Allyson Barajas's colleagues?
Allyson Barajas's colleagues are Brett Schwab, Jenny Park, Maryse Pare, and Cecile Britto
💼 Past Experience
Allyson Barajas's work experiences have involved working with brands such as Barbie, Disney Princess, Tween and Tangled, and having a role in developing products for these brands. In her most recent role, Allyson Bagajas is responsible for the marketing and strategy of the Walt Disney Princess, Tween and Tangled lines for Mattel, Inc. Allyson Bagajas has also worked as a media planner for Deutsch Inc Advertising, and has experience with online advertising and marketing. From 2001 to 2002, Allyson Bagajas worked at Martyn Larsen Media, a media company in Oakland, California. At Martyn Larsen Media, she was a marketing coordinator for Craft.com, a website that is known for selling crafts. From 1999 to 2000, Allyson Bagajas was a marketing manager for Girls Brands at Mattel, Inc. at El Segundo, California. At Mattel, Inc., Allyson Bagajas was responsible for the marketing and strategy of the Boys Brands line of toys. From 2004 to 2006, Allyson Bagajas was also responsible for the marketing and strategy of the Girls Brands line at Mattel, Inc. at El Segundo, California. From Nov 2004 to April 2006, Allyson Bagajas was also responsible for the marketing and strategy of the Walt Disney Princess, Tween and Tangled lines at Mattel, Inc. From February 2007 to October 2016, Allyson Bagajas is a senior marketing manager at Mattel, Inc. in El Segundo, California.
🎓 Education
Allyson Barajas's educational background and work readiness is based on her BA from University of California, Berkeley. She has experience working as a Coordinator of Programs and Developer at the city of San Diego and as a Teacher at Alvin Young Catholic School in San Diego. With a strong interest in Education and work readiness, Barajas undertook a two-year program at The Classical School of Santa Cruz Advisor Training in May of 2018. During this program, she learned how to offerapedically orientate children in early childhood to cognitive, social, emotional, and mathematical challenges. Barajas is currently a Teacher at Alvin Young Catholic School and is working with the Head of Special Education as she tries to develop a work readiness plan for her students.
💡 Technical & Interpersonal Skills
Allyson Barajas has a degree in marketing from Stetson University in Jacksonville, FL. For over a decade, she has worked in the brand and marketing industries. Barajas has a particular expertise in market analysis, product development, and strategic marketing. She also has experience in partnerships and sampling.In her most recent role, Barajas was responsible for running the marketing team for the Disney Princess, Tween, and Tangled brand at Mattel, Inc. She was in charge of all aspects of marketing, from ideation to execution. Responsible for managing the team responsible for the development of products, strategies, and partnerships. Additionally, she managed the sales teams for the brand.Prior to this role, Barajas was a senior media planner at Deutsch Inc Advertising in Los Angeles, CA. She worked at Martyn Larsen Media in Oakland from 2001 to 2002, and at Craft.com from November 1999 to July 2000. At Mattel, Inc., she was responsible for the marketing and strategy formulation for the brands Boys and Girls. At Craft.com, she was a marketing and strategy consultant from July 2014 to October 2016.Barajas is also a licensed marketing Professional with the United States Patent and Trademark Office. She has a degree in marketing from Stetson University in Jacksonville, FL.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 11 month(s)
Unlikely
Likely
There's 94% chance that Allyson Barajas is seeking for new opportunities
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