Allison Slakter's Email Addresses & Phone Numbers

📖 Summary

Innovation Marketing Specialist, North America @ Accenture Greater New York City AreaCustomer Success and Adoption, Graduate Consultant @ Salesforce Educated and enabled key stakeholders at Salesforce on the value of an emergent customer segment through pitching an innovative adoption program at scale derived from data analysis and qualitative interviews.• Developed data-driven recommendations to improve product adoption for a developing customer segment in efforts to help Salesforce increase customer satisfaction and retention.• Analyzed customer database to find significant variables that correlate to high customer adoption rates and low rates of attrition; built out customer segmentation based on findings.• Interviewed 10-15 key stakeholders in the company to better understand customer objectives and pain-points.• Partnered with cross-functional teams including product marketing, UX design, and sales to find adoption challenges.• Presented multi-channel, integrated campaign ideas to a panel of senior management in the Customer Success Group. From June 2019 to August 2019 (3 months) San Francisco Bay AreaSenior Associate, Paid Social @ Wavemaker Managed Paid Social strategy for 3 brands (Maybelline, Garnier, Essie) at once and helped to run one of the first ever Instagram Stories paid advertising campaigns in 2016 to test the new ad product in market.Client: L'Oréal • Worked with L’Oréal Marketing team to develop campaign strategies and identify target audiences on social platforms such as: Facebook, Instagram, Pinterest, Twitter and Snapchat.• Collaborated with external media partners to create measurement studies that determined the correlation between social media campaign performance and ROI from offline sales with Nielsen Catalina Solutions.• Successfully ran multiple Paid Social campaigns at a $500K+ budget level that achieved a ROAS greater than $5, where industry benchmark from Nielsen is around $3.• Presented monthly campaign data reports to the L’Oréal clients; provided future campaign recommendations based on analysis and additional research.• Handled budgets ranging from $50K to $2M, dates of campaigns, and invoices for all social buys by updating monthly flowcharts.• Trained and managed 2 associates on the team to develop skills required for reporting and billing tasks. From April 2017 to June 2018 (1 year 3 months) Greater New York City AreaAssociate, Paid Social @ Wavemaker Clients - AT&T, L'Oréal• Managed daily communication with clients and media partners regarding social strategy, planning, and buying.• Compiled data from third party research to analyze daily and weekly campaign reports; used these findings to provide insights and optimizations for the client.• Administered the billing process and owned all monthly budgeting flowcharts across 3 brands. From May 2016 to April 2017 (1 year) Greater New York City AreaSocial Strategist Intern @ GLOW Digital Agency • Participated in creative campaigns for clients including WEtv, Syfy, and I Love NY, including assisting in the #NYSummerSelfie campaign to promote summer tourism to New York State. • Assisted in creation of social content for various television shows on the WEtv network by posting crucial moments in upcoming episodes on the network’s social accounts during episode airtime by creating a GIF, Meme, or Quote Card of the moment. • Created and wrote the daily office newsletter, “GLOW in The Know,” circulated internally, and included brief summaries of current event news and trending topics in the advertising and entertainment industry. From June 2015 to August 2015 (3 months) Greater New York City Area