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Allison Miazga-Bedrick

Senior Brand Director, General Manager, Mars Chocolate North America @ Mars

Senior Director Of Marketing - M&M’S Brand at Mars

New York City Metropolitan Area

Ranked #558 out of 11,168 for Senior Brand Director, General Manager, Mars Chocolate North America in New York

Section title

Allison Miazga-Bedrick's Email Addresses & Phone Numbers

Allison Miazga-Bedrick's Work Experience

Mars

Senior Brand Director, General Manager, Mars Chocolate North America

April 2010 to Present

Hackettstown, NJ

Mars

Senior Marketing Manager, M&M'S® Brand Chocolate Candies

September 2009 to April 2010

Hackettstown, NJ

Mars

Senior Marketing Manager, FLING® Brand

January 2007 to September 2009

Hackettstown, NJ

Allison Miazga-Bedrick's Education

Vanderbilt University - Owen Graduate School of Management,

MBA Marketing

1996 to 1998

Duke University

Bachelor's Degree Political Science and Government

1987 to 1991

Allison Miazga-Bedrick's Professional Skills Radar Chart

Based on our findings, Allison Miazga-Bedrick is ...

Open-minded
Strategic
Initiating

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50% Left Brained
50% Right Brained

Allison Miazga-Bedrick's Estimated Salary Range

About Allison Miazga-Bedrick's Current Company

Mars

Present: Senior Brand Director, General Manager – Chocolate Filled Bar Portfolio (SNICKERS®, MILKY WAY®, 3MUSKETEERS®) $1.5B portfolio 2012 - 2013: Brand Director, General Manager – DOVE® & TWIX® $700M portfolio 2010-2012: Brand Director, General Manager – Indulgence Brands (DOVE®, American Heritage Chocolate® and Seeds of Change Chocolate®) $400M portfolio Brand Marketing and Business Management Team Lead for...

Frequently Asked Questions about Allison Miazga-Bedrick

What company does Allison Miazga-Bedrick work for?

Allison Miazga-Bedrick works for Mars


What is Allison Miazga-Bedrick's role at Mars?

Allison Miazga-Bedrick is Senior Brand Director, General Manager, Mars Chocolate North America


What is Allison Miazga-Bedrick's personal email address?

Allison Miazga-Bedrick's personal email address is al****[email protected]


What is Allison Miazga-Bedrick's business email address?

Allison Miazga-Bedrick's business email addresses are not available


What is Allison Miazga-Bedrick's Phone Number?

Allison Miazga-Bedrick's phone (212) ***-*245


What industry does Allison Miazga-Bedrick work in?

Allison Miazga-Bedrick works in the Consumer Goods industry.


Who are Allison Miazga-Bedrick's colleagues?

Allison Miazga-Bedrick's colleagues are Jorge Puerto, Andrew Scuccato, Peta Johnson, Ratih Hapsari, Winston Chen, Duncan McCulloch, Justin Teh, Lisa Li, Marcus Teo, and Craig Sargeant


About Allison Miazga-Bedrick

📖 Summary

Marketing Executive with 20 years of CPG experience in Building Businesses/ Brands and Developing PeopleSenior Brand Director, General Manager, Mars Chocolate North America @ Present: Senior Brand Director, General Manager – Chocolate Filled Bar Portfolio (SNICKERS®, MILKY WAY®, 3MUSKETEERS®) $1.5B portfolio 2012 - 2013: Brand Director, General Manager – DOVE® & TWIX® $700M portfolio 2010-2012: Brand Director, General Manager – Indulgence Brands (DOVE®, American Heritage Chocolate® and Seeds of Change Chocolate®) $400M portfolio Brand Marketing and Business Management Team Lead for $1.5 Billion FiIled Bar Portfolio of Brands (SNICKERS, MILKY WAY and 3 MUSKETEERS) Responsible for: - long term strategy and brand planning development and 3 year execution for the business segment and accountable for the delivery of annual and long term operating plans - Lead all marketing and advertising initiatives including copy development and media planning across traditional and non-traditional media - Full ownership of 5-year innovation pipeline across the lexicon of innovation from consumer qualification, idea development and in market commercialization - Responsible for full P&L management - US representative on SNICKERS, TWIX and DOVE Brand Global Brand Boards - Manage team of 10 Direct Reports - Member of Diversity & Inclusion Leadership Council From April 2010 to Present (5 years 7 months) Hackettstown, NJSenior Marketing Manager, M&M'S® Brand Chocolate Candies @ • Overall Business Management for Core M&M’S® Business ($1.4B Brand) • Manage $130MM A&CP budget – lead communication planning and Core creative development • Lead IMC Brand Planning and responsibility for overall activity set development • BMT Member and Manager of 3 Direct Reports From September 2009 to April 2010 (8 months) Hackettstown, NJSenior Marketing Manager, FLING® Brand @ • Launched Mars first ever new Brand launch in past 20 years. • Lead team in development of 5 year business model including proposition development, go-to-market strategy, marketing plans, portfolio planning and supply solution • Developed experience vs exposure based marketing planning launch • FLING Team Lead: Cross-functional Business Team Leader • Indulgence BMT Member and Manager of Direct Report From January 2007 to September 2009 (2 years 9 months) Hackettstown, NJMarketing Manager @ 2005 – 2006 Marketing Manager – MY M&M’S® • Lead the strategy and proposition development for MY M&M’S® Retail business 2004 – 2005 Marketing Manager – Filled Bar Future Consumption • Managed $150MM Filled Bar Minis Business – product, pack and promotion development • Developed Mars Future Consumption Strategy • Manager of Direct Report 2003 – 2004 Marketing Manager Innovation– M&M’S® Brand Chocolate Candies • Developed Snacking strategy platform for M&M’S® • Manager of Direct Report 2000 – 2003 Marketing Manager – SKITTLES® Brand • Lead Brand Planning including strategy, marketing communications and portfolio planning for $220MM Brand • Led launch and execution of MINT SKITTLES® • Manager of Direct Report From 2000 to 2007 (7 years) Hackettstown, NJAssociate Marketing Manager @ 1999 – 2000 Associate Marketing Manager – TWIX® Brand and CELEBRATIONS® • Execution of TWIX® Peanut Butter launch and CELEBRATIONS® launch 1998 – 1999 Associate Marketing Manager –M&M’S® Brand Chocolate Candies • Development and execution Consumer Franchise Building promotion • Execution of M&M’S® Crispy launch marketing programs From 1998 to 2000 (2 years) Hackettstown, NJMBA Marketing Intern, NestleTollhouse Cookies® @ Summer Internship From 1997 to 1997 (less than a year) Solon, OHAdvertising Account Executive @ From 1995 to 1996 (1 year) New York, NYAssistant Account Executive/Budget Coordinator - Texaco, Inc. @ From 1993 to 1995 (2 years) New York, NYAdvertising Broadcast Traffic Coordinator @ From 1991 to 1993 (2 years) New York, NYMBA, Marketing @ Vanderbilt University - Owen Graduate School of Management, From 1996 to 1998 Bachelor's Degree, Political Science and Government @ Duke University From 1987 to 1991 Allison Miazga-Bedrick is skilled in: Marketing, Business Strategy, Marketing Communications, People Development, Innovation Management, Team Leadership, Team Building, Advertising, Brand Management, P&L Management, Cross-functional Team...


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In a nutshell

Allison Miazga-Bedrick's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 8 month(s)

Allison Miazga-Bedrick's Willingness to Change Jobs

Unlikely

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