I'm a junior at Washington University in St. Louis studying Marketing, Operations & Supply Chain Management, and Psychology. Specifically, I am interested in using data analytics and technology to better understand market demand, model consumer behavior and propose new and innovative ways to engage interest and foster relationships. My experience to date includes a combination of technical data analysis, creative design and problem solving. I'm always looking for new and challenging opportunities to gain more experience in the field and help others develop cohesive and integrated strategies for their organizations.

ID Graph Business Development @ Oracle Data Cloud gives marketers a comprehensive and unified data solution that drives competitive prospecting, audience insights, and cross-channel marketing action. Currently responsible for building and maintaining mobile partnerships for the ID Graph team. Past projects include: • Optimized pool of display audience partners, increasing overall quality and saving an estimated $150k annually • Built perspective on various strategic initiatives, such as international expansion and competitive landscape, to be utilized at the executive level • Improved the method in which we conduct lead generation, increasing both reach and response rates in turn From June 2015 to Present (7 months) Financial Accounting & Microeconomics Teaching Assistant @ • Supports professors during class by completing administrative tasks and assisting students during small group work • Leads large group review sessions as well as individual tutoring programs to reinforce curriculum • Grades exam material and homework assignments From August 2014 to Present (1 year 5 months) Greater St. Louis AreaMarketing Analyst Intern @ IPM is an award-winning IT consulting firm that uses technology to innovate the workplace by enriching the user experience. • Established profile of target customer for the company’s new managed services consulting division • Created a matrix system to identify high value verticals for lead generation • Curated target population of 1500 companies within 50 miles for the initial marketing effort • Designed materials for initial social networking and email campaigns From June 2014 to August 2014 (3 months) Graphic Designer @ FusionStorm is an award-winning national solution provider, combining best-of-breed products from leading vendors with a full suite of professional and managed services to help businesses save money and grow. • Designed a standardized format for all 135 employee resumes kept in the company talent database • Created the internal operations manual to be referenced by all employees • Expedited the transition during the company’s merger by converting current collateral to new brand as well as collaborating with the other company’s graphic designers From July 2013 to August 2013 (2 months) Sacramento, California AreaIntern @ NPEF creates successful partnerships between the New Providence, NJ, public school community and the community at large, including residents, alumni, and businesses, to provide for and enhance the educational experiences of our students. • Built, designed, and maintained the organization’s website using Adobe Dreamweaver and Wordpress to allow for a more flexible, intuitive experience for the client • Collaborated with board members to design a new logo and brand image • Worked closely with the clients to develop three prototypes before the desired end product was reached From June 2011 to June 2013 (2 years 1 month) Marketing Associate @ The Connection for Women and Families is a non-profit, women-led organization dedicated to enhancing lives and fostering community. • Designed, streamlined, and maintained the organization’s website to improve user experience and functionality • Developed web and print promotional materials to be used around the facility and sent to hundreds of potential customers • Created social media campaigns across Facebook and Twitter that resulted in a 100% increase in subscribers and a significant increase in early registration for classes From July 2012 to March 2013 (9 months)

Bachelor of Science in Business Administration, Marketing & Operations with a Minor in Psychology @ Washington University in St. Louis From 2013 to 2017 High School Diploma, GPA: 4.6/4.0 @ New Providence High School From 2009 to 2013 Allison Hartenstein is skilled in: Marketing, Data Analysis, Facebook, Lead Generation, Social Media Marketing, Graphic Design, Web Design, Photoshop, Microsoft Office, Illustrator, InDesign, HTML, CSS, Windows, OS X, B2B Marketing