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Allen Gannett

Author, The Creative Curve

Author of “The Creative Curve" & Tech Entrepreneur

New York, New York, United States

Section title

Allen Gannett's Email Addresses & Phone Numbers

Allen Gannett's Work Experience

Penguin Random House

Author, The Creative Curve

Washington D.C. Metro Area

Skyword

Chief Strategy Officer & EVP, Corp Dev

October 2018 to March 2020

Washington D.C. Metro Area

Acceleprise

Co-Founder, and Former General Partner

November 2011 to January 2017

Washington, D.C.

Allen Gannett's Education

The George Washington University

Bachelor's degree, Political Science

Allen Gannett's Professional Skills Radar Chart

Based on our findings, Allen Gannett is ...

Focused
Inspiring
Straightforward

What's on Allen Gannett's mind?

Based on our findings, Allen Gannett is ...

44% Left Brained
56% Right Brained

Allen Gannett's Estimated Salary Range

About Allen Gannett's Current Company

Penguin Random House

What if creativity was something you can learn? In this book, I combine findings from the latest science on creativity with findings from interviews with two dozen of the world's modern creative giants ranging from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star...

Frequently Asked Questions about Allen Gannett

What company does Allen Gannett work for?

Allen Gannett works for Penguin Random House


What is Allen Gannett's role at Penguin Random House?

Allen Gannett is Author, The Creative Curve


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What industry does Allen Gannett work in?

Allen Gannett works in the Marketing and Advertising industry.


Who are Allen Gannett's colleagues?

Allen Gannett's colleagues are Sam Koenig, Rick Robinson, Coleman Lewis, Patricia Travaline, Sean Hammack, and Adam O.


About Allen Gannett

📖 Summary

Author, The Creative Curve @ Penguin Random House What if creativity was something you can learn? In this book, I combine findings from the latest science on creativity with findings from interviews with two dozen of the world's modern creative giants ranging from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, and many more.I also explore how the best creators, whether at a company or in a studio, use data and systemization to fine-tune their creative products for the optimal odds of success. My belief is that any marketer, creator, or entrepreneur can learn the methods needed to better engineer commercial success.The book came out June 12, 2018 and has been translated into eight languages. Learn more at:TheCreativeCurve.com Washington D.C. Metro AreaChief Strategy Officer & EVP, Corp Dev @ Skyword In October 2018, the company I founded, TrackMaven, merged with Skyword. Post-merger, I am serving as Chief Strategy Officer and EVP of Corporate Development.In this role, I oversee our overall "north star" vision and lead the evaluation of whether we build, buy, or partner to achieve it. The combined company is the #1 content marketing platform with over 400 top-tier customers, best-in-class analytics, and publishing workflows that can handle marketing organizations of any scale. From October 2018 to March 2020 (1 year 6 months) Washington D.C. Metro AreaCo-Founder, and Former General Partner @ Acceleprise Co-founded Acceleprise Ventures which invests in early-stage enterprise software companies through an accelerator model. Served as a General Partner of the first fund.Fund 1 portfolio includes: ExecOnline, Divvy Cloud (acq by Rapid7), BonsAI (acq by Microsoft), StayNTouch (acq by Shiji Group), Acquicore, Pacify, Apozy, Encore (acq by Meltwater), TrackMaven (merged with Skyword), Senseware, and many more.The accelerator has since expanded to San Francisco, I am no longer making active new investments but continuing to help manage and guide follow-on investments in the Fund 1 portfolio.Seperately doing very small private angel investments. Invested in: Square Roots, WireWheel, Fluent City, Catch, Xos Trucks, Elenas, Ordway, Cooklist, Cerebral, RoomDex, Mighty Health, TruFan, Silectis, and others. From November 2011 to January 2017 (5 years 3 months) Washington, D.C.CMO @ EmployInsight Acquired by Get It® in 2014 (http://www.prweb.com/releases/2014/11/prweb12319281.htm) B2B marketing and demand generation for early stage SaaS company. Launched marketing automation, social marketing, and content marketing. From November 2011 to August 2012 (10 months) Washington D.C. Metro AreaCo-Founder/CEO @ Splash Networks, Inc. Brought social concepts into higher education marketing through a various web properties, facebook apps, and more. Featured in: Mashable, CNN.com, Time, and Newsweek From December 2010 to November 2011 (1 year) Founder and CEO @ TrackMaven Merged with Skyword in 2018 to form the leading Content Marketing Platform. Served as founder and CEO of TrackMaven, a marketing analytics platform that enables creativity. Marketers used TrackMaven to measure and improve performance across every channel — so they can tie the details to the big picture.- Significant adoption among leading brands such as Microsoft, NBA, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE.- Raised institutional equity and debt capital from NEA, Bowery Capital, Silicon Valley Bank, and leading angel investors- Recognized by The Washington Post as a "Best Place To Work" and ended CEO tenure in 2018 with a 91% CEO approval rating on Glassdoor- Learned a lot of hard-fought lessons and got to work with some of the smartest people I've ever met. From August 2012 to October 2018 (6 years 3 months) Washington D.C. Metro Area


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Allen Gannett's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 11 month(s)

Allen Gannett's Willingness to Change Jobs

Unlikely

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