Motivated Marketing professional with proven skills in marketing project management, brand and POS development and customer facing program execution. Specialties include retail and B2B marketing, consumer packaging and collateral design, product management and direct marketing program implementation. Specialties: Retail Product Management, Marketing Project Management, Competitive Analysis, New Product Launches, Marketing Planning

Brand Manager - Woodcare @ Responsible for the development and execution of the overarching woodcare brand and product strategies across North America. Brands include Sikkens, Flood, Deft, Synteko and Crystallex & Maxithane. From October 2014 to Present (1 year 3 months) Marketing Planner @ Managed the True Runner marketing plan and social media strategy. Coordinated the DICK'S Sporting Goods Direct Mail and Catalog programs. From January 2012 to October 2014 (2 years 10 months) Product Marketing Manager @ Managed the paint product portfolio for National Accounts. Lead initiatives to improve product performance, identify gaps in product portfolio, leverage existing formulations to develop new consumer products and evaluate underperforming SKUs. From October 2010 to December 2011 (1 year 3 months) Marketing Manager @ Managed the product and marketing strategies for the Olympic Stain brand in the North American Dealer/Tier II and stores networks. From April 2009 to October 2010 (1 year 7 months) Assistant Marketing Manager @ Assisted in the implementation of marketing programs for Pittsburgh(R) Paints at Menards. From September 2006 to April 2009 (2 years 8 months) Marketing Assistant - Olympic Sports @ Prepared and implemented marketing plan for the 2006 season, including advertising, promotional events and community relations, for Swimming and Diving team. From September 2005 to April 2006 (8 months)

MBA, Marketing @ Robert Morris University From 2012 to 2014 BS, Marketing @ University of Pittsburgh From 2002 to 2006 Alison Bruce is skilled in: Problem Solving, Achieving Results, Product Development, Competitive Analysis, Marketing Strategy, Marketing Project Management, Direct Mail, Targeted Marketing, Marketing Management, Target Marketing, Retail Marketing, Marketing Communications, Brand Development, Market Planning, Cross-functional Team Leadership