Bachelor's degree, International Politics & Russian @
Penn State University
INNOVATIVE DIGITAL ADVERTISING EXPERT & BUSINESS DEVELOPMENT EXECUTIVE
Fifteen years experience in development and management of high performing teams, strategic planning, digital advertising execution and support of advanced technology solutions and services. Demonstrated track record setting a clear vision through strong leadership. Fast Growth expert able to execute operations and launch emerging media solutions across large (100+
INNOVATIVE DIGITAL ADVERTISING EXPERT & BUSINESS DEVELOPMENT EXECUTIVE
Fifteen years experience in development and management of high performing teams, strategic planning, digital advertising execution and support of advanced technology solutions and services. Demonstrated track record setting a clear vision through strong leadership. Fast Growth expert able to execute operations and launch emerging media solutions across large (100+ people) and diverse teams. Expertise in developing strategic business relationships with clients and strategic partners to drive revenue growth and market penetration. Proven accomplishments in building market share and recognition. Driving achievement of ambitious revenue objectives in highly competitive marketplaces overseeing 160+ million annually and driving global expansion.
Currently utilize Digital Advertising expertise to manage teams that service multiple automotive OEMS (General Motors, BMW, Kia, Lexus, Volkswagen, MINI, Hyundai, etc). Strong hands on multi-channel advertising industry experience including search, display, video, social and mobile execution.
Senior Director, Digital Advertising @ From September 2015 to Present (2 months) Seattle, WashingtonDirector, Digital Advertising, Media & Creative Services - Digital Marketing @ Lead a large (100+ person) diverse group of Sr. Managers, Team Managers, Program Managers and over 80 digital advertising strategists & analysts as well as creative services teams in multiple locations. Management includes overseeing a strategic advertising account team responsible for exceptional client service, retention revenue and growth of our largest advertising accounts.
Supports 160+ million in Advertising Revenue. Utilize extensive multi-channel digital advertising expertise to partner with sales, product and marketing teams to expand business. Play an active role in product and service innovation and global market expansion. Utilize strong problem solving skills to tackle challenges presented to the organization. Successful year over year growth providing next generation digital solutions. From September 2013 to September 2015 (2 years 1 month) Seattle, WashingtonSenior Manager, Digital Advertising Services @ Lead a team of managers who oversee over 70 digital advertising analysts driving towards strategic performance optimization of digital cross-channel media including paid search, display, retargeting, video and mobile content. Position value of digital advertising product offerings and business development initiatives for Multiple Automotive OEMS (General Motors, BMW, Kia, Lexus, Volkswagen, MINI, Hyundai, etc.). Oversee execution of over 90M in Advertising Budget.
•Establish and position value and expertise in cross-channel digital advertising solutions with internal and external clients
•Coordinate across teams to support reporting and drive ongoing performance improvement
•Manage quality expectations, technical and product updates. Continue to refine these targets as product offerings evolve
•Work closely with the development and ad operations teams to drive strategic revenue and marketing opportunities under tight deadlines (e.g. integration of Chevrolet 7.7M 90 day program with less than 30 day lead time)
•Participate in launch projects and serve as representative and spokesperson for the Digital Advertising Services functions
•Work with the Centers of Excellence teams to continue to define delivery and refine coordination of fluid suite of product offerings From October 2010 to August 2013 (2 years 11 months) Seattle, WashingtonBusiness Development Marketing Consultant / Principal @ Marketing and Business Development Consultant
Led new business development, client management, and sales for digital advertising, social media and analytics solutions and services
•Led the development of a comprehensive digital advertising based business strategy, implementation and operations plan, specifying the distribution model, strategic partners, and key markets
•Negotiated contractual agreements with industry experts driving advertiser value
•Integrated internal processes from multiple disciplines increasing productivity and client value.
•Targeted advertisers and agencies driving early adoption of new advertising vehicles.
•Drove the integration of multiple services into a single client solution offering.
•Expanded service offering into two major markets, working with clients including Red Bull, Papa John’s. Disney, Brown-Foreman, Budweiser true music program, etc. representing 95% of annual quota in less than 6 months.
•Participated in numerous speaking engagements establishing value and expertise in cross-channel digital advertising solutions social media
•Led the evangelism and sales of new market solutions and services From May 2006 to September 2010 (4 years 5 months) Sales Marketing Manager @ Sales Marketing Manager
Responsible for new sales and partner development, business management and business operations
•Leveraged the media presence of the Real Age physicians, including Dr. Oz within sales communications, including Oprah appearances and monthly articles in Reader’s Digest.
•Led the development of new tactical processes that drove a significant increase in staff productivity.
•Identified immediate market potential and devised strategy targeting key vendors (e.g., Pfizer, GlaxoSmithKline Johnson & Johnson, Merck & Co, etc.) establishing the company as the leading OEM vendor in rich media web analytics
•Increased the strategic value of services via upgraded deliverables including analytics solutions.
•Responsible for market research which increased new service opportunities and revenues.
•Developed internal operational systems that increased financial stability and profitability. From 2005 to 2006 (1 year) Director of Marketing @ Director of Marketing
Enlisted to research, develop, and implement new business and marketing models and initiate new opportunities in traditional and digital channels for company growth
•Managed a team responsible for new revenue opportunities within both the public and private sector
•Positioned the company as the leader in the software solutions industry within the architecture, engineering segment in the D.C. metro area. Responsible for over 20% of revenue with expansive growth opportunity.
•Increased annual revenue and client-base by implementing innovative on-site training program, as well as off-site “tech-tours” showcasing new software releases
•Negotiated contracts and managed relationships with digital and traditional media vendors
•Targeted top tier users and agencies driving early adoption of new software platforms From 2003 to 2005 (2 years) Commercial Sponsorship Specialist @ Commercial Sponsorship Specialist
Served as the liaison between the military and the commercial entities looking to infiltrate this exclusive, hard to tap market. Led Sales for the department, selling unique and custom sponsorship packages to regional and national clients.
•Identified immediate market potential and devised strategy targeting key vendors (e.g., General Motors, Jack Daniels, U-haul, etc.) establishing the organization as the leading advertising channel on the Marine Corps Recruit Depot, San Diego
•Structured unique marketing channel agreements broadening distribution responsible for over 80% of department revenue. Including a 1.7M contract with GM
•Enlisted corporate support for base events to enhance and directly contribute to this select group's quality of life. From 2000 to 2003 (3 years)
Master of Business Administration (MBA) @ University of Massachusetts, Amherst From 2012 to 2014 International Study Abroad, International/Global Studies @ The Australian National University From 1996 to 1997 Marketing & Media @ San Diego State University-California State University From 2001 to 2003 Law @ Thomas Jefferson School of LawBA, Marketing, International Politics @ Penn State University From 1994 to 1999 Abington Heights From 1989 to 1994 Alicia Childers is skilled in: Digital Marketing, Performance Management, SEM, Salesforce.com, Online Advertising, Marketing Strategy, Web Analytics, Strategic Partnerships, Analytics, CRM, PPC, Integrated Marketing, Email Marketing, Online Marketing, Digital Media, Marketing, Strategy, Business Development, Advertising, Mobile Devices, Market Research, B2B Marketing, New Business Development, Leadership, Multi-channel Marketing, Management, Social Media, Customer Retention, Sales, Market Analysis, Mobile Marketing, Display Advertising, Google Adwords, Google Analytics, Team Leadership, E-commerce, Digital Strategy
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