Creative and responsible communications professional with a hands-on attitude. Experienced in corporate and internal communications, event planning, project management and graphic design.

Jr. Communications Specialist @ At the Staples Europe headquarters in Amsterdam, Netherlands, my main responsibilities include managing the European communication channels (intranet, newsletter, Instagram), as well as acting as a communications partner to all departments. Key achievements: Improved European newsletter: • Grew audience reach from 3,000 employees to all Staples Europe (10,000). • Improved look & feel through graphic design and introduced more engaging content, including campaign materials and social media content. • Introduced analytics monitoring and increased unique click rate by 300% over the course of six months. Expanding intranet: • Single-handedly project manage the launch of the intranet in three countries in Europe. • Acted as liaison between global IT and the content owners in the three countries. • Created an employee engagement program which uses Instagram to showcase and connect employees across Europe. See @staplesgrameurope for more information. Technology communications: • Created and implemented a communications plan for the transition from 19 different mobile phone providers across Europe to one. The transition meant that employees had to physically switch their SIM-cards. Despite depending on user behavior, the project was successful with minimal disruption and the communications were praised by European Leadership Team. • Created and implemented a communications plan for the roll-out of Office 365. • Created communication guidelines for the Technology department as part of their objective to increase internal customer service. • Was awarded Silver Coin (common means of recognizing excellence in Staples) by the President of Staples Europe, for hard work and excellent content. From February 2015 to Present (11 months) Amsterdam Area, NetherlandsInterim Internal Communications Officer, Global Internal Communications @ My main responsibilities were to support on project and event management, as well as manage the Global Internal Communications budget and planning. Key achievements: • Coordinated the celebration of HEINEKEN’s 150th anniversary. Deliverables were a time capsule with employee contributions and a staff party with the Heineken family as honorary guests. Planning time was 3 weeks, 250 guests attended and highlights were communicated globally. • Planning, coordination and implementation of the first global Enjoy Responsibly Day – a company-wide event activated in 20+ markets world-wide around responsible consumption. • Planned and implemented multiple internal town halls, attended by up to 600 people with remote broadcasting to other locations. • Assisted in the development of the online employee advocacy platform Greenroom (greenroom.heineken.com). From September 2014 to February 2015 (6 months) Amsterdam Area, NetherlandsGlobal Internal Communications Intern @ At HEINEKEN’s global head office in Amsterdam, Netherlands, I assisted the global internal communications team with a focus on employee advocacy, leadership communications and the global intranet. Internship was initially six months but was extended and eventually turned into temporary work contract. Key achievements include: • Managed the intranet upgrade communications campaign and was creative lead and agency liaison. End product was a communication pack for 25 markets including videos, posters, a new intranet logo and several supporting documents. These assets were adopted by the markets and used in their local communication channels. • As part of my Bachelor’s thesis I carried out an extensive global research project on employee advocacy within HEINEKEN. The recommendations were well received and adopted. • Created a Social Media Quick Reference Card infographic (part of my thesis recommendations) for global use to encourage online advocacy among employees. From January 2014 to September 2014 (9 months) Amsterdam Area, NetherlandsMarket Researcher @ At the GDCC office in Rotterdam, Netherlands, I carried out telephonic market research in Sweden. The various research projects mainly involved B2B projects, both from the private sector as well as from the European Commission. From October 2012 to December 2013 (1 year 3 months) Rotterdam Area, Netherlands

Bachelor's Degree, International Communication Management, Graduated with distinction (Cum Laude) @ De Haagse Hogeschool / The Hague University of Applied Sciences From 2011 to 2014 English, Dutch @ Stockholm University From 2011 to 2011 Spanish @ Don Quijote Salamanca From 2010 to 2010 Upper Secondary School diploma, Social Science and Languages, 97.5 @ Rodengymnasiet From 2007 to 2010 English Proficiency @ TOEFL Alice Thorstorp is skilled in: Internal Communications, Corporate Communications, Press Releases, Marketing Communications, Integrated Marketing, Writing, Report Writing, Social Media, Blogging, Communication, Sustainability, Marketing