A passionate media 'data geek' who specializes in understanding Digital, TV and Print media and it's audiences, with a core strength of defining consumer behaviours, attitudes, and trends across media, industries, and habits/activities in general daily life. Strengths in interpreting data, reporting and presenting findings, brand health reporting and discovering the unknown through insights and data. A qualified and highly experienced presenter who's passion of data and research is well known throughout the industry.

Head of Insights @ From October 2015 to Present (3 months) Sydney, AustraliaResearch & Insights Manager @ From May 2015 to Present (8 months) Sydney, AustraliaInsights Manager, Asia Pacific & South Africa @ Lead the Insight Services division for APAC and South Africa, promoting and educating the market on Exponentials audience and behavioural data offering. • Design, build and publish Insight reports across clients, audiences and industries. • Present findings at data and media conferences and industry events • Provide insights and data to assist brief responses/pitches – utilizing Exponential's in-house database (Deep Dive) • Interpret findings into insightful and interesting stories for sales, clients, and industry. • Use data to improve clients campaign performance across the network. • Design client specific insight reports outlining exact online audience; building audience segments, profiling current audience, discovering new audiences and areas of interest. • Written articles/blogs/opinion pieces for industry publications • Design and run advertising effectiveness studies across the network. From April 2013 to April 2015 (2 years 1 month) Sydney, AustraliaInsights Manager @ From May 2012 to April 2013 (1 year) Sydney, AustraliaTrade Marketing Custom Research Manager @ My role encompasses every facet of online and print research; * Advertising Effectiveness Studies * Industry/media/publisher/site analysis * Site surveys - audience profiling * Cross platform studies - how online works with print and or/TV * Audience insights (defining and monitoring changes) * Platform studies - how Australian's consume online video, tablets and mobile internet (how, when, why, what and where?) * Measurement analysis (tracking, monitoring and reporting traffic to the Fairfax Digital network) * Advertising format effectiveness studies - which type of ad product achieves higher results * User experience surveys * Agency/client presentations * IAB Research Council member From June 2009 to May 2012 (3 years) Sydney, AustraliaStrategic Planner @ On a day to day basis I provide the Sales team with strategy and insights to get clients not only online, but with News Digital Media. I also delve into consumer insights, site surveys, category studies (such a Finance) other media insights, and every now and then a bit of traffic reporting. From July 2007 to May 2009 (1 year 11 months) Research Analyst @ On a day to day basis I ran ratings reports, tracked program performance and added insights to major briefs. From January 2007 to June 2007 (6 months) Client Strategy Unit Executive @ From 2005 to 2006 (1 year) Marketing Manager @ From March 2003 to June 2004 (1 year 4 months)

Bachelor, Applied Science, Environmental Management & Tourism @ University of Western Sydney From 1999 to 2001 High School Certificate, All @ Norfolk Island Central School From 1985 to 1998 Alice (Donaldson) Almeida is skilled in: Advertising, Digital Media, Digital Strategy, Digital Marketing, Online Video, Online Advertising, New Media, Web Analytics, Advertising Research, Media Research, Consumer Insights, Brand Awareness, Brand Tracking, Online Research, Analytics