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Alice (Donaldson) Almeida

Head of Insights @ AussieCommerce Group

Head of Insights at AussieCommerce Group

Sydney, Australia

Ranked #873 out of 17,460 for Head of Insights in United States

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Alice (Donaldson) Almeida's Email Addresses & Phone Numbers

Alice (Donaldson) Almeida's Work Experience

AussieCommerce Group

Head of Insights

October 2015 to Present

Sydney, Australia


Research & Insights Manager

May 2015 to Present

Sydney, Australia


Insights Manager, Asia Pacific & South Africa

April 2013 to April 2015

Sydney, Australia

Alice (Donaldson) Almeida's Education

University of Western Sydney

Bachelor Applied Science Environmental Management & Tourism

1999 to 2001

Norfolk Island Central School

High School Certificate All

1985 to 1998

Alice (Donaldson) Almeida's Professional Skills Radar Chart

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Based on our findings, Alice (Donaldson) Almeida is ...

50% Left Brained
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Alice (Donaldson) Almeida's Estimated Salary Range

About Alice (Donaldson) Almeida's Current Company

AussieCommerce Group

Frequently Asked Questions about Alice (Donaldson) Almeida

What company does Alice (Donaldson) Almeida work for?

Alice (Donaldson) Almeida works for AussieCommerce Group

What is Alice (Donaldson) Almeida's role at AussieCommerce Group?

Alice (Donaldson) Almeida is Head of Insights

What is Alice (Donaldson) Almeida's personal email address?

Alice (Donaldson) Almeida's personal email address is al****[email protected]

What is Alice (Donaldson) Almeida's business email address?

Alice (Donaldson) Almeida's business email address is a****[email protected]

What is Alice (Donaldson) Almeida's Phone Number?

Alice (Donaldson) Almeida's phone (**) *** *** 391

What industry does Alice (Donaldson) Almeida work in?

Alice (Donaldson) Almeida works in the Marketing and Advertising industry.

About Alice (Donaldson) Almeida

📖 Summary

A passionate media 'data geek' who specializes in understanding Digital, TV and Print media and it's audiences, with a core strength of defining consumer behaviours, attitudes, and trends across media, industries, and habits/activities in general daily life. Strengths in interpreting data, reporting and presenting findings, brand health reporting and discovering the unknown through insights and data. A qualified and highly experienced presenter who's passion of data and research is well known throughout the industry.Head of Insights @ From October 2015 to Present (3 months) Sydney, AustraliaResearch & Insights Manager @ From May 2015 to Present (8 months) Sydney, AustraliaInsights Manager, Asia Pacific & South Africa @ Lead the Insight Services division for APAC and South Africa, promoting and educating the market on Exponentials audience and behavioural data offering. • Design, build and publish Insight reports across clients, audiences and industries. • Present findings at data and media conferences and industry events • Provide insights and data to assist brief responses/pitches – utilizing Exponential's in-house database (Deep Dive) • Interpret findings into insightful and interesting stories for sales, clients, and industry. • Use data to improve clients campaign performance across the network. • Design client specific insight reports outlining exact online audience; building audience segments, profiling current audience, discovering new audiences and areas of interest. • Written articles/blogs/opinion pieces for industry publications • Design and run advertising effectiveness studies across the network. From April 2013 to April 2015 (2 years 1 month) Sydney, AustraliaInsights Manager @ From May 2012 to April 2013 (1 year) Sydney, AustraliaTrade Marketing Custom Research Manager @ My role encompasses every facet of online and print research; * Advertising Effectiveness Studies * Industry/media/publisher/site analysis * Site surveys - audience profiling * Cross platform studies - how online works with print and or/TV * Audience insights (defining and monitoring changes) * Platform studies - how Australian's consume online video, tablets and mobile internet (how, when, why, what and where?) * Measurement analysis (tracking, monitoring and reporting traffic to the Fairfax Digital network) * Advertising format effectiveness studies - which type of ad product achieves higher results * User experience surveys * Agency/client presentations * IAB Research Council member From June 2009 to May 2012 (3 years) Sydney, AustraliaStrategic Planner @ On a day to day basis I provide the Sales team with strategy and insights to get clients not only online, but with News Digital Media. I also delve into consumer insights, site surveys, category studies (such a Finance) other media insights, and every now and then a bit of traffic reporting. From July 2007 to May 2009 (1 year 11 months) Research Analyst @ On a day to day basis I ran ratings reports, tracked program performance and added insights to major briefs. From January 2007 to June 2007 (6 months) Client Strategy Unit Executive @ From 2005 to 2006 (1 year) Marketing Manager @ From March 2003 to June 2004 (1 year 4 months) Bachelor, Applied Science, Environmental Management & Tourism @ University of Western Sydney From 1999 to 2001 High School Certificate, All @ Norfolk Island Central School From 1985 to 1998 Alice (Donaldson) Almeida is skilled in: Advertising, Digital Media, Digital Strategy, Digital Marketing, Online Video, Online Advertising, New Media, Web Analytics, Advertising Research, Media Research, Consumer Insights, Brand Awareness, Brand Tracking, Online Research, Analytics

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In a nutshell

Alice (Donaldson) Almeida's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 3 month(s)

Alice (Donaldson) Almeida's Willingness to Change Jobs



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