I am a passionate and driven international marketer with MBA in marketing and 13 years of experience in global, EMEA and local roles for top B2B or B2C brands like Google, Microsoft, Xbox, Nokia, Sainsbury’s and Arcelor Mittal. I thrive in creating and implementing marketing solutions that require an in-depth understanding of the target, sharp thinking and creative take on GTM strategies. As a natural problem solver I like to either optimize existing programs or push boundaries to come up with innovative concepts that foster growth, nurture clients/consumers or drive revenue. I am inspired by people and the energy we give each other. Among my peers I've become a recognized connector of talent, opportunities and dreams that help develop individuals and teams. Throughout my career, I have acquired experience in a breadth of areas, including product marketing, agency management, budget management, marketing strategy, partner marketing and campaign development. Key skills: • Problem solver with a combination of creativity, data mind-set and commercial awareness • Translates complex ideas into clear, high impact communications • Can do approach, positive attitude and good interpersonal skills • Self-starter with demonstrated track record of creating new innovative programs • Proven ability to lead, develop and work with multiple teams and stakeholders

EMEA Marketing Manager, Google for Work @ Responsible for creating online and offline integrated marketing strategies, co-marketing partnership programs and demand generation campaigns to drive awareness and grow adoption of Google Apps for businesses across EMEA markets. From November 2014 to Present (1 year) London, United KingdomEMEA Trade Marketing Lead - Xbox advertising @ Responsible for effective brand management, integrated product marketing communications and GTM activities to drive +$30m advertising revenue in EMEA region. Developed outreach programs across the customer decision journey. Partnered with HQ Microsoft team to implement global Xbox advertising marketing plan in EMEA markets. Collaborated with local marketing community for in-market implementation. Winner of Xbox quarterly employee award for business impact, (2013). • Product marketing: Partnered with corporate team to develop global product value proposition, implement positioning and messaging framework regionally in all activities. • Inbound marketing: Delivered locally relevant, client ready sales materials such as videos, PPT decks, battle cards, training materials and more. • Outbound marketing: Developed marketing toolkits to empower marketing community to effectively implement BTL activities that promote Xbox in their local country plans. • Integrated marketing communication: Created and implemented a pilot trade marketing campaign in selected media agencies to drive brand awareness and product consideration. Achieved +80% YoY revenue growth and was endorsed by corporate marketing team to progress from an experimental program to a formal global strategy across all markets. From October 2012 to October 2014 (2 years 1 month) London, United KingdomGlobal Integrated Campaign Lead - Lumia @ Promoted to lead the end-to-end global campaign creative process for Nokia global campaigns. Responsible for Lumia product launch campaign (Nokia with Windows Phone) - from agency briefing, cross-channel asset production, through to effective in-market execution. • Campaign development: Project managed 7+ Nokia team members for cross-channel consumer marketing campaign. Supervised creative development of ATL & BTL consumer assets from across agencies (i.e. W&K, JWT, R/GA and Inferno). • Partnership management: Responsible for the daily co-marketing alliance between Nokia and Microsoft. Defined the principles of joint creative development, stakeholder engagement and campaign implementation. • Agency management: Responsible for yearly marketing budget of £8+ million. Accountable for efficient usage of global retainer fees, talent recruitment and asset production costs. • Voice to/from markets: Represented Lumia campaign across the organization (i.e. Regional marketing, Sales community). Presenter in weekly GTM 200+ worldwide attendees’ conference calls and led progress reviews in Quarterly Leadership meetings. From February 2011 to October 2012 (1 year 9 months) London, United KingdomGlobal Product Marketing Manager @ Invited to lead the integrated product marketing strategy for mobile accessory products – from category/product positioning, production of marketing asset, retail outreach plan and in-market activation. • Marketing Strategy: Designed a marketing plan, to increase global customer preference and provoke sell-out of Nokia accessories range. Produced pre-localized BTL assets for +10 markets, (agencies Arnold/KLP and JWT). Results included enriched product integration in Nokia ATL campaigns and 80% activation rates in-market. • NPD launch: Collaborated with product managers to create GTM marketing plan to launch a new range of BT headset accessories across channels. Results included a revised digital messaging and retail approach for key customers in emerging markets. From March 2010 to February 2011 (1 year) London, United KingdomGlobal Research Specialist - Segmentation @ Joined Nokia research team to create a plan and lead the deployment, understanding and application of the new consumer segmentation insights across multiple areas of the business. • Deployment lead: Developed a global plan to deploy consumer Segmentation model to internal (10+ markets) and external stakeholders (20+ agencies). • Tracking: Created a new automated system to increase utilization rates in markets. Promoted the proxy allocation algorithms to best match personas needs, behaviors and characteristics to marketing programs across markets. Responsible for agency management (RISC International). • Evangelist: Acted as key note speaker at launch events (+200 people), presenter in Webinars and host for workshops in multiple countries (Brazil, India, Johannesburg, etc.), • Enabler: Produced content for educational platforms (i.e. e-learning modules) and promotional channels (i.e case studies, white papers, Intranet page, quarterly e-Newsletters). From March 2008 to March 2010 (2 years 1 month) Business Analyst & Business Development Executive - Retail @ Responsible for supporting Sainsbury’s sales and marketing team on the daily reporting of category stock analysis, year-on-year sales data and market trends. • Category management: Accountable for the information flow to the Daymon Worldwide retail team (+20 sales reps) present in Sainsbury’s UK stores (+300), ensuring store promotional compliance and in-store issues were timely resolved - maximizing sales projections. • Business development (3 months international assignment): Appointed to join a core business team to evaluate operational viability and synergies of expanding operations with new partner Carrefour in Brazil. From November 2005 to February 2008 (2 years 4 months) London, United KingdomMarketing Manager @ Responsible for the B2B marketing strategy, trade material, analysis/trends, and communication plan for start-up Business Intelligence IT company. Developed and produced collaterals to support sales team. Conducted staff training. Introduced effective ROI model and CRM for Trade Marketing activities. Account manager responsible for partner liaison with Microsoft. Direct management of a team of in-house +2 employees and out-sourced others for ad-hoc support. • Marketing Strategy: Great post-MBA role with many opportunities to apply theory to practice. Responsible for developing from scratch the newly formed marketing department. Created and implemented new brand positioning, marketing plan and communications strategy to grow, build and nurture clients. • Co-marketing: Executed tangible initiatives to expand the commercial and partnership presence of Arbit within Microsoft (in Brazil) and Panorama Software (in Canada). Conducted intense market analysis, partnership building and created a robust joint international GTM marketing plan (i.e. MSFT WPC, collaborative participation in Gartner event). From May 2004 to September 2005 (1 year 5 months) Sao Paulo, BrazilTrainee & B2B Marketing Manager @ Selected as one of 10 recruits chosen from 20,000 national applicants to join the company's annual talent program for graduates and rapidly progressed to executive marketing role. • Market analyst: Delivered market trends, price analysis and industry data to support sales. • Event coordination: Produced promotional stands within the industry leading trade fair exhibitions (+5 a year, National and International scope) to maintain preference among Large businesses. • Co-marketing: Worked with the sales team to develop a co-marketing plan with key distributors to drive product awareness in Small and Medium businesses across Brazil. From April 2001 to April 2004 (3 years 1 month) Sao Paulo, Brazil

Master of Business Administration (M.B.A.), Marketing @ Escola Superior de Propaganda e Marketing From 2002 to 2004 Brand Management - certificate, Marketing @ London School of Marketing From 2013 to 2013 B2B Marketing - certificate, Marketing @ Chartered Institute of Marketing From 2012 to 2012 Digital Marketing - certificate, Marketing @ Basingstoke College From 2012 to 2012 Bachelor of Business Management (B.B.A.) @ Universidade Cândido Mendes From 1996 to 2000 Brisith School - Rio de Janeiro Alice Clarke is skilled in: Global Marketing, Telecommunications, Product Marketing, Consumer Insights, Internal Communications, Campaign Management, Corporate Branding, Event Management, Partnership Marketing, Marketing Communications, Marketing Strategy, Stakeholder Management, Marketing Budget..., Project Management, Marketing Activation, Communication Skills, Customer Insight, Segmentation, Integrated Marketing, Marketing Management, Mobile Devices, Direct Marketing, Cross-functional Team..., Brand Management, Marketing Research, B2B