UK Ecommerce Director at PepsiCo
London, Greater London, United Kingdom
Vodafone Group
Head of Global eCommerce development & analytics
November 2012 to Present
London, United Kingdom
Vodafone UK
Head of eSales development & customer experience
May 2011 to March 2013
Vodafone UK
Senior eCommerce Manager
July 2010 to April 2011
Vodafone
eCommerce Operations Manager
June 2009 to July 2010
Vodafone
eCommerce manager
January 2006 to June 2009
CPM UK Ltd
Marketing and Design Manager
July 1999 to December 2005
Manchester Metropolitan University
MSc Internet Retailing Masters (Distinction)
2009 to 2012
Chartered Institute of Marketing
Diploma in Marketing Marketing
2005 to 2006
University of Plymouth
Bachelor of Science (BSc) Design Technology and Business
1995 to 1999
- Overall responsibility for the commercial digital sales & analytics strategy and realisation across 21 markets and 411 million customers globally. - Working directly with strategic markets, or groups to develop digital sales performance improvement aligned to the global strategy. - Central owner of the digital analytics team providing global insight on digital channel performance and developing... - Overall responsibility for the commercial digital sales & analytics strategy and realisation across 21 markets and 411 million customers globally. - Working directly with strategic markets, or groups to develop digital sales performance improvement aligned to the global strategy. - Central owner of the digital analytics team providing global insight on digital channel performance and developing markets in digital analytics & personalisation - Leading development of digital personalisation strategy and capability for deployment across multiple markets
What company does Ali Holmes work for?
Ali Holmes works for Vodafone Group
What is Ali Holmes's role at Vodafone Group?
Ali Holmes is Head of Global eCommerce development & analytics
What industry does Ali Holmes work in?
Ali Holmes works in the Telecommunications industry.
Who are Ali Holmes's colleagues?
Ali Holmes's colleagues are Dave Mellem, John Greenwalt, Rashmi Patil, Ralston Sequeira, Nana Shen, kevin kuang, Wenxia Chen, Feina Wang, Wilson Liu, and Lee Li
📖 Summary
A data-driven digital sales leader with more than 10 years experience delivering commercial results in digital sales. A strategic thinker and solid operator with experience leading across the sales spectrum; from digital marketing, sales trading, commercial journey ownership through to customer experience, operations management and platform development. A graduate of the first cohort of Masters in Internet Retailing with a distinction - and dissertation published by the International Journal of Retail & Distribution management on 'How mobile phones are changing the way people shop'.Head of Global eCommerce development & analytics @ - Overall responsibility for the commercial digital sales & analytics strategy and realisation across 21 markets and 411 million customers globally. - Working directly with strategic markets, or groups to develop digital sales performance improvement aligned to the global strategy. - Central owner of the digital analytics team providing global insight on digital channel performance and developing markets in digital analytics & personalisation - Leading development of digital personalisation strategy and capability for deployment across multiple markets From November 2012 to Present (3 years 2 months) London, United KingdomHead of eSales development & customer experience @ Overall responsibility for change and customer experience improvements to the eSales journeys at Vodafone UK - Including go to market activity for major proposition and device launches as well as eSales roadmap for desktop and mobile platforms for all UK customer segments. From May 2011 to March 2013 (1 year 11 months) Senior eCommerce Manager @ Overall responsibility for the online sales trading performance of vodafone.co.uk. Including management of the commercial journeys and trading across pay as you go, pay monthly acquisition and pay monthly retention for consumer and small business segments. From July 2010 to April 2011 (10 months) eCommerce Operations Manager @ Responsibility for trading, online shop performance and eCommerce operation at Vodafone UK. From June 2009 to July 2010 (1 year 2 months) eCommerce manager @ Various eCommerce roles with responsibility for Small Business sales, prepay and mobile broadband. From January 2006 to June 2009 (3 years 6 months) Marketing and Design Manager @ Various roles from client facing operations management, through online portal design, management and development through to company wide marketing and design manager across 4 UK sites. From July 1999 to December 2005 (6 years 6 months) MSc, Internet Retailing, Masters (Distinction) @ Manchester Metropolitan University From 2009 to 2012 Diploma in Marketing, Marketing @ Chartered Institute of Marketing From 2005 to 2006 Bachelor of Science (BSc), Design, Technology and Business @ University of Plymouth From 1995 to 1999 Ali Holmes is skilled in: E-commerce, ATG Commerce, Multi-channel Retail, Customer Experience, Conversion Optimization, Digital Marketing, Web Analytics, Online Advertising, Multi-channel Marketing, Mobile Commerce, Mobile Devices, SEO, Mobile Internet, Internet Strategy, Logistics Management
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 10 month(s)
Unlikely
Likely
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