Digital Marketing Manager @ Starwood Hotels & Resorts Worldwide, Inc.
Education:
BA, Communications @
Syracuse University
About:
Digital Marketing Director @ Lead advertising strategy with focus on creative development, acquisition, and re-engagement, mobile app growth, partnership with tech, branding strategy, storytelling for performance, media strategy, user pathing, team management of ad channels: programmatic display, SEM, paid social and mobile plus analytics. From December 2014 to Present (1 year 1 month) Digital Marketing Manager @
Digital Marketing Director @ Lead advertising strategy with focus on creative development, acquisition, and re-engagement, mobile app growth, partnership with tech, branding strategy, storytelling for performance, media strategy, user pathing, team management of ad channels: programmatic display, SEM, paid social and mobile plus analytics. From December 2014 to Present (1 year 1 month) Digital Marketing Manager @ Drove digital bookings, launched new dynamic content optimization technology, landing page development, set and beat digital campaign goals, developed creative, selected, onboarded and managed agencies, told stories with data. From February 2013 to December 2014 (1 year 11 months) Sales Marketing Consultant @ Develop brand positioning and sales marketing collateral for social advertising tech startups. Customized solutions and collateral for digital partnerships for ShareThis, Shift, Clickable and iNvolved Media. From January 2012 to February 2013 (1 year 2 months) Associate Director of Media and Innovation @ Display and Innovation (Social, Mobile, Video, Gaming, Programmatic).
Hired as Media Planner in 2008, promoted to Media Supervisor in 2009. From March 2008 to January 2012 (3 years 11 months) Account Executive (Media Planner) @ Created and negotiated digital media partnerships across Search and Acquisition Display to drive and track measurable sales.
Hired as Assistant Account Executive in 2006, promoted to Account Executive. From June 2006 to March 2008 (1 year 10 months) Production Runner @ From July 2004 to June 2006 (2 years)
BA, Communications @ Syracuse University Alexandra Maguire is skilled in: Media Planning, Digital Media, Media Strategy, Digital Strategy, Digital Marketing, Interactive Marketing, Communications Planning, Media Buying, DoubleClick, Mobile Marketing, Conversion Optimization, Social Media Marketing, Integrated Marketing, comScore, Online Advertising
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