Alexandra Buckalew's Email Addresses & Phone Numbers

📖 Summary

A strategic digital mind with over six years of experience, Alex specializes in audience acquisition and retention through content marketing and community management. Humble beginnings at a nonprofit where she lead digital and social projects connecting educators to government leaders increasing conference attendance by 34% inspired her passion for storytelling. This lead to a career at an international digital agency where she works across client and internal executive teams to create, manage and optimize multi-million dollar quarterly budgets resulting in stats like custom blog and content creation resulting in 17% increase in Philosophy ecommerce sales, and audience retention through social driven ads by increasing show conversation by 67% on Beamly and Bravo Network owned properties.Digital Media Analyst @ Responsible for all content campaign optimization to exceed client goals as shown through an average monthly digital spend of $280,000 resulting in a cost per click of $0.14 across 15.5 million impressions Uses data from custom campaign tracking to optimize user journey and inform future campaigns tailored to drive brand awareness and sales Client facing lead across internal and external teams on expectations, budget, and campaign goals for all clients including CBS, Bravo, AOL Huffington Post, and all Coty Inc. brands Informed content creation and lead interest targeting for Rimmel London UK and US campaigns to exceed average cost per click by 69%, increased positive conversation by 32%, and social likes/follows by 24% month over month Head of Beamly's US campaign team; trusted to create strategic briefs, manage client spend, and provide valuable insights and learnings to optimize content and consumer reach Uses data to illustrate future brand strategy both internally and across all client base to further campaign reach and success, and present these illustrations of data and uncovered audiences/brand personas directly to client From July 2015 to Present (6 months) US Community Lead @ Used content team articles featuring various shows, films, and celebrity to raise Beamly show page conversation an average of 30% month-over-month without paid media through proactive outreach on various social channels to keep show based conversation active even when during the off-season Created and executed 'Pretty Little Liars' finale digital campaign which increased conversation by 61% and raised new users for Beamly site and mobile app by 30% through means of user generated Facebook, Twitter, and Beamly show pages Ran Beamly-side social for partnership with HBO for 'Game of Thrones' Season 5 premiere to engage fan base through interactive games with Beamly created bracket exceeding expectations for clicks with over 850k million organic, unique active users Brand manager reporting to General Manger for Beamly and respected partnership brands within the Beamly owned site and mobile app for all campaigns, social, print, and content distribution From January 2015 to Present (1 year) Community Manager, Copywriter @ Act as the written voice in all digitally distributed marketing material for clients including Blackberry, Airborne, MegaRed, and BNY Mellon start up Sumday Wrote branded content for well-known brands' internal case studies, and public facing promotional materials Took the lead to create social brand personas with insights from social listening for BNY Mellon's Sumday, AT&T, Visa, and Pizza Hut Client facing member of MRY PR team for clients like Universal Studios and Focus Features for specific films or studio events Media Department lead on multiple social listening reports for past, current, and hopeful future clients to better understand specific demographics to inspire and drive successful campaigns Direct point of contact for client communications on copy, design, and consumer insights for BNY Mellon startup Sumday Lead on multiple top-tier clients’ YouTube, Vine, and Twitter influencer marketing campaigns from ideation to client execution Lead on MRY’s video blog and weekly news cast from ideation to production and distribution, and represents MRY’s media team at multiple industry and thought leadership events From September 2012 to January 2015 (2 years 5 months) Greater New York City AreaMarketing Specialist @ Created successful, strategic social media campaigns that doubled the traffic and number of applications to organization’s various scholarship programs Increased number of followers and positive engagement on organization’s Facebook, Twitter, LinkedIn, and blog by more than 60% Assist in the production of Learning Forward’s conferences, including participating in strategic planning sessions with presenters and vendors and developed marketing materials Served as Virtual Conference session facilitator and organized special events during both summer and annual conferences Managed the creation, content, and upkeep of Learning Forward's Conference mobile application for both summer and annual conferences From March 2011 to August 2012 (1 year 6 months) Waitress @ From April 2008 to December 2010 (2 years 9 months) Marketing Intern @ From August 2009 to December 2009 (5 months) Photography Assistant @ From August 2007 to December 2007 (5 months) Improv & Sketch Writing @ Upright Citizens Brigade From 2014 to 2015 Bachelor’s Degree, Electronic Media & Communications @ Texas Tech University From 2006 to 2010 Bachelor’s Degree, English Creative Writing @ Texas Tech University From 2006 to 2010 Alexandra Buckalew is skilled in: Social Media Marketing, Marketing Strategy, Event Management, Social Media, Facebook, Marketing, Advertising, Writing, Photography, Event Planning, Microsoft Office, Marketing Communications, Social Networking, Market Research, Google Analytics