Alexander Shafer's Email

Over 24 years of experience in manufacturing, quality management, product development, business development, category marketing, product marketing, strategic sales and alliance development. I am an effective Business Development Director with a proven ability to develop alliances, build new businesses, market innovative products and drive alignment across multi-functional organizations. Specialties: Successful in launching technologies by developing innovative products with the right go-to-market strategies. Skilled at developing long-term, strategic partnerships that yield win-win results for all parties involved. Effective manager with proven ability to prioritize and manage business opportunities. A track record of exceeding all performance metrics. Culturally adaptive, having worked and lived in Indonesia, Hong Kong, S. Korea and the United States.

Director, Business Development @ Defined and developed profitable revenue growth opportunities by entering new markets, developing new products and penetrating adjacent industries. Developed strategies, forecasts and plans to enter new markets in the Middle East and Australia by developing relationships with Value Added Resellers and creating automated marketing programs for targeted banks in the area. Leveraged Addmaster’s engineering core competencies in inkjet printing to develop print mechanisms for voting, kiosks and other printing applications. Worked closely with the Engineering team to ensure appropriate and detailed communication with our partners to define and deliver the products. Structured alliances with original equipment manufacturers in adjacent markets to develop and manufacture new products. Developed pricing and business models to share in supplies annuities. From August 2009 to Present (6 years 5 months) Strategic Alliance Manager @ Developed, refined and executed strategic plans to achieve financial goals in banking, transaction and label markets. Negotiated contracts and alliances with senior executives of various companies to develop, market and sell products based on hp intellectual properties that seek to capture business opportunities in key market segments. Developed win-win business models for hp and our partners to win key “big-deals”. Led a team of software, firmware and application engineers to work with external companies to develop solutions for the banking, transaction and label markets. Exceeded tens-of-million $ revenue goals for 2007, 2008 and achieved 300+% of quota in the first six (6) months of the 2009 fiscal year. From 2007 to 2009 (2 years) Product Marketing Manager @ Worked collaboratively with a team of marketing managers and engineers to define, develop and launch an ink jet based digital print engine for the direct mail and transactional imprinting market. Led a team of marketing managers and external consultants to identify trends and future needs in the digital personalization of direct mail and transactional imprinting market. Led the marketing team in defining the product, formulating the pricing and positioning of the product against competitive technologies in the commercial printing arena. Negotiated business agreements with senior executives of OEMs to partner with HP to deliver the total printing solutions using HP’s print engine. Launched an innovative print engine able to deliver print speed up to 600 feet per minute with print resolutions up to 1200 dpi at a cost that is 75% less than competitive products. From 2002 to 2006 (4 years) Business Development Manager @ Worked collaboratively with a cross functional team of ten (10) engineers, sales and marketing managers to create a niche market in the tag and label industry for HP’s ink jet technology. Assessed the market opportunity for HP’s ink jet technology in the package printing, tag and label market. Generated a comprehensive business plan for the targeted niche market that included a detailed assessment of the business opportunity, required investment and expected return to HP. Developed partner prospect qualification process/criteria and supported the prospecting plans for targeted business partners. Worked collaboratively with OEM partners to define products and product positioning. Launched an industry disruptive printing technology enabling end users to print full color tag and labels “On-Demand”. From 2001 to 2002 (1 year) Manager, Supplies Category, North American Retail @ Worked collaboratively with a team of thirteen (13) regional account managers, field marketing managers and analysts to launch products, develop annual plan, forecasts, execute pricing, promotion, and sale of Xerox toner and ink jet cartridges for North American Retail. Conducted market research to better understand end users’ usage of consumables. Managed a marketing budget in excess of $1.5M to develop and implement demand generation programs to market and promote our products at retailers in the United States and Canada. Negotiated third party agreement to provide Xerox end users with unlimited free Internet access. Made joint calls with regional account managers on major retailers like Staples, OfficeMax and Office Depot to negotiate pricing, promotions, and funding. Worked with retailers to increase their inventory turns by 200%. Grew revenue and profit by 40% and 22% respectively. From 1999 to 2001 (2 years)

MBA, General Management @ University of Rochester - Simon Business School From 1997 to 2000 MS, Quality and Applied Statistics @ Rochester Institute of Technology From 1992 to 1994 BS, Mechanical Engineering @ Rensselaer Polytechnic Institute From 1984 to 1987 HS, General Study @ Hong Kong International School From 1977 to 1983 Alexander Shafer is skilled in: New Business Development, strategic alliance development, Contract Negotiations, Product Marketing, Product Development, Marketing Strategy, Strategic Partnerships, Pricing, Contract Negotiation, Strategic Alliances, Cross-functional Team Leadership, Solution Selling, Sales Operations, Go-to-market Strategy, Marketing