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Alexander Belozerov

Senior Web Analyst @ Regus

Web-analyst

London, United Kingdom

Ranked #1,093 out of 21,860 for Senior Web Analyst in United States

Section title

Alexander Belozerov's Email Addresses & Phone Numbers

Alexander Belozerov's Work Experience

Regus

Senior Web Analyst

January 2015 to July 2015

Slough, United Kingdom

Marketmonster

Product & marketing performance manager

September 2012 to January 2015

Russian Federation

Fleetway Travel Plc

Web Analyst & SEO

October 2011 to July 2012

London, United Kingdom

Alexander Belozerov's Education

Moscow Aviation Institute (State Technical University) (MAI)

Engineer's Degree Modelling and Research of Operations in Technical-Organisational Systems

2001 to 2007

Arzamas Liceum

High School

1998 to 2001

Alexander Belozerov's Professional Skills Radar Chart

Based on our findings, Alexander Belozerov is ...

Confident
Structured
Complex

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Alexander Belozerov's Estimated Salary Range

About Alexander Belozerov's Current Company

Regus

Frequently Asked Questions about Alexander Belozerov

What company does Alexander Belozerov work for?

Alexander Belozerov works for Regus


What is Alexander Belozerov's role at Regus?

Alexander Belozerov is Senior Web Analyst


What is Alexander Belozerov's personal email address?

Alexander Belozerov's personal email addresses are b****[email protected], and d****[email protected]


What is Alexander Belozerov's business email address?

Alexander Belozerov's business email addresses are not available


What is Alexander Belozerov's Phone Number?

Alexander Belozerov's phone +44 ** **** *152


What industry does Alexander Belozerov work in?

Alexander Belozerov works in the Information Technology and Services industry.


About Alexander Belozerov

📖 Summary

Fully qualified web-analytics and online-marketing expert with 6 years agency experience. Excellent communication and reporting skills as well as various stakeholders’ management, including clients. Strong analytical skills, technical knowledge and experience in many web-analytics tools utilised at all stages from implementation to driving performance insights. Specializations: — Google Analytics, Adobe Analytics, Clicktale; — SQL; — A/B and multivariate testing; — Google tag manager; — HTML, JavaScript, PHP, MySQL; — Google AdWords (incl. Google AdWords API), Google Merchant, Marketplace, Microsoft AdCenter; Google Analytics, Adwords Search and Reporting certificates — MailChimp, Mandrill, Silverpop; — Competitor analysis.Senior Web Analyst @ From January 2015 to July 2015 (7 months) Slough, United KingdomProduct & marketing performance manager @ — Running A/B-experiments and heatmap analysis contributed to a rise of the conversion rate by 200%; — New online acquisition channels were introduced and accounted for 12% conversions in three-quarters of 2014; — User behaviour analysis of the app’s interface led to the identification of the interface’s bottleneck; Improvements have resulted in a sharp increase of user satisfaction and utilisation of the app; — Email-marketing analysis, including A/B-testing of subject lines in MailChimp/Mandrill campaigns delivered an additional 15% to the open rate and an additional 4.5% to the click rate; — Customised email campaign and tweaking remarketing campaigns led to a 32% rise in the trial to pay conversion rate; — Managed marketing team of SEO, PPC specialists as well as developers, sales and support. Marketmonster is a two-year-old start-up targeting the e-commerce industry in Russia, providing PPC automatisation for online-stores. API of major PPC providers was utilised for better bid-management (AdWords, Google Merchant, Yandex Market, Yandex Direct) as well as Google Analytics API. My responsibilities included ongoing analysis of marketing channels performance and user satisfaction, product research & development (incl. e-commerce bid strategies), and large customers’ relationship management. While I worked with the company, Marketmonster reached a leading position in the market by achieving the above indicators. From September 2012 to January 2015 (2 years 5 months) Russian FederationWeb Analyst & SEO @ — Running A/B-experiments and heatmap analysis improved landing pages conversion rate for all channels to reach 1% (increased by 250%); — Analysis and further automation of after-sale communications allowed the company to reach a 95% rating in Google Reviews in 3 months; — ROI reporting was developed and implemented for all marketing activities; — Google Analytics reports and PPC automatisation were utilised to decrease avg. AdWords CPC bid by 52%; — Email-marketing analysis, including A/B-testing of subject lines in Silverpop campaigns delivered an increase of 50% to open rate; — SQL-queries were utilised to segment email campaigns; — Organic traffic was increased by 12% in 5 months year-to-year by optimizing the website HTML template and creating a content. My responsibilities when I joined this established holiday reseller were to bring new marketing channels and analyse the efficiency of the marketing activity. That included bringing online-marketing insights, optimizing PPC-campaigns, HTML-structure for better organic ranking and utilization of email-marketing software. Google Analytics was implemented and a permanent Spreadsheet-based reporting to management was set up to measure the KPI and ROI of all sales channels. From October 2011 to July 2012 (10 months) London, United KingdomWeb Analyst & Online-Marketing Manager @ — Delivering and developing web analytics services to clients; — Google Analytics, MS Excel, and Google spreadsheets were utilised to analyse campaigns and report to clients; — Demonstrated the ability to balance the needs of nineteen clients with multiple projects at one time and to deliver results to all clients within agreed deadlines; — Social networks were utilised to build a partnership that resulted in 30% of new orders in 3 years; — Large network of freelance web-developers and designers was maintained; — Potential customer surveys were utilised to increase sales. WebOpti is an online marketing agency specializing in SEO, PPC and web analytics. My responsibilities were to work between SEO and PPC specialists and customers, serving 19 small and medium size e-commerce businesses, driving and delivering analytics strategy on behalf of the clients in alignment with their business goals. From June 2008 to January 2012 (3 years 8 months) SEO executive @ — Undertaking SEO marketing activity for and on behalf of clients (site audits, technical site analysis, on-page and off-page optimisation research, link strategy and management, keyword research, and content development); — Responsible for monitoring, tracking and producing accurate and timely reports in Excel and PowerPoint for external stakeholders. From August 2006 to June 2008 (1 year 11 months) Websites support engineer @ — Design templates for HTML and CSS coding; — Basic PHP/MySQL and ASP.NET/SQL coding; — Managing websites CMS: Joomla, WordPress; — Basic design works using Photoshop and GIMP. From June 2004 to July 2006 (2 years 2 months) Engineer's Degree, Modelling and Research of Operations in Technical-Organisational Systems @ Moscow Aviation Institute (State Technical University) (MAI) From 2001 to 2007 High School @ Arzamas Liceum From 1998 to 2001 Alexander Belozerov is skilled in: SEO, Google Analytics, CMS, Software Development, XML, Web Analytics, PPC, User Interface Design, Keyword Research, Adobe Analytics, Clicktale, A/B Testing, SQL, Google tag manager, Google Adwords, Google Merchant Center, MailChimp, Competitor analysis, Silverpop


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In a nutshell

Alexander Belozerov's Personality Type

Introversion (I), Intuition (N), Thinking (T), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Alexander Belozerov's Willingness to Change Jobs

Unlikely

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Alexander Belozerov's Social Media Links

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