CEO & Founder, Entropy | Marketing & Digital Commerce Consultancy @ Entropy - The Science of Growth
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Media Director, UK & Ireland @ From May 2015 to Present (8 months) London, United KingdomTrustee @ Cockpit Arts is an award-winning social enterprise and the UK’s only creative business incubator for designer-maker businesses. At any one time it houses up to 150 creative businesses in their central London incubator producing unique works in craft and design
Media Director, UK & Ireland @ From May 2015 to Present (8 months) London, United KingdomTrustee @ Cockpit Arts is an award-winning social enterprise and the UK’s only creative business incubator for designer-maker businesses. At any one time it houses up to 150 creative businesses in their central London incubator producing unique works in craft and design and batch items for manufacture. From April 2013 to Present (2 years 9 months) Advisor & Mentor @ From May 2013 to Present (2 years 8 months) Columnist @ https://goo.gl/sTBvxU From January 2013 to September 2015 (2 years 9 months) Consultant @ Consulting for clients including Unilever and Permanent TSB From January 2015 to April 2015 (4 months) Digital Director EMEA @ Kellogg’s has a fully centralised model in EMEA and I had responsibility for digital marketing strategy and operations. Although I live in London I commuted to Dublin weekly. From January 2014 to December 2014 (1 year) Group Head of E-Commerce @ Global role working across Arcadia's brands: Topshop, Topman, Dorothy Perkins, Miss Selfridge, Wallis, Evans, Burton, BHS and Outfit From May 2013 to November 2013 (7 months) Director, International Digital Acquisition @ I managed a central team responsible for developing the strategic direction for digital acquisition spend across American Express’s 21 non US markets.
This involved leading the development of the overall roadmap as well as leading a project to reinvent our approach to digital and non-digital brand, product and acquisition advertising. From March 2011 to May 2013 (2 years 3 months) London, United KingdomChair, Digital, Direct & Data Action Group @ Chairing the Incorporated Society of British Advertiser's Digital, Data & Direct Action Group. Working with some of the largest digital advertisers in the UK to share best practice and influence advertising regulation. From February 2010 to May 2013 (3 years 4 months) Head of Digital Marketing @ This was a new role when I started. Through a change programme I set up the digital marketing team and built the capability across all product categories - finance, telephony, mail and government.
We achieved some of the largest online market shares in the these categories including the largest for travel insurance, foreign currency and online savings.
We also increased traffic to the website to 23m uniques per year and won Best Finance Campaign twice in 4 years at the UK's New Media Age Awards. From January 2006 to March 2011 (5 years 3 months) Partner Development Manager @ From April 2004 to December 2005 (1 year 9 months) Online Acquisition Executive @ From September 2002 to April 2004 (1 year 8 months)
Alex Tait is skilled in: Digital Marketing, E-commerce, Strategy, SEO, Marketing, Social Media, Digital Media, Marketing Communications, SEM, Google Adwords, Web Analytics, Advertising, Content Strategy, Database Marketing, Marketing Strategy
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