Analytics Manager at Electronic Arts (EA)
Sacramento, California
5th Planet Games
Director of Operations
March 2016 to October 2016
Rocklin, CA
5th Planet Games
Head of Quality Assurance
July 2014 to February 2016
Rocklin, CA
5th Planet Games
Quality Assurance Lead
May 2013 to June 2014
Roseville, CA
Electronic Arts (EA)
Analytics Manager
Sacramento, CA
Electronic Arts (EA)
Senior Analyst
October 2016 to September 2020
Sacramento, California, United States
-Promoted a culture of data-based decision making.-Reviewed acquisition, retention, monetization, and engagement of players.-Led company’s first, official reengagement campaign, resulting in 13% of targeted players returning to the game and 4.4% monetizing.-Utilize Excel pivot tables, formulas, and VBA to quickly restructure data.-Collaborated with all departments, tracking strategic deadlines.-Maintained the office space.-The go-to guy for questions and wearer... -Promoted a culture of data-based decision making.-Reviewed acquisition, retention, monetization, and engagement of players.-Led company’s first, official reengagement campaign, resulting in 13% of targeted players returning to the game and 4.4% monetizing.-Utilize Excel pivot tables, formulas, and VBA to quickly restructure data.-Collaborated with all departments, tracking strategic deadlines.-Maintained the office space.-The go-to guy for questions and wearer of many hats.
What company does Alex Pfluger work for?
Alex Pfluger works for 5th Planet Games
What is Alex Pfluger's role at 5th Planet Games?
Alex Pfluger is Director of Operations
What industry does Alex Pfluger work in?
Alex Pfluger works in the Computer Software industry.
Who are Alex Pfluger's colleagues?
Alex Pfluger's colleagues are David Robillard, Nicolas Lopez, Charles Looker, Travis Ryder, Wendy Jiang, Ashwani Singh, Romain Bieri, Ryan McCord, Shu Wang, and Eduardo Lucero
📖 Summary
Director of Operations @ 5th Planet Games -Promoted a culture of data-based decision making.-Reviewed acquisition, retention, monetization, and engagement of players.-Led company’s first, official reengagement campaign, resulting in 13% of targeted players returning to the game and 4.4% monetizing.-Utilize Excel pivot tables, formulas, and VBA to quickly restructure data.-Collaborated with all departments, tracking strategic deadlines.-Maintained the office space.-The go-to guy for questions and wearer of many hats. From March 2016 to October 2016 (8 months) Rocklin, CAHead of Quality Assurance @ 5th Planet Games -Drove departmental operations on all public and under-development products, all of which are games as a service with weekly content updates.-Headed QA efforts on three mobile products, from concept to market. Both launched on iOS and Android.-Developed and optimized Excel VBA tools that wrote and validated XMLs, saving 15-20 hours of design and QA time per week. These tools also greatly minimized risk of defects being implemented in the first place.-Created company’s first test automation tool, which utilizes image processing to draw heat maps.-Involved with determining projects' schedules and scope.-Inspected and adapted company processes to increase efficiency and product reliability.-Provided feedback on product design, development, and UX.-Troubleshoot XMLs and database records.-Managed company’s JIRA account and users. From July 2014 to February 2016 (1 year 8 months) Rocklin, CAQuality Assurance Lead @ 5th Planet Games -Manually tested web and mobile applications.-Developed, maintained, and executed test plans on a daily basis.-Directed and participated with multiple teams to identify, document, and track software defects on the company’s two most profitable products.-100% approval rate by Apple and Google on monthly product submissions.-Fine-tuned QA processes within the mobile applications department, which increased communication and documentation.-Worked closely with project managers, designers, and developers to implement workflow improvements. From May 2013 to June 2014 (1 year 2 months) Roseville, CAAnalytics Manager @ Electronic Arts (EA) Star Wars: Galaxy of Heroes, based out of EA Capital Games. Sacramento, CASenior Analyst @ Electronic Arts (EA) Star Wars: Galaxy of Heroes, based out of EA Capital Games.-Write SQL, construct ETLs, analyze large datasets, and present findings.-Construct, maintain, and monitor dashboards/tools using Chartio and R.-Heavy role crossover and interaction with product managers.-Outline and request telemetry events for upcoming and pre-existing features.-Audit telemetry events (single largest savings surfaced was a 36% reduction in daily, raw records with zero loss in visibility).-Construct and lead a bi-weekly KPI, new content, and feature review with department leads and studio leadership.-In charge of weekly reporting to the studio, leadership, and central partners, surfacing the product’s performance versus forecasted metrics.-Create python scripts that run SQL, restructure data, read and write to S3 buckets, and scrape/parse XML.-Write internal and player-facing surveys on upcoming content and features. From October 2016 to September 2020 (4 years) Sacramento, California, United States
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 10 month(s)
Unlikely
Likely
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