Highly motivated, multi-dimensional leader, with unrivalled experience of building brands and consumer loyalty for both blue chip companies and internet start ups.
* Commercially focused and result driven.
* Significant experience of positioning and branding via non-traditional marketing platforms.
* Visionary, award winning marketer (http://bit.ly/5bHJcO)
• Skilled at developing and delivering multi-channel eCommerce strategies for both the UK and international markets.
• Hands on experience managing A/B and multivariate optimisation, contributing large incremental revenue gains and significant % uplifts in conversion as well as developing user journeys and user experience architecture.
• Proven track record of developing mobile optimised websites and Apps to a world class standard
* Winner of "Best Website Of The Year 2012" - Guardian Digital Innovation Awards (http://bit.ly/HKxw3n).
* Gold medal for "Best Use Of Digital In The Retail Sector" - Digital Impact Awards 2012 (http://bit.ly/YDzGh8).
Judges comments - AOP Digital Commercial Individual Winner
"Through a range of innovative projects, Alex Outlaw has been responsible for phenomenal growth both in terms of traffic and engagement, in addition to an array of profitable eCommerce partnerships. Hugely innovative. Alex’s work stayed in your mind long after reading his entry. Excellent performance figures and admirable dedication to the job in hand. Truly enterprising!”
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Chief Marketing Officer & Co-Founder @ From April 2014 to Present (1 year 7 months) London, United KingdomMarketing Director @ From August 2010 to April 2014 (3 years 9 months) London, United KingdomSenior Digital Marketing Manager @ From June 2009 to August 2010 (1 year 3 months) LondonMarketing Manager @ From April 2007 to June 2009 (2 years 3 months) London, United KingdomBrand Manager @ From August 2005 to March 2007 (1 year 8 months) Derby, United KingdomPromotions Manager @ From January 2004 to August 2005 (1 year 8 months) Northampton, United KingdomMarketing assistant @ From 2003 to 2004 (1 year) Leicester, United Kingdom
Alex Outlaw is skilled in: Digital Marketing, Commerce, iPhone development, Viral Marketing, Marketing Partnerships, Social Media Marketing, SEO, Newsletters, Marketing Strategy, Publishing, Online Marketing, Magazines, Promotions, Email Marketing, Marketing Communications, Content Management, Budgeting, Retail, Company Branding, Brand Development, Start-ups, Internet Strategy, E-commerce, B2C, B2C marketing, Application Development, Digital Branding, Social Media, PPC, Google Analytics, Google Adwords, Luxury Goods, Online Advertising, Marketing, Web Analytics, Marketing Management, Social Networking, Digital Strategy, Public Relations, Product Management, Multi-channel Marketing, Mobile Devices, Mobile Marketing, Content Strategy, Customer Acquisition, Affiliate Marketing, Integrated Marketing, SEM, Direct Marketing, Campaign Management