Currently working in the public relations industry, serving health, wellness, and lifestyle brands and experts.

Account Executive @ From October 2015 to Present (3 months) Greater Los Angeles AreaSenior Account Executive @ • Reports directly to CEO and Chief Publicity Officer (CPO) • Builds and nurtures relationships with media contacts and expands DPM database. • Creates media lists using all available resources. • Writes stellar press materials including pitches, press releases and statements under the guidance of the CPO. • Puts together branding materials including media kits and one-sheets. • Pitches clients to media contacts and follows up consistently. • Effectively secures placements and promotes clients in the media. • Follows up consistently on all leads and media opportunities. • Schedules and follows up on media interviews, travel itineraries, placements and product deliveries. • Serves as logistical liaison between CPO, clients and media outlets. • Creates monthly press reports with the assistance of the CPO and colleagues in the PR and Branding division. • Transforms client goals into unique pitch angles and media opportunities. • Stays abreast of current trends in Health, Fitness and Wellness, researches them upon request. Delivers quarterly “trends” report to CPO and Chief of Development. • Supports clients on location at media opportunities upon request. From October 2013 to October 2015 (2 years 1 month) Greater Los Angeles AreaEducator @ • Interact with guests • Keep track of inventory • Produce authentic guest experience through conversation • Ensure store is orderly, up to module, and visually appealing • Provide a vast array of knowledge about high-end technical clothing to guests • Write weekly blog for Facebook page From October 2013 to October 2015 (2 years 1 month) Writing Intern @ Blog posts, news articles, and social media writing for a Santa Barbara magazine focused on Fitness and Health. From February 2013 to June 2013 (5 months) Santa Barbara, California AreaEducator @ Interact with guests Keep track of inventory Produce authentic guest experience through conversation Ensure store is orderly, up to module, and visually appealing Provide a vast array of knowledge about high-end technical clothing to guests From November 2011 to June 2013 (1 year 8 months) Santa Barbara, California AreaResearch and Program Intern @ Adminster commercials to regional networks Create production lists, program inventory, and game schedules Execute rating projects Call regional managers and executive officers Answer viewer e-mails From June 2011 to September 2011 (4 months) Lifeguard @ Protect pool patrons using tools derived from lifeguard, first aid, AED, CPR, and swim instructor certifications Care for injured or disabled patrons From June 2006 to September 2011 (5 years 4 months) Intern @ File papers, answer phones, organize files Run Errands Call clients and people of the court Help with any projects needing assistance Digitize client files. From June 2010 to September 2010 (4 months)

Bachelor of Arts (B.A.), Psychology @ University of California, Santa Barbara From 2009 to 2013 Calabasas High School From 2006 to 2009 Alex Loria is skilled in: Photoshop, Microsoft Excel, Microsoft Word, Organization, Efficiency, Social Networking, InDesign, Public Speaking, Illustrator, Designing, HTML, CSS, WordPress, Microsoft Office, Management