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Alex King

Strategist

Senior Brand Strategist

Austin, Texas

Section title

Alex King's Email Addresses & Phone Numbers

Alex King's Work Experience

GSD&M

Strategist

January 2018 to February 2020

Austin, Texas

YETI Coolers

Associate Digital Analyst

October 2016 to December 2017

Austin, Texas

Purple, Rock, Scissors

Digital Strategist

August 2015 to September 2016

Orlando, Florida Area

Alex King's Education

Gaither High School

2004 to 2008

University of Central Florida

Bachelor of Arts (B.A.) Advertising and Public Relations; Bachelor of Sciences (B.S.) Psychology, Psychology

2008 to 2012

Alex King's Professional Skills Radar Chart

Based on our findings, Alex King is ...

Self-critical
Easily bored
Calm under pressure

What's on Alex King's mind?

Based on our findings, Alex King is ...

54% Left Brained
46% Right Brained

Alex King's Estimated Salary Range

About Alex King's Current Company

GSD&M

•  Provided strategic input & insights in the development of creative briefs, decks, POVs• Conducted research (focus groups, interviews, surveys, consumer data, & user testing)•  Distilled and distributed data analysis from primary research using quant and qual sources•  Reported on cultural/societal trends that were relevant to accounts•  Defined and directed content strategy for digital and print collateral• ...

Frequently Asked Questions about Alex King

What company does Alex King work for?

Alex King works for GSD&M


What is Alex King's role at GSD&M?

Alex King is Strategist


What is Alex King's personal email address?

Alex King's personal email address is a****[email protected]


What is Alex King's business email address?

Alex King's business email address is a*****@knights.ucf.edu


What is Alex King's Phone Number?

Alex King's phone (214) ***-*211


What industry does Alex King work in?

Alex King works in the Marketing and Advertising industry.


About Alex King

📖 Summary

Strategist @ GSD&M •  Provided strategic input & insights in the development of creative briefs, decks, POVs• Conducted research (focus groups, interviews, surveys, consumer data, & user testing)•  Distilled and distributed data analysis from primary research using quant and qual sources•  Reported on cultural/societal trends that were relevant to accounts•  Defined and directed content strategy for digital and print collateral•  Created personas, user journeys, sitemaps, functional requirements, content strategy, wireframes, and prototypes for digital projectsClients: U.S. Air Force, Southwest Airlines, Food Lion, Jack Link's Jerky, Northwestern Mutual, Ross From January 2018 to February 2020 (2 years 2 months) Austin, TexasAssociate Digital Analyst @ YETI Coolers • Created and distributed reports utilizing Tableau, Google Analytics, and in-house databases for all digital aspects of Direct to Consumer business lines. This included but was not limited to email, social, display, PPC, SEO, and digital user data• Translated and presented data findings from YETI.com, yeticustomshop.com, and marketplaces to marketing and executive teams with a focus on highlighting tangible action items that drove business initiatives• Inventoried, improved, and migrated an extensive Google Tag Manager setup from previous YETI.com site to new YETI.com site• Forecasted Direct to Consumer demand for out of stock items and other ad-hoc requests From October 2016 to December 2017 (1 year 3 months) Austin, TexasDigital Strategist @ Purple, Rock, Scissors • Created and implemented processes, templates, and training materials that standardized our SEO offerings from kick off through delivery• Determined KPIs, formed measurement plans, and set trackable goals with clients• Expanded further into User Experience role and tasks as the keeper of all of the quantitative data and followed the curiosity that led me to pursue the qualitative• Conducted and presented research for projects including the traffic, usability, stakeholder interviews, user testing, and competitive analyses• Defined user personas, user flows, and determined site features based on the research and analysis phase• Built sitemaps, wireframes and functional requirements based on the user personas and user flows • Consulted with design, development, and content to ensure my deliverables provided the information they needed to create user centric work• Worked on 13 different accounts, collected 1 gold and 3 silver Addy awardsClients included: Cisco, Davidoff Cigars, Rocky Mountain College of Art and Design, Publix, Bright House, Florida Hospital, LIM College, Adventist Health University, Stetson University, Videri Chocolate, Lycoming, Hense the Name, and The Los Angeles Film School From August 2015 to September 2016 (1 year 2 months) Orlando, Florida AreaAssociate Digital Strategist @ Purple, Rock, Scissors • Researched, created, and implemented content optimization strategies for search engine visibility utilizing white-hat Search Engine Optimization (SEO) techniques• Compiled and presented data insights and reporting for internal teams and clients utilizing Google Analytics and other data platforms on current campaign performance and providing keywords to attract and engage followers• Updated and configured metadata, redirects, and content in content management and eCommerce solutions such as WordPress, Drupal, Expression Engine, and Magento• Provided quantitative data analysis for User Experience teams that guided further research, aided in creation of deliverables, and determined qualitative data needs• Worked with 23 clients, collected 3 gold and 2 silver Addy awards• Clients included local, national, and international companies in industries including but not limited to: healthcare, education, luxury goods, technology, government, and B2B From October 2012 to July 2015 (2 years 10 months) Orlando, FloridaSocial Media Chair and Board Member @ Ad 2 Orlando • Worked closely with the Communications chair to plan and execute all social media initiatives• Managed all social media accounts and delegated tasks to committee members• Won 1st place at Ad 2 Nationals Club Achievement for Communications From July 2014 to June 2015 (1 year) Orlando, Florida AreaEducation Chair & Board Member @ Ad 2 Orlando • Coordinated with other Education Co-Chair to plan, organize, and host programs that facilitated professional and educational growth among local college students with an interest in advertising • Worked with the Communication and Social Media committees to keep students informed about internship, scholarship, and job opportunities available• Collaborated with our parent organization, AAF Orlando on the planning and execution of several events, including student and professional ADDY judging, Gallery Night, and the Awards Gala• Compiled a 25+ page Club Achievement book detailing the success of our efforts and events to submit to nationals. • Won 2nd place at Ad 2 Nationals Club Achievement for EducationPrograms and initiatives throughout the year included:• Student mentorship program that paired students with an industry professional for the school year• Student Ad Tour to various agencies, vendors, and in-house offices• Student Addys and gallery night• AAF scholarships From July 2013 to June 2014 (1 year) Orlando, Florida AreaMarketing and Development Intern @ Orlando Science Center • Assisted in the planning and execution of the 2nd Annual Science of Wine fundraising event• Developed event interest utilizing Twitter, Facebook, web interviews, local magazines and news mediums• Directed local business sponsorship recruitment and auction item collection From January 2012 to July 2012 (7 months) Orlando, Florida AreaAccount Service Intern @ Engauge (US) • Researched background information and created databases on prospective clients and customers• Assisted on film shoots, radio spots and proofing of collateral advertising• Clients serviced include: Florida Citrus Sports (non-profit), Sonny's BBQ, the City of Winter Park, and Rosen Hotels & Resorts From August 2010 to May 2011 (10 months) Orlando, Florida AreaDevelopment and Volunteer Coordinator Intern @ Hope and Help Center of Central Florida, INC • Contributed to planning, organization, & execution of Headdress Ball XIV & the U.S. Conference on AIDS 2010• Handled fundraising and collection of auction items from local vendors for Headdress Ball XIV which raised a record setting $308,000 to aid Hope and Help’s mission to treat and prevent the spread of AIDs in Central Florida• Collaborated with the National Minority AIDS Council (located in Washington D.C.) via teleconference to organize itineraries and assignments for 250+ volunteers at the 14th annual United States Conference on AIDS held in Orlando From June 2010 to November 2010 (6 months) Winter Park, Fla.Public Relations Intern @ Wellons Communications • Managed social media accounts such as Twitter and Facebook for clients• Wrote event calendar postings & contacted outlets for press release publication & designed art mock ups of media published for client use• Clients serviced include: Ripley’s Believe it or Not!, Remington College and Barnie’s Coffee & Tea From May 2010 to August 2010 (4 months) Longwood, Fla.Senior Strategist @ Bumble • Uncovered insights for the development of marketing materials across the org• Researched and prepared go to market strategies for key markets• Compiled competitive analyses for business initiatives• Collaborated with the Research & Insights team to create user profiles and personas for major markets• Prepared primary research for potential partnerships / vendors, and coordinated discussions with internal and external stakeholders• Led the COVID19 Community Grants project for all non US markets (UK, Ireland, Australia, New Zealand, India, Mexico, Canada, Germany and France). Managed all reviews, awards and payments to recipients, awarding a total of 83 grants to small businesses worldwide impacted by COVID19. From February 2020 to September 2020 (8 months) Austin, Texas Area


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In a nutshell

Alex King's Personality Type

Introversion (I), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 1 month(s)

Alex King's Willingness to Change Jobs

Unlikely

Likely

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There's 94% chance that Alex King is seeking for new opportunities

Alex King's Social Media Links

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