Alex Gay's Email & Phone Number

💼 Past Experience

Alex Gay has worked as a Director of Marketing, Enterprise and Services at McGraw-Hill Education from June 2016 to November 2016 in San Francisco, California. In this role, Alex Gay was responsible for creating a compelling and succinct story around McGraw-Hill Education's Platform and SaaS offerings and communicate it both externally and internally.Working with market research agencies, we validated our proposition and created messaging which resonate with target customers.Played a lead role in identifying and securing partnerships to create a holistic and differentiated offer for Enterprise customers.Built a content curation and distribution strategy which positioned our group as the industry leader in our space.Supported sales enablement with effective sales tools and lead generation/scoring. Marketing Consultant at Hello Unicorn Marketing from June 2015 to June 2016 (1 year 1 month) in San Francisco. Whilst completing my MBA I worked with clients to gain the maximum return for their marketing efforts. From market segmentation to product messaging and campaign management, my goal was to drive improved audience acquisition through well researched, innovative and impactful marketing strategy.Sr Director of Marketing, Enterprise and Services at McGraw-Hill Education from September 2012 to July 2015 (2 years 11 months) in Greater Chicago Area. Built a team of 8 Marketers, driving the launch, campaign and growth of adaptive learning products.In refocusing the marketing efforts of my group, I sourced, recruited and nurtured top Marketing talent creating a culture around marketing efficacy and customer experience.By focusing on matching brand attributes to newly targeted segment needs, we successfully differentiated the product in a crowded market space. Supervising the execution of omni-channel campaigns to acquire new customers and boost lifetime value of existing customers in B2B and B2C environments. These initiatives drive >20% growth in annual sales. Additionally, I played a key leadership role in company-wide marketing initiatives for digital learning productsTo improve the marketing capabilities of the organization as a whole I designed new, internal reporting processes, specifically targeted at ROI and KPIs. I developed and executed a training program for 80 Marketing Managers on Customer Segmentation, Campaign Creation, Measurement and Content Marketing. Most importantly, I was part of the core team supporting the integration of Marketo marketing automation software and deepening our integration of SalesForce.Using effective PR to build our brand image and enhancing our sales enablement capabilities greatly improved the win rate of the 180 field sales reps.Other responsibilities/achievements;- Channeled market feedback to Product Development in support of innovation- Created new Implementation support services to improve product utilization- Built and executed compelling internal campaigns for global sales force- Presented to small groups of key decision makers and conventions with 600+ attendees- Managed agency relationships - Frequently adapted to rapidly changing market and corporate needs. District Sales Manager at Pearson Education from December 2010 to September 2012 (1 year 10 months) in San Francisco Bay Area. I was responsible for managing 7 sales representatives across Northern California. Focused on selling our Math and Science textbooks and technology, my major objective was ensuring that each of my reps

🎓 Education

Alex Gay has a degree in Management and Economics from The University of Glasgow. Alex Gay has been working in the business world for the last 5 years, 4 of which have been in the role of Manager. Alex Gay has worked in marketing and competitive strategy, and has also held the role of Marketing Officer for a company. In his previous roles, Alex Gay has learned aboutua various marketing strategies and how to apply them in companies. In addition, Alex Gay has also been able to develop his own marketing skills and has been able to use them to help his current company become more successful.

💡 Technical & Interpersonal Skills

ENTrepreneurship and marketing experience:Director of Product Marketing, Enterprise: Education & Government at AdobeSr. Director of Marketing, Enterprise and Services at McGraw-Hill EducationDirector of Marketing at McGraw-Hill Education from September 2012 to July 2015Supervising the execution of omni-channel campaigns to acquire new customers and boost lifetime value of existing customers (180 field sales reps)Partnering with market research agencies to validate their proposition and create messaging which resonates with target customersDeveloping and executing a training program for 80 Marketing Managers on Customer Segmentation, Campaign Creation, Measurement and Content Marketing Supporting sales enablement with effective sales tools and lead generation/scoringStrategic Management Consultant at Hello Unicorn MarketingDistrict Sales Manager at Pearson Education from December 2010 to September 2012