My current role is as Vice President - Research & Development for Big Heart Pet Brands, leading all R&D activities for our portfolio of brands, as well as the R&D Center in Terminal Island, CA and the Pet Care Centers in California and New York. Previously, I was President of Global Innovation of MWV, reporting directly to the CEO. In this role, I was responsible for providing innovation strategy and Research & Development leadership to MWV as it focused on integrated packaging solutions and insights-centric innovation. During this period, I led the company’s Center for Packaging Innovation in Raleigh, NC and later in Richmond, Virginia. The Center for Packaging Innovation comprised the MWV corporate R&D, Market & Consumer Insights, Open Innovation and Innovation Process Management functions. Prior to joining MWV, I worked for 20 years in Research & Development with Procter & Gamble across the Beauty Care, Bleach and Laundry Additives, Hard Surface Cleaners, Swiffer, and Fabric Care categories. In the course of these assignments, I lived for nine years in Italy, Poland, Belgium and Venezuela, and traveled extensively in Europe, Asia, Africa and Latin America. A native of Cuba, I am a results-focused and effective leader, with proven ability to establish and direct Innovation and Product Development programs, build and develop Innovation and R&D organizations,and inspire/lead technical professionals. My R&D and Innovation experience ranges from Product Design/Formulation, Process Development, Products Research, Packaging and Device Development, to Packaging Materials, Paper Science and Pet Food/Snacks. I also have experience in Daily and Strategic Brand Management.

Vice President - Pet Food R&D @ From March 2015 to Present (10 months) Vice President - Research & Development @ From August 2014 to March 2015 (8 months) President - Global Innovation @ Reporting to the CEO, responsible for the MWV Packaging Platform Innovation Portfolio, Corporate and Packaging Platform R&D, Innovation Management excellence and for the Company’s R&D centers in Richmond, Grandview, Waalwijk (The Netherlands) and Hemer (Germany). Led a Global, diverse work force of 125+ professionals in R&D, Open Innovation and Innovation Management, and oversee the Global Innovation Management process for MWV, including the Corporate Innovation Portfolio, Innovation Strategy, and Innovation Metrics. • Worked closely with the CEO and his Leadership Team to develop robust innovation goals, strategies, portfolios, and metrics for the Packaging Platform overall and for each Business Unit. • Expanded MWV’s R&D capability into Polymer Science and Engineering, Packaging Science and Engineering, Food Packaging, Modeling & Simulation, and Advanced Mechanical Design, enabling a materials-agnostic, integrated approach to packaging innovation. • Developed and implemented the One MWV Innovation Process Management program, including innovation portfolio management at the Strategic Business Unit and Corporate level, an Innovation Leadership career ladder and competency model, and a flexible yet robust stage-gate process. • Created an R&D Open Innovation organization to enhance the Company's innovation capabilities, attracting top talent from within and outside the company and partnering with best-in-class external experts. • Created a Market and Consumer Insights organization to enable insights-centric innovation, attracting top talent from CPG/Pharmaceutical companies and partnering with best-in-class external experts to develop an in-house Insights Academy. • Overhauled the Company's Technical Career System, enhancing our ability to attract, develop and retain top talent. From October 2009 to February 2014 (4 years 5 months) Richmond, Virginia AreaAssociate Director - R&D - Packaging Development @ Responsible for the Package and Device Development program for North American Fabric Care (> $ 5 bn in sales), Fabric Care New Business Development, and Global Liquid Fabric Enhancers. Led a diverse work force of 35 direct reports in the NA GP&DD Franchise organization, 8 direct reports in the Global FE GP&DD Franchise organization, and 18 indirect reports in the GP&DD Capability organizations • Led the establishment and development of the next wave of packaging innovation for NA Fabric Care, creating new 3D shapes for premium line extensions in both Laundry and Fabric Enhancers. • Led the design, development and introduction of the 2X concentrate packaging line-up for all NA laundry liquid brands . Program has been recognized with internal Cost Innovation Award as well as a 2009 duPont Packaging Innovation Award. • Led the design, development and introduction of the 15 % compaction packaging line-up for Downy and Gain liquid fabric enhancers brands. From July 2005 to October 2009 (4 years 4 months) Associate Director - R&D - Fabric Care Latin America @ Led R&D for P&G's Latin American Fabric Care and Global Tier 2 Detergents businesses , based in Caracas, Venezuela From January 2002 to July 2005 (3 years 7 months) Associate Director - R&D - Fabric & Home Care R&D - Swiffer @ Global R&D responsibility for the Swiffer brand ($ 300 MM in Global sales), for all Surface Care wet wipes product design/process development ($ 50 MM in Global sales), and for North America Surface Care R&D. Lead a diverse work force of 35 professionals located in the US and Belgium From March 2000 to March 2002 (2 years 1 month) Cincinnati AreaAssociate Director - R&D - Fabric & Home Care - Hard Surface Cleaners @ Responsible for R&D product development on Mr. Proper, Flash, Comet and Viakal in Europe and Africa. Also responsible for Global Product Design and Process Development on all liquid and solid Surface Care products, and for the identification of New Business Opportunities leveraging P&G’s Surface Care Core Competencies. Led a diverse workforce of 42 professionals located in Belgium and Italy. From May 1999 to March 2000 (11 months) Brussels Area, BelgiumSection Head - R&D - Laundry & Cleaning - Ace Bleach @ Responsible for the geographical expansion of Ace hypochlorite bleach in Eastern Europe, Africa and Latin America. Led a workforce of 13 professionals located in Rome and Mexico City. From 1994 to 1997 (3 years) Rome Area, ItalyBrand Manager - Ace and Mr. Proper Poland and Ace Central & Eastern Europe @ Managed the Polish Ace and Mr. Proper business, and oversaw the expansion of Ace in the CEE region From 1994 to 1995 (1 year) Warsaw Area, Poland

MS, Chemical Engineering @ University of Wisconsin-Madison From 1986 to 1989 BS, Chemical Engineering, Magna Cum Laude @ Georgia Institute of Technology From 1982 to 1986 Alex Cedeño is skilled in: Consumer Products, Product Innovation, Customer Insight, R&D, Product Development, Cross-functional Team Leadership, FMCG, Innovation Management, Brand Equity, Competitive Analysis, Strategy, Consumer Insight, Marketing Strategy, Segmentation, Packaging