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Alessio Poggiolini

Digital Marketing Director @ YOOX NET-A-PORTER GROUP

CDO presso Biffi Boutiques | Digital Strategist | Customer Experience

Bologna Area, Italy

Ranked #873 out of 17,460 for Digital Marketing Director in United States

Section title

Alessio Poggiolini's Email Addresses & Phone Numbers

Alessio Poggiolini's Work Experience


Digital Marketing Director

May 2015 to Present

YOOX Group

Head of Product

May 2014 to April 2015

YOOX Group


July 2008 to February 2014

Alessio Poggiolini's Education

Bologna Business School

Master of Business Administration (M.B.A.) Business Administration and Management General

2013 to 2015

Alma Graduate School

Customer Experience Management Customer Experience

2013 to 2013

Istituto Tecnico Industriale Statale "Guglielmo Marconi"

Graduate Informatics Telecommunications English

1992 to 1997

Alessio Poggiolini's Professional Skills Radar Chart

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Alessio Poggiolini's Estimated Salary Range

About Alessio Poggiolini's Current Company


Frequently Asked Questions about Alessio Poggiolini

What company does Alessio Poggiolini work for?

Alessio Poggiolini works for YOOX NET-A-PORTER GROUP

What is Alessio Poggiolini's role at YOOX NET-A-PORTER GROUP?

Alessio Poggiolini is Digital Marketing Director

What is Alessio Poggiolini's personal email address?

Alessio Poggiolini's personal email address is a****[email protected]

What is Alessio Poggiolini's business email address?

Alessio Poggiolini's business email addresses are not available

What is Alessio Poggiolini's Phone Number?

Alessio Poggiolini's phone (**) *** *** 555

What industry does Alessio Poggiolini work in?

Alessio Poggiolini works in the Retail industry.

About Alessio Poggiolini

📖 Summary

Highly motivated and passionate, I set as key point the achievement of the objectives through the coordination of the people and a great leadership. I’m constantly interested in the professional and cultural growth, to generate the most value in the companies and beyond. I am a passionate to the new challenges and innovative objectives in marketing and sales. I have a technical background and, through experience and continuous training on marketing, sales, finance and business management, allowed me to set a great Digital Marketing and Media Strategy mindsetDigital Marketing Director @ From May 2015 to Present (8 months) Head of Product @ Results achieved: strongly increase of conversion rate (about +15%/18% YoY), AOV increased through product recommendation, high performance on specific customer segments, release of mobile products with amazing results in term of sales generated and customer acquisition Reporting directly to the Managing Director, with Sales&Merchandising and Marketing, these are the main activities: - Management of the business area Product, which includes the following functions: Product Management (HQ and subsidiaries US and APAC), User and Customer Experience, Web Analytics and SEO, Shopping Experience - Ownership and full responsibility of all sales channels (website, m-site, native, etc..). Planning, definition and management of roadmaps, enhancements and new features: prioritization, effort and impact evaluation, costs evaluation related to benefits and strategic value, execution, quality control - Organization and management through Agile methodologies - Analysis and research to improve products KPIs, sales, customer retention and acquisition and with high focus on NPS and CXi - Demand management for all business units for any request on product and in particular: Merchandising, Sales, (Web) Marketing, Operations, Graphic Design, Communication e Press Office - Responsible for all main product KPIs: visits, unique visitors, bounce rate, conversion rate, traffic sources and funnelling - Coordination of Front End Tech through E-commerce Product Owner From May 2014 to April 2015 (1 year) SITE MANAGER YOOX.COM @ Results achieved: fully migration of platform from ASP to .NET language which allow to achieve great performance, increase twice delivery velocity, improve quality monitored by a low level of bugs, strong motivation of people Reporting directly to CTO, these are the main activities: - Site manager, in charge for the technical part of; - Responsible for Project managers; - Responsible for the evaluation, planning and development of the all project - Technological ownership and strategic responsibility for the evolution of, with high focus on quality and performance - Management of 30 people and 2 teams displaced within subsidiaries (US and China), with project managers, developers, interface developers, testers and UX From July 2008 to February 2014 (5 years 8 months) TEAM LEADER YOOX.COM & THECORNER.COM @ From April 2009 to March 2010 (1 year) CEO and CO-FOUNDER @ From January 2005 to May 2008 (3 years 5 months) PRESIDENT @ > Organisation and management of cultural events From 2002 to 2008 (6 years) EXTERNAL CONSULTANT @ From January 2002 to December 2004 (3 years) WEB AND GRAPHIC DESIGNER @ From 1999 to 2001 (2 years) WEB AND GRAPHIC DESIGNER @ From 1996 to 1999 (3 years) Master of Business Administration (M.B.A.), Business Administration and Management, General @ Bologna Business School From 2013 to 2015 Customer Experience Management, Customer Experience @ Alma Graduate School From 2013 to 2013 Graduate, Informatics, Telecommunications, English @ Istituto Tecnico Industriale Statale "Guglielmo Marconi" From 1992 to 1997 Alessio Poggiolini is skilled in: E-commerce, User Experience, Team Management, Web Project Management, Product Management, Management, Team Leadership, Web Analytics, Online Marketing, Web Design, Business Development, Creative Direction, Leadership, Project Planning, Customer Experience

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In a nutshell

Alessio Poggiolini's Personality Type

Extraversion (E), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 10 month(s)

Alessio Poggiolini's Willingness to Change Jobs



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