Data Scientist @ From October 2014 to Present (1 year 1 month) Data Scientist @ From July 2014 to October 2014 (4 months) Senior Analyst Developer @ MindShare is a media agency that provides media planning, buying, and performance evaluation services. UK office is based in London. I work as a part of Business Planning team that
Data Scientist @ From October 2014 to Present (1 year 1 month) Data Scientist @ From July 2014 to October 2014 (4 months) Senior Analyst Developer @ MindShare is a media agency that provides media planning, buying, and performance evaluation services. UK office is based in London. I work as a part of Business Planning team that provides marketing mix evaluation products to the clients.
My current position is focused on R&D and development of new data products. This includes process automation, execution of data->recommendation focused projects, tool prototyping and development in R and Python, expansion of current data visualisation portfolio, team training. Types of data that I have worked with so far: marketing mix (structured time series), social data (corpuses), brand evaluation (cross sectional), digital (multi-dimensional time series).
My areas of expertise include text mining, bayesian modelling and inference, traditional econometrics, web scraping, data visualisation and more generally making sense and extracting recommendations from the data. From September 2013 to July 2014 (11 months) London, United KingdomAnalyst Developer @ This position was focusing on tech side of data products we offer to the clients. I was mostly responsible for cleaning and packaging current codes and scripts and developing the new toolkit we used for analyses. I was supervising internal Tech Share meetings with the intention to motivate the team to be more advanced and competitive in the analytical market. I was also responsible for training new joiners on R and statistical modelling, and supervised three interns.
While being in this position I have contributed to the implementation of an award winning Kleenex Flu Tracker, where we have used a predictive statistical technique for adaptive digital campaign planning.
Tools and statistical techniques I have been mostly using: SAS, R (object oriented programming), SQL queries, Tableau, Bayesian and traditional statistical modelling, predictive analytics. From January 2013 to September 2013 (9 months) London, United KingdomAccount Executive - Econometrician @ I have joined Mindshare's Business Planning team as an account executive. This position is client based and my main responsibility was to consult clients about the effective allocation of the marketing budget. This process included data gathering, processing and cleaning, modelling, finalising and visualising the results and story telling.
The clients that I have been working on include Volvo and McDonalds.
While the main focus in this position was client serving and communication, I have developed expertise in SAS, R, SQL queries and Tableau and improved my MS Office skills.
Areas of expertise: practical econometric modelling (marketing mix models), clustering, optimal budget allocation, interpretation of the results and story telling with the data. From September 2011 to January 2013 (1 year 5 months) London, United KingdomMarket analyst’s assistant @ US Pharmacia Baltic is producing and distributing pharmaceutical products. I was a part of a team based in Lithuanian office, that was responsible for product distribution in Lithuania.
In this junior position I was providing any help the team needed. It included office administration and contribution to reporting and research. My main responsibilities included analysis of sales data, systematic reporting and monitoring changes of market share in different OTC categories. I have been constantly using IMS health database and MS Office products. From May 2009 to December 2009 (8 months) Vilnius, LithuaniaTrainee @ CCPD’s main activity is to produce descriptive information and analysis on the magnitude of the cancer situation in Lithuania. This internship was a part of my university program that lasted three months. In this period I have acquainted with the methods used to store and analyse the related data. Under supervision of CCPD I performed Cervical Cancer Prevention Measures Cost-Effectiveness analysis for Lithuanian market, which I have presented as my final project at the university. From February 2009 to May 2009 (4 months) Vilnius, LithuaniaAccountant – cashier @ Baltic Film Services company provides full production services to the film and television industry. I was working on the project The Palace (http://www.imdb.com/title/tt0941993) as a part of half British half Lithuanian team. I was assisting the main accountant in handling daily invoices and cash flows. While being in this position I have been using WinMax Accountancy Software and MS Excel for reporting. From July 2007 to November 2007 (5 months) Vilnius, Lithuania
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