Alejandro Castillo's Email

Bilingual professional with 18 years experience in fast moving consumer goods (FMCG), tourism and financial services (insurance). Highly driven and adaptable professional, with strong background in Commercial & Marketing areas. Leadership, team work, communication, results oriented and innovation minded, with deep emphasis in satisfaction of customers and consumers. Responsible of strategic projects, objectives and indexes. - E-Commerce - Commercial Innovation - Marketing - Trade / Customer / Channel Marketing - Channel Development

Commercial Associate Director @ Largest insurance company in Mexico; anual sales for 2.7 billion dollars. Part of Grupo Bal, the second largest industrial group in Mexico. Leader of development for new Commercial Structure model for expansion of Personal / Life Insurance Lines. Commercial & Marketing plans for Sales Force. Recruitment, development and retention plans for Sales Agents. Detection, prospecting and rate plans for clients. Responsible of coaching, training, and direction for 12 Agency Directors and +120 Insurance Sales Agents. • Certification of 3 new generations of Agency Directors (+20), according to KBI & LIMRA methodologies • First full year sales goal (2013): +20% vs sales budget • Second full year year sales goal (2014): +27% vs sales budget • Average ticket: +20% vs GNP average ticket From January 2013 to July 2015 (2 years 7 months) Mexico City Area, MexicoE-Commerce Commercial & Marketing Sr Manager @ Second largest bus passenger company in Mexico. Annual sales for 1 billion dollars. Leader for development, launch and operation of electronic / digital channels for sale & distribution of bus tickets and travel services. Strategic & financial planning (P&L).. Marketing plan for E-Commerce. Content and promotions for social networks. • 7 new electronic / digital sales channels: ADO web page; smartphones app (ADO Móvil); payment in OXXO stores, B2B Virtual Implant, ADO ATM’s; ADO Digital Kiosks, multimodal alliances. • E-Commerce: 6% of total sales volume in 2011 vs 0.2% in 2007. • Reduction of 0.5% in sale spend vs total sales in 2011. • E-Commerce KPI’s: Average ticket: 6x vs traditional channel; average presale days: 13x vs traditional channel. • Driver of Personal Data Protection Comitee; memberships to AMIPCI, AMECE. • Awarded First Place, ADO Annual Creativity Award, Innovation Category / 2010: ADO Móvil (smartphone app). • Awarded First Place, ADO Annual Creativity Award, Innovation Category / 2009: Payment in OXXO stores From January 2008 to December 2012 (5 years) Mexico City Area, MexicoTrade Marketing Senior Manager @ Largest paper notebook manufacturer in Mexico, at that time, with +40% SOM. Sales for 15 million dollars. Responsible for developing strategies to increase sell-out and exhibition in point of purchase; assure the right execution in point of purchase. Cataloging in new accounts / sales channels. • Share of Market increase in modern trade of 25% (60% vs 40%) in 2007 vs 2006. • Decrease of 20% in returns at end of 2007 Back to School Season vs 2006. • Introduction to Wholesalers channel: 10% of total sales of 2007 Back to School Season. From June 2006 to December 2007 (1 year 7 months) Monterrey Area, MexicoCustomer Marketing Manager @ Fast moving consumer goods multinational company, adressed in New York, NY, USA. Sales in Mexico for 1 billion dollars. Responsible for C-Stores and traditional stores channels (changarro); P&L control for trade activities. Definition and execution of marketing mix for each channel. • Redesign of Go-To-Market strategy by shopper type. • Focus activities in 30 SKU's vs 500 company SKU's. • Negotiation with new direct clients: OXXO, Farmacias Benavides, 7-Eleven. • 300% growth in sales volume in OXXO account; 2006 vs 2004. • Increase from 20 to 50 of numerical distribution for deodorants, shampoos & conditioners categories in traditional channel, 2006 vs 2004. • Exhibition and refill plans for Sanborn’s, Superama and Farmacias Guadalajara accounts. From 2003 to 2006 (3 years) Mexico City Area, MexicoKey Account Manager @ Agroindustrial multinational company, adressed in Vevey, Switzerland. Largest food company in the world. Sales in Mexico for 1 billion dollars. Responsible for negotiation of cereals category sales volume for National Key Account Gigante. Centralized purchase orders, promotional plans; growth plans. From 2002 to 2003 (1 year) Mexico City Area, MexicoTrade Marketing Specialist @ Agroindustrial multinational company, adressed in Vevey, Switzerland. Largest food company in the world. Sales in Mexico for 1 billion dollars. Implement trade activities to improve availability and visibility in point of purchase. Budget control. Permanent and temporary rack-jobbers and demonstrators plans. Support to national accounts KAM’s. (retail, wholesalers, club wholesalers). From 2000 to 2002 (2 years) Trade Marketing Assistant @ Agroindustrial multinational company, adressed in Vevey, Switzerland. Largest food company in the world. Sales in Mexico for 1 billion dollars. Trade Spend forecast and manage by channel, client and region. Point of sale activation logistics. From 1998 to 2000 (2 years) Mexico City Area, MexicoKey Account Sales Internship @ Commercial and Industrial multinational company, adressed in Fairfield, CT, USA. Sales in Mexico for 2 billion dollars. Assistant for Wal-Mart Group accounts. Purchase orders processing; fill rate monitoring, private brand. From 1997 to 1998 (1 year) Mexico City Area, Mexico

Post-graduate Diploma, Retail Spaces Design @ Instituto Tecnológico y de Estudios Superiores de Monterrey From 2011 to 2012 Post-graduate Diploma, Marketing @ Instituto Tecnológico y de Estudios Superiores de Monterrey From 2010 to 2011 Post-graduate Diploma, Trade Marketing (Customer & Shopper Marketing) @ Instituto Tecnológico y de Estudios Superiores de Monterrey From 2010 to 2010 Bachelor of Business Administration (B.B.A.), Marketing, Senior @ Universidad Nacional Autónoma de México From 1993 to 1998 Alejandro Castillo is skilled in: Channel Marketing, E-business, E-commerce, Trade Marketing, Marketing Strategy, New Channel Development, Modern Trade, Merchandising, Retail, Budgeting, Business Analysis, Business Strategy, New Business Development, Business Planning, Business Intelligence, Forecasting, Innovation, Key Account Management, Negotiation, Microsoft Office, Optimization, Online Marketing, PowerPoint, Planning, Problem Solving, Market Research, Team Building, Troubleshooting, Teamwork, Team Leadership, Team Management, Word, Windows, Yield Management, Customer Insight, Digital Marketing, Product Marketing, Product Development, Commercialization, Budgets, Strategy, Leadership, Marketing, Cross-functional Team..., Project Planning, Management, B2B, Business Development, Competitive Analysis, FMCG