Principal Program Manager @ Microsoft Bing Monetization Product Feature lead: Responsible for overall Bing Monetization as a Product Feature Lead (IC tech-lead position). From September 2014 to May 2015 (9 months) Bellevue, WaProgram Manager (Windows) @ Microsoft Windows 7 Location API: Delivered first version of location API into windows 7 to enable GPS data to be easily...
Principal Program Manager @ Microsoft Bing Monetization Product Feature lead: Responsible for overall Bing Monetization as a Product Feature Lead (IC tech-lead position). From September 2014 to May 2015 (9 months) Bellevue, WaProgram Manager (Windows) @ Microsoft Windows 7 Location API: Delivered first version of location API into windows 7 to enable GPS data to be easily consumed by applications and websites. Representing Microsoft at the W3C for the HTML5 Geolocation API. From September 2007 to September 2009 (2 years 1 month) Bellevue, WAProgram Manager Intern @ Microsoft 2X Intern for Windows Tablet team. Worked on Mail app for Windows SideShow and tablet PC UX shell planning. From 2005 to 2006 (1 year) Redmond, WaSenior Program Manager Lead @ Microsoft Bing Monetization Team:Oversaw ads footprint management and improvements to both advertiser and user metrics. Ensured ideal experience with thorough experimentation (over 1000 AB experiments). - Managed 3 PMs- 30 engineers (in 3 locations on 2 continents) - Contributed significantly to worldwide Bing revenue gains (XX% over 4 fiscal years). Drove RPM through enhanced ad richness (e.g. UX for all existing ad products such as Sitelinks, Product Ads, location extensions, top ad annotation, merchant ratings) and optimizing whole page and ads UX. Bing Answers Ranking Team: PM'd team which ranked and combined data from over 200 unique answer services in between web results to form a cohesive page. - Managed inputs from 30+ partner teams and scaled ranker update process. - Transitioned team from static placement to machine learned rankers.5 patent applications, including US Patent No: 8,769,399 (Aiding search-result selection using visually branded elements) From September 2009 to September 2014 (5 years 1 month) Bellevue, WaResearch Assistant @ Brookhaven National Laboratory Worked part time on applying machine learning techniques to screening crystals for x-ray protein crystallography. Researched and developed application to analyze samples in 10 seconds and determine if a successful structure solution would be possible. Application used 1500 features and SVMs to make a decision.Published in J. Synchrotron Rad. (2003). 10, 445-449. From 1999 to 2007 (8 years) Brookhaven, NYSenior Product Manager @ Google My team managed upper funnel brand measurement (were ads seen and by whom?) as a horizontal across Google's Ad products (esp YouTube). We drove strategy and development of 1st party and 3rd party solutions and led the charge towards the new frontier of cross-media (digital + TV) measurement. The team worked closely with top brand advertisers (e.g P&G, Unilever, Nestle, L'Oreal) to help ensure they are efficiently reaching their target audiences.- Product Lead for viewability and cross-media reach brand measurement across all Google display and video advertising products (YouTube, Google Ads, Ad Manager, Campaign Manager, DV360, AdMob). This includes the underlying Panel data collection platform, Active View for viewability, the models that generate deduplicated unique reach and audience along with privacy and compliance.- >120 Engineers- Managed 4-7 PMs- Large Scale: B's of revenue measured across T's of impressions annually. - Technically Complex: Accurate cross-publisher deduplication and demographics runs on sophisticated models. - Accurate measurement and claims has unlocked $XB incremental revenue over 4 years.- Google Board member to the Media Rating Council (MRC)- Formerly started/led 3rd party YouTube Brand Safety verification.- Oversaw GDPR compliance for 3rd party measurement integrations into YouTube- Lead contract negotiations and technical integrations for Integral Ad Science, Moat, DoubleVerify, Comscore, Nielsen and more.Mission: Make digital advertising transparent, fair and comparable across TV and Digital.2017-present: Senior Product Manager2015-2017: Product Manager From June 2015 to October 2019 (4 years 5 months) Kirkland, WAPrincipal Engineering Manager @ Microsoft Bellevue, Washington, United StatesPrincipal Program Manager @ Microsoft Search and AIMy team works on Horizontal AI - bringing DNN based ML models from Search (Bing) into other products and services. From October 2019 to October 2020 (1 year 1 month) Bellevue, WA
Principal Program Manager
September 2014 to May 2015
Program Manager (Windows)
September 2007 to September 2009
Program Manager Intern
2005 to 2006
Senior Program Manager Lead
September 2009 to September 2014
Brookhaven National Laboratory
1999 to 2007
Senior Product Manager
June 2015 to October 2019
Principal Engineering Manager
Bellevue, Washington, United States
Principal Program Manager
October 2019 to October 2020
Bing Monetization Product Feature lead: Responsible for overall Bing Monetization as a Product Feature Lead (IC tech-lead position). Bing Monetization Product Feature lead: Responsible for overall Bing Monetization as a Product Feature Lead (IC tech-lead position).
What company does Alec Berntson work for?
Alec Berntson works for Microsoft
What is Alec Berntson's role at Microsoft?
Alec Berntson is Principal Program Manager
What industry does Alec Berntson work in?
Alec Berntson works in the Computer Software industry.
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